A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Owning and running a newsagency helps Tower Systems make better software for newsagents

I’m the owner of newsagency software company Tower Systems and back in 1996 I bought a newsagency business in Melbourne to gain first-hand experience running a newsagency. We think that has played a key role in our software being used in more newsagencies in Australia than all other software companies combined.

We still own and run newsagency businesses today. This video, shot Jan 13, 2024, features magazines at our newsXpress Malvern shop. It’s a magazine specialist business.

Magazines require unique management tools in software and our Tower Systems newsagency software has those. In addition to linking with magazine distributors, our newsagency management software plays a key role in helping newsagents to transition their businesses to be less reliant on print products.

Using our software, newsagency can also easily sell online through our Shopping, Big Commerce, WooCommerce and Magento integrations. Plus, we like to 3 awesome roster tools and a ton of payments platforms including Tyro, Linkly Cloud and Linkly. Oh, and we link direct to Xero, of course.

Owning and running a newsagency gives is a place where we can play with our software, experiment, innovate. It is part of our research and development experience as we test to see what is possible for newsagency businesses and other retailers. With AI and software more broadly playing a bigger role in evolving retail, being a software company with our own shops is an advantage we are grateful to have.

Newsagents benefit from the Tower Systems newsagency software in plenty of ways, including:

1. Exclusive smart greeting card reporting Embedded in our software is category / segment level reporting that newsagents are using to grow card sales 25% and more. That’s money in the bank.
2. You can bank on loyalty. Our fresh and successful approach to loyalty can help you drive a deeper basket and bring people back sooner.
3. Safe decisions make for a better P&L. From data feeds from suppliers through to Xero, we help you nurture data for the safe decisions.
4. Not every shopper will walk past your door. A seamless connection between your software and a beautiful website can help you sell to people you will never meet. We develop websites for newsagents.
5. Easily accessed personal service. A key reason 4 times more newsagents have chosen Tower than any other software is customer service. We are here for you, with you, every day.
6. Current software. Current technology. Fresh, current design.

Our newsagency software also helps newsagents run businesses that rely less on revenue from lottery product sales, which matters since they are transition more to a direct to consumer model online.

I am grateful for the trust newsagents show in Tower Systems and that this has helped the company to continue to grow and serve newsagents, and to help them navigate change.

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newsagent software

Suppliers: please stop wasting retailer time

Some suppliers really do waste our time with bloated communications and out of date ordering practices. They don’t realise that each out of date practice gives retailers a reason to not order from them.

If suppliers do these things, they will get better attention:

  1. Stop sending bloated communications. Thoughtfully edit. Tell me what I need to know in order to make a decision. Back it with evidence.
  2. Have all ordering done either via digital forms or online – with a copy of each order sent by email back to the retailer for their records. Having to download, print and hand complete a PDF is ridiculous. It’s 2024.
  3. Have all contracts and agreements completed online via DocuSign or similar.
  4. Provide a digital product catalogue from which retailers can order in one-click.
  5. Provide electronic invoices.
  6. Produce easy access to professional product images.
  7. List your retail stockists on your website.
  8. If you use reps, ensure they make appointments first and stick to allotted time.
  9. Stop cold-calling.

Some of our oldest suppliers are the worst at these things. They waste too much time.

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Newsagency management

Looking at Valentine’s Day through different lenses

I’m grateful for the opportunity to look at a variety of retail in Dallas, Atlanta and New York last week on the back of the awesome Atlanta gift fair. While looking at different shops, I noticed a terrific variety of Valentine’s Day offerings:

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newsagency marketing

Buy your Valentine’s Day card at your local newsagency and feel the love you want to give

Okay, you can buy a Valentine’s Day card online, you can even buy one from Hallmark online direct since they are competing with the retailers they supply. But buying a Valentine’s Day card online is not the same as buying in-store.

Giving a card to the one you love is sharing feelings. You want to pick up different cards, feel them, read them, and then you can choose the card that feels right to you.

Doing this, visiting your local newsagency, to find the card that feels right to you says more than a couple of clicks online that all too often send money offshore. Supporting local retailers shows you love local and appreciate local.

Feeling the card you choose matters because there is a big difference between the way cards feel. From the card stock itself (how thick it is, whether it is a smooth finish or rougher, whether it is made from recycled material) to the type of printing to any treatments that enhance the card, feeling different cards can certainly help with your card purchase selection. This is why shopping your local newsagency for a Valentine’s Day card really does matter.

Another choice you may make when buying a Valentine’s Day card is where it is made. Turn the card over and see where it is printed. Some websites make it very hard to do this, to see the back of the card.

If you want to choose a Valentine’s Day card that feels right to you, shopping local, especially at your local newsagency, gives you the best opportunity to compare feelings, to find the Valentine’s Day card that feels right to you.

