Advice on making Saturdays valuable again in local retail
It’s true, the retail landscape has shifted, Saturdays in retail are not what they used to be. Part of that is on us as retailers, we have let the day fade in significance and value. Maybe it is time to invest in Saturdays to make them more valuable.
The advice I share is general. What you do in your business will vary based on your local situation. The key is to make shopping at your newsagency on a Saturday a more engaging and rewarding experience. Here are some ideas to spark your creativity:
Think Fun & Engagement:
- Be Energised. This starts with the entire Saturday crew being on board. Make it clear that the goal is that Saturdays in the shop are different. Your communication is key on this.
- Host Monthly Brand Parties: Turn your shop into a mini-celebration! Choose fun-related brands you stock and host a themed “party” each month. Think product demos, special offers, and a lively atmosphere.
- Nurture Local Clubs: Connect with local groups that align with your product range. Could you host a monthly knitters’ club if you sell craft supplies, or a jigsaw puzzle club if that’s a popular item? This fosters community and brings in regular Saturday visitors.
- “New Arrivals Saturday”: Position Saturdays as the day for discovering fresh stock. Make a bit of theatre out of unpacking new products, creating excitement and anticipation.
- Saturday Playtime: Make your shop interactive! Offer product samples to try, set up demonstration areas where customers can “play” with items, and create a lighthearted atmosphere.
Offer Value & Incentives:
- Saturday Cake Treat: Partner with a local bakery to offer a free slice of cake at a specific time each Saturday. It’s a simple yet effective way to draw people in and create a positive association with your shop.
- Saturday Bonus Draws: If you run a lottery second-chance draw, make the draw on a Saturday and offer an extra prize for winners who are in-store at the time. This incentivises Saturday visits.
- Saturday Showcase: Make Saturdays a day for significant visual changes. Implement noticeable new displays to create a sense of novelty and encourage customers to browse.
- “Saturday Savers” Promotions: Introduce special deals and discounts specifically for Saturdays, branded as “Saturday Savers” or something similar to create a sense of urgency and value.
Figure out from your newsagency software your average Saturday turnover. Put it somewhere your creew can see it. This becomes a target to pass.