No exclusive period for AWW cookbooks from Bauer
Further to my recent post, I have this week seen another example of Bauer suppling an AWW cookbook title, sweet things, to Woolworths at the same time as newsagents.
The exclusive-to-newsagents period Bauer (then ACP) provides newsagents with was a good and much appreciated commercial advantage for us. It gave us an excellent opportunity for sales ahead of sales in supermarkets. It differentiated us. With this exclusivity window gone it sees us treated as the same as Woolworths by Bauer.
I wish Bauer announced their change in position on this to us. This goes for all suppliers who take something – a benefit, an opportunity – away from their customers. They should be transparent about good and bad. When they are not, trust is justifiably diminished.