Now, for the type of shop you buy your card from, please preference local and, especially, locally owned. While supermarkets have Valentine’s Day cards, they are unlikely to be locally owned. Shopping locally owned is a way of loving your local community, especially if you or anyone you know will ask local shops to support local community groups.

Valentine’s Day is an opportunity to connect with feelings. Finding the card the feels right is a terrific way to embrace the day and to embrace the relationship – through a tactile Valentine’s Day card.

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Newsagency management

Are we seeing AI generated news stories in Toowoomba, Gold Coast, Townsville, Rockhampton and Mackay?

Tobi Lotus of the ABC posted an excellent thread to Twitter (X) sharing compelling evidence:

Be sure to read the entire thread on Twitter. I think use of AI in news coverage is problematic.

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Ethics

Why aren’t all Australian newsagents the same?

Each newsagency in Australia is locally owned and run. Right there, that is the key reason not all newsagents are the same, and it is a good reason. These are locally owned and run businesses, serving locals, reflecting local needs.

Back in the day you could count on every newsagency to sell stationery, magazines, newspapers, greeting cards, lottery tickets and cigarettes.

Today, there are some newsagents who do not sell magazines, some who do not sell newspapers, some who do not sell stationery, plenty who do not sell lottery products and plenty more ho do not sell cigarettes.

Some newsagents specialise in unique area such as secondhand goods, clothing, haberdashery, firearms, farm supplies, plants and plenty more.

There are no rules about what a newsagency business must sell to be regarded as a newsagency.

Decades ago, we’d be referred to as authorised as that’s what we were, an authorised newsagency. It has some weight to it, and plenty of obligation to the masters of the day, the newspaper publishers. Those days are gone. There are no authorised newsagencies.

Aussie newsagencies are not the same because times have changed. What sells has changed. Good retailers evolve with the changes, ideally ahead of the changes.

Even in the different newsagency banner groups there are considerable differences among businesses, which is odd for a couple that are more franchise like but not run the way plenty of franchises are run – in a cookie cutter way. You only have to walk in the shops to see the differences.

None of this is a bad thing because local retail is, after all, in service of locals and what the folks of Cairns will want is different to what the folks of Devonport will want. This is what local retail is about.

All Aussie newsagents aren’t the same because they are local.

My point is that each newsagency in Australia is different and should be considered that way. There is no common set of products and services we sell, no expectation you should have regarding any newsagency business in Australia, no expectation that products, prices and / or service would be the same in each. The difference between newsagency businesses is something to celebrate, just as every locally owned and run retail business is something to celebrate in the local community.

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Uncategorized

Why don’t all newsagents sell lotto?

It’s expected by many that all newsagents sell lotto, or lottery products. The thing is, not all of us do. Indeed, not all newsagents do what many expect all newsagents do do.

Each newsagency in Australia is locally owned and run.

Sometimes, these local retailers make choices outside of what you may expect for a newsagency. There at also situations where a supplier, like a lottery business, may decide a local newsagent is not the right fit for them because they already have another business near by, or for some other reason.

What Australians expect from their local newsagency has changed, and continues to change, to evolve, as the world evolved.

In terms of lotteries being in every local newsagency, while many newsagents do sell lottery products, there are many who do not. It would be wrong to judge them for this situation.

There is no shortage of lottery outlets in Australia. Plus, there is online, where, for example, it is easy to buy syndicate shares for syndicates put together and managed by local lottery retailers, including newsagents. Just because you can’t find a local shop right now does not mean you can’t support a local shop right now.

I’ve posed the question Why don’t all newsagents sell lotto? because I can see people asking this online. I suspect there has been a surge in the question because of the $150M Powerball jackpot.

The answer to Why don’t all newsagents sell lotto? is because either they choose not to or the lottery licence holder chooses to not allow them to.

I’ve chose to not sell lottery products in my own newsagencies for the last 11 years. I used to sell lottery products, from 1996 to 2013. It was good money. But there were many rules, restrictive rules, rules that got in the way offing the best retailer we could be, rules that got in the way of customer service.

Lotteries was not a good fit for me and I was not a good fit for them. But, there are many retailers who are a good fit and kudos to them.

My point is that each newsagency in Australia is different and should be considered that way. There is no common set of products and services we sell, no expectation you should have regarding any newsagency business in Australia, no expectation that products, prices and / or service would be the same in each. The difference between newsagency businesses is something to celebrate, just as every locally owned and run retail business is something to celebrate in the local community.

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Newsagency

Well done to those behind the 50% discount off some magazines at Coles

There is a deal at Coles at the moment offering 50% off selected magazine titles, making Coles far more attractive for purchasing these titles than local newsagency businesses. Clearly, those behind the promotion preference the supermarket giant over local newsagency businesses.

