Older customers, 70+, male and female, are the cohort most likely to ignore social distancing requirements laid out by government in their coronavirus response according to retailers.
Older customers are more likely to shop in groups, cluster with too many in a limited space, touch others in the business, want to stand still for a talk and mock moves being taken by the government to flatten the coronavirus infection curve.
I have been hearing this all week from newsagents and other retailers across the country in one on one conversations and in video conferences with groups of retailers. Retailers are frustrated, and they feel helpless to fix the problem.
One retailer talked about two grandparents coming into a small shop with two grandkids.
Another told me about an old customer who reached across the counter and patted a staff member on their arm saying it’s nothing to worry about.
Another retailer tells of two older male shoppers saying that social distancing is for sissys.
Plenty said that in their experience the older customers are less like to take the coronavirus risk seriously.
With my newsXpress group we have a daily video conference meeting and with my Tower Systems POS software retailer business customers we have a video conference every few days. It is these coronavirus related meetings to discuss business conditions and encourage each other where I have heard about the problem withholder shoppers.
How some older people are behaving is a challenge for all retailers and those who work in retail. While not the same as the health workers helping those with this illness, those who work in retail face a considerable challenge every day with their safety very much in the hands of customers and their behaviour.
Retailers are protecting employees with gloves, hand sanitiser and good, safe, practices. They have floor and other markings to guide social distancing. Some I know are installing perspex partitions to create a better distance between staff and customers to reduce the opportunity for droplets to pass.
The challenge remains how to deal with older customers as they represent the cohort causing the most difficulties.
I think our communication needs to be clear and consistent – at the front of the store, in-store and on social media. we need to be vigilant at front of store, controlling shop entry and being firm to stop people if they present a risk because of the number in the group or because of their behaviour. We need to be prepared to ask people to leave if their in-store behaviour is inappropriate.
I appreciate some here may say this is overkill. Of course, I disagree. These are unique and challenging times. We need to provide a safe workplace for all who work in our businesses and for those who shop with us. Anyone who puts this at risk needs to leave the business.
Here is a message I put on social media this morning to address this issue: