Economic abuse of newsagents
While stories about scammers who fleece cash from unsuspecting folk is everyday fodder for the TV current affairs shows, an equally costly cash scam goes unnoticed. I am talking about the magazine supply model and, in particular, very long shelf life titles with a track record for poor sales performance – sales which leave more than 50% of product unsold. This situation is costing Australian newsagents millions each year.
Take the Country Collections 2009 Diary which arrived in newsagencies yesterday. Last year we received 17 at or newsXpress Forest Hill store and sold less than half. This year, by the miracle of the magazine supply model which we are told works well for newsagents, we received 34 copies. This product has a shelf life of six months. By the time we will receive a credit for returned stock we will have been out of pocket for six months.
To the suppliers who wonder why newsagents act as they do sometimes, try and put yourself in the position of dealing with this situation created by Universal Magazines. Multiply that across many other smaller publishers who abuse the system in the same way. This financial abuse is stopping newsagents focusing on other more commercial opportunbities.
While Universal Magazines will have their reason for what they do and Network Services, the distributor abetting the Universal model, will have their reasons, they do not matter. What matters is that it is an abuse of newsagents to expect us to carry a product for six months, pay for the real estate and pay for theft and pay for stock well before it is sold – and do all of this for an unsatisfactory margin.
It is titles like this Country Collections 2009 Diary which hurt sales at the top end. Maybe one day other magazine publishers will understand this and join newsagents in their fight.