While I am sure those behind the promotion will have their reasons, their justifications, this promotion is a boost for Coles and a slap in the face to our channel. Well done.

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magazines

Generic social media posts are a waste of time for newsagents

There is no shortage or people and organisations offering retailers generic social media posts for your business page.

Generic social media posts are a waste of time. People quickly scroll on by as these generic posts are seen as noise to ignore. Being in someone’s news feed is of no value unless they value your content.

Generic may be what we see big businesses do with many stores across the country. But, they are all the same. No two newsagents are the same in Australia.

Posts about what many others have such as magazines, greeting cards, stationery and lottery products are likely to be of little value unless you post about them in a way that is unique, useful and entertaining. Generic posts are not this.

The best social media posts are those by you and about your business, posts that are unique, engaging, enjoyable and useful.  Posts that share appreciated knowledge do well, as do posts that are informative re the local community and posts that are fun.

There is no shortcut for better social media posts. You must do the work, put in the time, your time, to make social media work for you.

While I understand that time is short and you may not feel sufficiently creative to invest time in social media. Give it a go. Find your voice.

Be yourself as being yourself is the only way to stand out, to be noticed on social media. Again, generic posts don’t cut it.

Given assumptions made about the local Aussie newsagency, how you engage on social media is vital in terms of how people will see your business. Take this as a challenge and an opportunity.

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Newsagency management

The distraction of a $150M lottery jackpot

Powerball jackpotting last night and setting up a $150M first prize draw for Thursday next week will be a distraction in plenty of shops over the next week, unfortunately.

While many will cheer the sales and commission boost, sustained value for retailers is a challenge given many who will visit a shop for the first time to buy a lottery ticket will not look around, get acquainted with the business and plan to return. That’s not the fault of the retailer. rather, it’s what happens with huge jackpots like this.

Given the selfish and tough rules from The Lott as to how the space they control can be used, retailers have few options to leverage greater value from the lottery jackpot shopper.

A chunk of hours allocated for the next week on back to school, Valentine’s Day and other better margin and more sustained opportunities will take a back seat in labour challenged shops.

The jackpot is good for most retailers for sure. I suspect, however, it will be of even more benefit for online sales.

If you have lotteries in your newsagency, I hope the week is huge and profitable for you.

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Lotteries

Closing in 5 weeks: submissions to Senate Committee inquiry on on Bank closures in regional Australia

You have 5 weeks left to make a submission to the Senate inquiry into Bank closures in regional Australia.

While there are 500+ submissions already, more from those directly impacted won’t hurt. I know of plenty of newsagents impacted by bank branch closures.  The more the committee members hear from people directly affected the better.

Here is the submission I lodged last year on behalf of newsXpress members:

SUBMISSION TO THE RURAL AND REGIONAL AFFAIRS AND TRANSPORT REFERENCES COMMITTEE BANK CLOSURES IN REGIONAL AUSTRALIA INQUIRY

This submission is on behalf of independently owned retail newsagency businesses that belong to the newsXpress marketing group.

More than 75% of newsXpress businesses are in regional Australia and most of these have been negatively impacted by bank closures.

Some of these businesses were, themselves, agents for banks, and have had the agency business taken from them, closed. In these businesses the impact has been even more considerable.

Many of the remaining 25% of our members, in city and suburban areas have also been impacted by bank branch closures.

The banks have been poor at communicating their closure decisions and vague in explaining reasons for closures.

While there has been less cash pass through the business in favor of electronic transactions in recent years, cash remains the biggest method of payment for goods and services sold by local newsXpress businesses. This is because of the type of products sold.

Bank branches are important for not only banking takings for but also for accessing banknote and coin change. With the average transaction value in our local retail businesses under $15.00, having available change is an important need.

newsXpress businesses impacted by bank closures have a higher cost of doing business as a result due to:

  • The need to drive to another town to do the banking for the business. The drive time each way ranged from 30 minutes to close to 2 hours.
  • Carrying more cash, especially smaller denomination notes and all denominations of coins, so the business does not run out between banking days.
  • The need, for some, to switch banks because the usual bank for the business is now several hours away.
  • Covering the cost of growing EFTPOS payments due to the fixed price nature of much of what is sold in a typical newsXpress business.

Bank branch closures have added on average for those newsXpress businesses impacted, additional operating costs of between $250.00 and $500.00 a week.

With many newsXpress businesses selling lottery products, the call on cash for the payment of prizes varies, and often cannot be adequately predicted.

In addition to the actual additional cost is additional pressure on the business owners since going to the bank no longer can be done in a few minutes. It needs to be scheduled, rostered for.

There is an emotional cost to bank branch closures, too, as there is more pressure on managing cash since the safety net of the local bank branch has been removed. This extends to the drive to the further away bank branch with cash takings from several days and worry about the safety of this compared to banking at the local branch across the road.

POSSIBLE SOLUTIONS

  • A communal banking model. In a town where a branch is not viable, the banks could work together, maybe under a government overseen storefront, to offer banking services for all Australian banks.
  • Mobile banking. Require the banks to provide regular access to their services through a mobile banking service that visits each impacted town.
  • Easier agency access. If existing banking agencies could be enhanced to be agents for all banks this could open more local banking options.
  • Reduced fees. Where banks withdraw, or have withdrawn, local bank branch services, require them to compensate business customers with significant fee reduction, to help them feel the cost of their decisions.

The newsXpress retail businesses impacted by local bank branch closures feel ignored by their banks, not listened to and unable to rely on a reasonable resolution.

They feel left to figure out what to do themselves so that the banks can maximise shareholder value.

While maximising shareholder value is the most important requirement for the board of any public company, banks often pitch themselves as being more community engaged and socially aware.

The closure of bank branches in regional Australia does not reflect care or concern for the regional Australian community.

Sincerely and on behalf of all local newsXpress member retail businesses,

Mark Fletcher
Managing Director
Mobile: 0418 321 338.
Email: mark@newsxpress.com.au

6 likes
Social responsibility

Online is the biggest growth opportunity for newsagents in 2024

The revenue opportunities of online present the biggest opportunities for newsagents in 2024 I think, regardless of whether you already have a website or not.

The latest benchmark for Aussie retail reports online as 10% of total business revenue.

In the Aussie newsagency channel, the average figure for those with a website is just under 5%. If you don’t have a website, what would a 5% bump in revenue feel like?

There are newsagents doing plenty more online.

The thing about online is that the opportunities are limitless. You are not constrained by your location or what you sell. You can mine success by leveraging your time and pursuing what people are searching for.

Through my Tower Systems software company and the newsXpress newsagency marketing group and through my own shops I have many years experience in online B2C sales.

If you can’t increase local physical shopper traffic, online is a smart move to improve business reach and profitability.

One newsXpress member launched a website with us last year and added $50,000 in good margin revenue in six months.

Another newsXpress member used their website to pitch an entirely new product category and found a profitable second business as a result, using existing labour and facilities in the shop.

Here are the top reasons why I think every retail business needs a website:

  1. Capture sales when you are closed. Typically, more than 50% of online purchases are then the brick and mortar business is closed.
  2. Engage when you are closed. Use chat to answer questions from anywhere, or you geek-out and have an AI chatbot do this.
  3. Reach people not currently shopping with you. Typically, 75% of sales are from people located nowhere near your shop.
  4. Have a second outlet for quitting stock.
  5. Have a place where you can experiment.
  6. Playing with a plan Bin case your shop finds itself in choppy waters.
  7. To learn. A website, especially your first website, teaches you so much: What people want. What they could pay. Haw awful some people are.
  8. To get you out of a rut. If you’ve been in your shop for ages and are mailing it in each day, a website could put a spring in your step.
  9. To make your shop more valuable. Having a website can make your shop more appealing when you decide to sell.
  10. To find a secondary brand. Could be the first step in a shop rebrand.
  11. To drive traffic to the shop. People will find products on your website and visit as a result, for sure.
  12. To give you another source of revenue that is completely unrelated to anything you do in your shop.
  13. To harvest email addresses. Email marketing from Shopify is a breeze.

Getting online can feel daunting. It can be expensive if you choose a web developer who does not understand your business and your needs. Too many of them push what they want on a business, often resulting in a failure of a website.

It’s important you know what you want and that you understand that a website is a hungry beast, which will soak up time and cash in pursuit of finding new shoppers. Get it right, and the payoff can be wonderful.

If you don’t have a website for your newsagency business, make it your goal for 2024. There are many opportunities out there for the taking, plenty you can pursue on a tight budget.

10 likes
Newsagency management

Hey Peter Dutton, here are the real reasons few Australian retailers sell Australia Day merchandise

In response to Opposition Leader Peter Dutton’s call yesterday for a boycott of Woolworths over its decision to stop stocking Australia Day merchandise, here is why we no longer stock Australia Day merchandise in my own shops.

As a retailer, I need to offer merchandise that is profitable and fits the narrative of my local business. Australia Day merchandise does not sell like it used to. Given what deep discount stores have done in this space, the margin we can achieve is small, insufficient to cover retail space and labour costs.

The last time we sold it a few years ago our gross profit from all Australia Day products sold was under $100 with the space alone costing double that and the labour involved costing $100 meaning we lost over $200 on the ‘season’.

