Success with discount novels
The stand in the photo is very successful. The return on the real-estate and stock is excellent, above many other departments. Our discount novel customers are loyal and efficient – more than 50% of sales include items from at least one other department. Most customers are regulars in buying books and they sometimes bring friends.
We have tried a better display for these remainder novels and it did not work. In fact, we tried several approaches to improve the look. This basic stand on castors at the front of the shop works best for us. We copied this in another newsagency recently where novels were not sold and the result will be the same. A small stock and real-estate investment builds a new department which is profitable from the outset.