For any of our customers wanting to celebrate the day by sending a card, we have an a big and awesome range of cards designed and printed in Australia that are perfect for this, including:

Most Australia Day merchandise is made overseas, usually China, which contradicts our shop local narrative – we preference Australian made wherever we can.

Imagine how Peter Dutton may feel when he discovered that we are not opening on Australia Day. We haven’t done for years. Sales revenue is typically low on the day and labour rates are up as it’s a public holiday. Years ago we decided to close and are grateful for the day off.

If Peter Dutton wants Aussies to boycott Woolworths because it no longer stocks low margin overseas made Australia Day merchandise that does not pay its way, he should call for a boycott of plenty of other Aussie retailers like me who made the same decision as Woolworths management.

Maybe Peter Dutton should have done his research on Australia Day merchandise prior to shooting his most off.

I know I am not alone in no longer stocking Australia Day merchandise in my newsagencies.

  • Sales of Australia Day merchandise have been in decline for 10+ years.
  • It is challenging to find Australian made Australia Day merchandise that can compete with the cheap China stock deep discount stores carry.
  • The interest in Australia Day merchandise among shoppers has waned. It’s not a profitable ‘season’.
  • The current day itself, January 26, is problematic.

Now before people jump on that, consider that it was not long ago that the day itself was on a different date, as SBS (and many other outlets) reports:

January 26 is problematic because it celebrates the date of the landing of the first fleet. As the Australian Museum notes, Captain Cook was told to gain the consent of the ‘Natives’ when making his claim of possession. He failed to do this, he failed to obtain permission from any Aboriginal people as required by the instructions he was given. While plenty of Australians dispute this, the evidence readily available tells us otherwise. Read the evidence at the Australian Museum website.

I think Peter Dutton is chasing this issue because his mates at some media outlets will amplify his shouting and pouting when we would all be better off celebrating all things Australian while being respectful of the messy road that got us to where we are today.

29 likes
Social responsibility

Pushing a cash is king message is a fool’s errand in my view and here’s why

I see small business retailers pitching cash is king on social media and shake my head. It’s a waste of time. People will pay how they want to pay, if you let them.

Berating people, telling them that cash is better for you and the economy is an argument not backed by facts.

The cost of handling cash is not dissimilar to the cost of taking cashless payments. especially today with fewer bank branches available for cash deposits and making change.

We are retailers. Our businesses are service businesses. If someone wants to pay us money, we need to be flexible in the forms in which we receive this. And, if one form of payment is more expensive than another, consider a surcharge for that and explain to your customers why.

Posting on social media about the cost of card payments and bemoaning money banks make from this is not cutting through. You only have to look at the continued growth in card and other non-cash payments to see that. So why waste time and energy complaining about something that has no chance in going your way. Instead, spend time celebrating what you love about your business.

Of course, what you put on social media from and about your business is 100% up to you. The challenge for our channel is that anything one newsagent does can speak for more than that one business.

What we want in our business, our prime goal, is more shoppers. Anything that gets in the way of achieving this needs to be considered, and probably dropped. I think the social media posts bemoaning the cost of card payments and calling for people to pay cash are an example of a turn-off social media post. Such posts risk turning people off your business and off colleague businesses in the newsagency channel.

Yes, the payments arrangements in Australia are unnecessarily complex and they do have a cost to our businesses. But, shoppers are flocking to non-cash methods of payment and it is good for our businesses if we accept these with ease and grace.

Instead of waging an unwindable campaign about your preference for cash over card for payment, consider diverting that energy into business improving opportunities such as addressing common expensive management misses that I too often see in local small business retail. here are some ideas:

  • Dead stock. A problem not seen is not a problem to too many. In the average indie retail business, dead stock is equal to at least 3% of turnover.
  • Running out of stock. In one business I looked at recently, being out of stock cost the business $15,000 in sales in six months. ordering based on what their software advised would have solved that.
  • Failing the price opportunity. Shoppers are less price conscious than we think they are. Have faith in your business. Price based on the value you offer and not based on fear of competitors.
  • Bloated roster. I often see a bloat cost equal to around 10% of business labour cost.
  • Wrong trading hours. Some stay open too long while others are not open long enough. Either way has a cost to the business.
  • Being blind to theft. Theft in local indie retail retail costs on average between 3% and 5% of turnover. Not watching for it, tracking it and mitigating against it has a cost to the business.
  • Ignorance. No, it’s not bliss. There are insights in software that can guide better decisions, faster decisions, more financially rewarding decisions. Yet, too many in retail don’t want to know.

This is a list of seven action items from which any small business retailer could benefit. Pick any or all of these ahead of spending time going on social media calling for people to pay by cash instead of a card and you will gain more benefit for bottom line.

13 likes
Management tip

Retail management advice: the easy 5-minute way you can discover dead stock

Last week I shared the following advice with retailers using POS software from Tower Systems, the software company I own. With 60% of newsagents with POS software in their businesses using Tower, I thought I’d share the advice here. In a few minutes you can discover terrific opportunity in your business. Now, the software is called Retailer. Here’s the advice:

Open Retailer. Go to Reports. Select the last option, Insights Dashboard. Click on What’s Not Selling. This tab will list products not performing. You can adjust settings to suit your specific business.

Stock that is not selling is dead stock, capital tied up, space tied up.

Once you know what is not selling you have the opportunity to act in a targeted way to quit the dead stock and not order it again.

Many retailers ignore looking at dead stock. Some don’t want to know while others are scared to discover it and others don’t think it is important.

In our experience, a retailer looking at dead stock for the fist time will discover that around 20% of their total stock on hand is dead. In a business with $120,000 in stock, that’s $24,000 in capital at risk. Can you afford to have $24,000 doing nothing for your business?

Listing dead stock is one way you can make more money from your business by using your Retailer software.

The Insights dashboard provides easy access to actionable insights into your business. It helps you make more money.

Do it now: Open Retailer. Go to Reports. Select the last option, Insights Dashboard. Click on What’s Not Selling.

If you’d like help doing this or understanding, please reach out. Also, our knowledge base offers an awesome video about the Insights Dashboard. I have opened this video for anyone to watch – no need to log in.

…

To me, in a newsagency, any stock item more than six months old could be considered dead. Certainly to anyone buying a newsagency it would be reasonable to consider such stock dead and therefore not worth paying full wholesale price at settlement.

Now if you think it best to not know about dead stock I’d say you are wrong because at some point in time the cost of dead stock will be an issue for you and you will want it resolved quickly. This is why checking now is good use of your time.

13 likes
Newsagency management

Relaying magazines in your newsagency is the easiest way to increase sales

Before I get into my revised advice on how to do a magazine relay in your newsagency I remind magazine publishers and our only magazine distributor that newsagents are treated poorly by you – poor margin, out of date management practices and no ability for us to reasonably control the titles we have. We are time-poor because of your out of date practices.

I first shared advice on how to relay magazines to drive growth in sales back in 2006. Over the years I have shared updated advice here. The advice below is considerably modified.

How to do a magazine relay in your newsagency

A magazine relay is the process of recasting, improving, the layout of magazines in your business, with the main goal of increasing sales and a secondary goal of improving retail space efficiency.

Take all the titles off and put them on the floor. Clean the fixtures.

Start at the end closest to the front of the shop and rebuild, making careful choices as to what titles go with what as you go along. Try and not place as they were placed before. Change is important. Don’t overthink it because no layout is permanent. Don’t consult your data. Rio with your gut.

At the top of a column have the title people will recognise the most. Consider allocating two pockets to this same title. This is what they call beacon branding.

Adjacency placement is where you can make editorial decisions, business decisions to guide your shoppers. What works best with what. You don’t know, not for sure at least, how can you. Ok, there is basket data you could read … but that only tells you what is happening. What about what could happen? Who knows. Experiment!

For example, should you put model plane magazines next to flying magazines? Or, should model plane magazines be in a distinct section of all model titles? Do puzzle shoppers shop by brand or puzzle type. Publishers want you to layout based on their brand whereas your shoppers are, in our opinion, more likely to shop by interest. For example, all sudoku titles could work better together, or all large print titles could work better together.

Here are some adjacency suggestions.

  • Cricket, golf and swimming go well together. Wrestling, boxing and buff-type fitness go well together.
  • Soccer is not rugby or AFL. Don’t mix them together.
  • Classic car titles need to be distinctly separated from regular car titles.
  • Classic car titles work well with classic trucks.
  • Car lovers do shop by brand. Place branded magazine titles together.
  • People interested in home renovation could be interested in any renovation title.
  • Creative arts go well together: painting, writing, craft.

Once you have completed the relay, walk staff through it so they know what’s what.

Next, watch shoppers and listen for feedback and, after a couple of weeks, look at the sales results. The results could guide adjustments, or not.

8 likes
magazines

Is a newsagency a good business to buy in Australia?

It’s January 2024 and a good time to consider this question: Is a newsagency a good business to buy in Australia?

The answer on whether a specific newsagency is good for you to buy will depend on the newsagency, it’s past performance, it’s specific situation, the prospects for the region, your resources and your own retail skills.

But considering the question Is a newsagency a good business to buy in Australia? broadly, I think the answer is yes.

While what newsagents have traditionally been known for has changed, there is plenty of upside for engaged retailers prepared to play outside those now blurred lines of tradition. There are also excellent opportunities within plenty of product categories, including:

Stopping looking like a newsagency. Aussie shoppers have an expectation that a shop that looks remotely like a newsagency will sell what they think a newsagency should sell and will therefor not visit or visit depending on their assumptions. I’ve seen newsagents grow their businesses by not looking like a newsagency.

Gifts. This is easy and the opportunities are considerable. Whereas in the past gifts in newsagencies tended to be lower priced and bland, newsagents I see having success play in higher value niche spaces, and they do well from this. It takes investment, passion and commitment.

Stationery. Plenty of newsagents are reporting growth in stationery sales both in traditional stationery and with impulse purchase must-have stationery such as fashion forward journals and cool pens. It is in this second area of stationery that there is opportunity for even more growth if you engage with trends and stop thinking about stationery as purely functional.

Cards. With millennials and gen z shoppers we are seeing good card sales. But to win them you need to engage with the category in ways that some of the older card companies in Australia struggle with. I see plenty of newsagents growing card sales by being innovating in terms off where they pitch product and the ranges they offer.

If your question is whether a traditional newsagent is a good business to by where traditional to yo0u means lotteries, newspapers, magazines traditional functional stationery and cards then, I’m likely to say no as that type of business with an overall gross profit percentage of between 28% and 32% is flat or declining. But, that type of business can offer good bones for innovation away from the tradition. Again, the key is to pay a fair price based on the actual profit and loss numbers for the business – beware add backs that don’t make sense.

Newsagencies are changing hands, the businesses are selling. There are sellers and plenty of willing buyers. I think 2024 is a good year to buy a newsagency.

Footnote: I’ve not mentioned newspapers and magazines because these poor margin categories are of less interest to me. Newsagents have little or no control over the range of products they stock, no control over the sale price and are burdened with product management requirements that are rooted in practices that were out of date thirty years ago. These poor practices dictated by suppliers add to the cost of business and suppliers are yet to demonstrate an appetite to modernise despite years of promises and the often repeated claim that newsagents are important to them.

19 likes
Newsagency management

2023 vs 2022 newsagency sales benchmark study under way

I have started collecting data for a 2023 vs. 2022 newsagency sales benchmark study. While I am doing a whole of year comparison this time around for the whole of channel study, I’ll do a last quarter only study for a smaller group for anyone interested.

My goal for the main study is to get data from at least 120 businesses as this will provide sufficient a dataset to consider the total channel results.

2 likes
Newsagency benchmark

Predictions: 2024 and the local Aussie newsagency

Hey, Happy New year.

I think 2024 will see change continue in our channel. It will impact our businesses and the businesses of our suppliers. The changes will be driven by a range of factors including but not limited to the continued rolling disruption of print media, growth in the use of social media, further decline in engagement with appointment TV and radio, AI, AI and AI, migration of more over the counter transactions to online, settling in of work from home for many and more suppliers going direct to consumers.

That’s my (incomplete) list of drivers of change. Now, to the changes I think we are likely to see in the channel.

  • A significant increase in online sales. More newsagents will have websites. More revenue will be put through websites run by businesses in our channel. I expect 2024 to be the year of biggest online revenue growth for our channel that we have see.
  • More newsagents selling products that have not been been traditionally associated with our channel. While this will be especially seen in businesses selling online, there will be some physical shops that pivot to niche specialty with the newsagency part of the business a smaller pert.
  • Continued decline in print newspaper and magazine purchases.
  • Somewhere between 100 and 200 newsagencies closed (for a variety of reasons).
  • Greater growth in online lottery product purchase than over the counter.
  • New suppliers entering our channel to replace revenue lost in other channels.
  • More direct from manufacturer opportunities as general wholesaler models are challenged.
  • More use of AI in content preparation, business performance assessment and customer contact assistance.
  • More collaboration events to drive traffic spikes.

This list is irrelevant as it’s speculation. What matters is what you are doing in your business to make the most out of 2024. Only you can figure that out. Or, you can choose to do nothing and let the year happen as it happens. This would be a mistake I think. Given the changes we can see, I think it is vital to embrace change, to ride the wave, rather than be dumped by it. This is why thinking about what might be in 2024 is useful. It lets you think about what might be so you can be ahead of the wave.

I was to finish by mentioning AI again. I think its impact on newsagencies, business generally and society more broadly will be far greater in 2024 than anything we can possibly imagine today. Some impacts will be good, while some not so good. Those less negatively impacted will be those who engaged with AI early to be aware of the rapidly evolving tools, to know what to watch out for.

Hey, Happy New year.

16 likes
newsagency of the future

Newsagents handing back their newspaper home delivery runs need a service contract for dealing with poor newspaper publisher service

The two main newspaper publishers in Australia, News Corp. and Nine Media (Fairfax) have a poor track record managing newspaper home delivery they take over from local newsagents, regardless of whether it is a forced takeover or a voluntary hand back.

They replace what has been for 100+ years a local personal service with corporate impersonal processes.

Whereas newspaper home delivery customers could speak to someone locally with direct knowledge of the delivery situation, in the publisher driven model customers have to navigate impersonal and broken processes that pay little regard to the local delivery situation.

I think newsagents deserve a service contract to cover the first year of post home delivery option. This contract could include the following fees payable by the publisher to the newsagent:

  • $5.00 for each email contact by a home delivery customer to the newsagent asking about home delivery such as where is my paper.
  • $5.00 for each in-store contact by a home delivery customer to the newsagent asking about home delivery.
  • $10.00 for each phone contact by a home delivery customer to the newsagent asking about home delivery.
  • $25.00 additional fee for each engagement where the customer is angry.
  • $25.00 for each call or email contact with the publisher for matters not covered by the above.
  • $25.00 for each call that has to be made or email that has to be sent to the distributor asking where the papers are for the shop.
  • $50.00 per title for each day a newspaper is not delivered to the shop by 8am (or any other time as stipulated by the newsagent based on their early morning trading). The amount could vary based on the usual number of papers sold where the penalty should be double the usual GP$ for the day.
  • $100.00 per title for each day a newspaper title is not delivered to the shop. The amount could vary based on the usual number of papers sold where the penalty should be double the usual GP$ for the day.
  • 250% GP penalty for each newspaper given to a home delivery customer who missed a paper, the publisher cannot rectify and a replacement paper is given from the shop.
  • A flat insert or giveaway fee for each time the newsagent is asked to give something away with the newspaper where the fee is at least 10% of the cover price of the accompanying newspaper and is paid weekly as an automated credit to the account.
  • A fee of $50.00 per 15 minutes for any in-store visit by a newspaper pub lister representative.

I’d make reporting simple with no opportunity for dispute by the publisher for such claim and with payment monthly by direct debit initiated by the newsagent entering contact details (date, time, customer name) into a web portal setup, maintained and paid for by the publisher.

Of course, these fees will seem over the top to most reading them. I have suggested the figures I have so they act as an incentive to newspaper publishers to do better. I reckon can predict some of the reactions people will have reading this.

No publisher will agree to this.

Newsagents have to be kidding themselves if we’d agree to this.

This list is nonsense.

Who do they think they are.

I’m just happy to have given up home delivery, I don’t want to rock the boat.

I’ve moved on.

The response by publishers will be silence. They will ignore the suggestion. They’ll read it here and mutter about it to each other, but we will hear nothing because any request like this from newsagents has been treated this way, with silence.

I started thinking about the list when I saw a query from a long-term home delivery customer to the newsagent who used to deliver their paper to a nursing home. The newspaper publisher had not actioned a change request and the customer was becoming distressed after 4 attempts at contact. They reached out to the newsagent who ultimately organised for the issue to be fixed. They did this in service of a long-standing customer and because they understand personal local service. The newspaper publisher had let the customer down because of the corporate processes put in place to manage home deliveries.

Recently, we did not get the Australian Financial Review in one of my shops that ended home delivery a couple of years back. Two phone calls produced no result. Then, a couple of hours later, the distributor called a number not on the registered contacts list to say it would not be supplied at all. The person with that number had to call the shop. Next, the shop staff had to deal with customer queries and agitation. There were several unpleasant exchanges.

All of this costs money.

The newspaper publishers control the production and distribution of their product, yet they continue to expect local small business newsagents to provide free customer service to cover for their failures.

39 likes
Newspaper distribution

The Boxing Day opportunity for retailers

I see the Boxing Day sale as an opportunity to ditch dead stock and clear out any products we are discontinuing for whatever reason.

For me, it’s about decluttering the shop ahead of a reset for 2024, readying to lean into new opportunities in pursuit of new shoppers.

So, we price to quit. If the items on sale have long been paid for, the sale is about freeing cash for the business more so that chasing a profit. Stock sitting on the shelf not selling is not profitable.

With so many retailers doing sales this time of the year, it makes sense to ride on the back of their marketing coat tails and run a sale, even if in your location Boxing Day sales are not a thing.

There are people who have waited for this opportunity, and I’m happy to sell to them. Already this morning, up til 9:35am, $2,200 in sales of sale-priced items with nothing spent on marketing other than a bit of time on an email and some posters. The street is not busy, but people out are keen for deals.

On our street, we compete with Australia Post in the gift and greeting card space. They’re closed, which is good.

3 likes
Newsagency management
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