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Tobacco sales

I don’t understand newsagents adding tobacco products to their businesses

There is a trend in the newsagency channel of retailers adding tobacco products to their newsagency businesses. This is more common when a new owner takes over.

I don’t get it.

  • The margin on tobacco products is slim.
  • The tobacco buying shopper pool in Australia is small, and getting smaller.
  • Plenty of crime is associated tobacco, with shops the target for arson and other attacks.
  • Tobacco does not sit well with other items like higher end gifts, toys and greeting cards.
  • The retail fixture requirements take valuable space and render it useless for better margin product.

I understand newsagents well established in tobacco who are making good money from this stay with the category. My question today is relates to people buying newsagencies that do not have tobacco products and then adding them to the business.

Newsagents started quitting tobacco products in the late 1990s, when supermarkets were ramping up the sale of tobacco products. I bought my first newsagency in February 1996. We quit tobacco in early 1997. we did that because we saw it as a family business and because we want to free the counter space for more meaningful products.

My guess would be that less than 20% of newsagency rooftops have tobacco. I’d also guess that the percentage of newsagents with tobacco has increased over the last year.

There is a newsagency that I drive past each day that changed hands in the last year. The new owner put in tobacco products, removing stationery and gifts. There are 4 tobacco outlets within a couple of minutes of this shop. The move does to make sense, there is no convenience benefit for them.

What retailers do in their businesses is up to them of course. In writing this I am putting the topic on the table for discussion. There may be a good reason that I am missing, or not.

There are other far more positive and enjoyably product categories through which we can pitch a point of difference, and attract new shoppers – categories that fit well with lucrative product categories like greeting cards.

Why are newsagents adding tobacco to their shops? I have no idea.

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Social responsibility

Renewed focus on vaping leaves retailers with unclear guidance on the product category

There has been a surge in reports about vaping, e-cigarettes, in recent months, reports critical on the impact of vaping. Here are four of the recent reports:

  1. ABC triple j.
  2. New Atlas.
  3. Business Insider.
  4. Science Daily.

Then, there is the report from Convenience and Impulse Retailing claiming a CSIRO study assists people to quit smoking. That is not the full story. Click here for the CSIRO report. As you can read, it offers six conclusions:

  1. Conclusion: the evidence available suggests that regular use of e-cigarettes is likely to have adverse health consequences. There is a lack of clarity about the magnitude of adverse health effects, and the quantity of e-cigarette use required to trigger adverse health effects.
  2. Conclusion: In many countries where appropriate evidence is available, it appears that e-cigarette use occurs with cigarette use. However the evidence is consistent in suggesting that use of e-cigarettes by non-smoking youth predicts future smoking. While many smokers and former smokers state a preference for e-cigarettes as a smoking cessation method, the effectiveness of this method compared with other smoking cessation methods is not known.
  3. Conclusion: based on the current evidence it is not possible to determine whether e-cigarettes have a positive or a negative effect on health in countries where they are permitted.
  4. Conclusion: when e-cigarettes are used by smokers instead of conventional cigarettes there is evidence for improvement in individual health. However, use of e-cigarettes may also introduce independent health risks, and ‘dual use’ (using both e-cigarettes and conventional cigarettes) is popular.
  5. Conclusion: It is a critical research question to determine the effectiveness of e-cigarettes compared to other smoking cessation methods among Australian smokers generally, and also among specific groups with a high smoking rate. The rate at which young people and adults in Australia start smoking as a result of using e-cigarettes should be assessed and monitored to fill a research gap. On present evidence, it is not possible to determine whether less restrictive access to e-cigarettes would reduce rates of smoking in Australia.
  6. Conclusion: There does not appear to be a consistent pattern of rate of e-cigarette use compared to tobacco smoking across countries. However, while tobacco smoking is a well-established practice that varies widely between countries, e-cigarette use has spread across countries in the recent past with different rate of device availability, marketing, familiarity and regulations. It is plausible that a between-country relationship for tobacco smoking and e-cigarette use could develop in the future.

The gap between the six conclusions and reports, like in Convenience and Impulse Retailing, demonstrate how vested interests are dealing with issues related to vaping.

Fairfax media reported yesterday on the source of some funding for a pro-vaping lobbying group, showing that some funding came from businesses selling vaping products.

Vaping remains controversial on a range of fronts. Retailers wondering if vaping products are a replacement for tobacco products have research to do, to guide their decision on whether to engage or not.

The differences between countries on regulation fuels confusion on vaping. Considering this, it feels like we are some distance from a resolution that can be trusted.

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Tobacco sales

Tobacco retail display in Denmark

Here is a behind the counter tobacco retail unit in a c-store in Denmark, which I saw a couple of weeks ago. I figured Australian tobacco retailers may find it interesting. It is a computerised dispenser with digital representation of packs. Excellent security.

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Tobacco sales

Combatting illegal tobacco in New York

Plenty of tobacco retailers in New York that I visited last week had signs up in their retail shops making it clear about illegal tobacco and that their business only deals in legitimate tobacco. Displaying signs like this is a good way to demonstrate authority in this contentious area.

This sign is good as it shows consumers hot to spot illegal tobacco products – it shows the tax stamp. Helping shoppers spot illegal product is the first step in any good education campaign. It is unfortunate the sign looks so disheveled. I’d rather it be pristine and in a frame, showing with pride.

Illegal tobacco is a big issue around the world and retailers are on the front line of this battle. Using space in-store to educate shoppers is an important role for retailers to play.

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Ethics

Specialty tobacco retailers encroaching more on newsagency retail

Challenges for tobacco retailers are pressuring them to diversity in order to maintain traffic and revenue. More and more specialty tobacco retailers are expanding into categories that are traditional for newsagencies. This is a challenge for some newsagents not geared to deal with more competition.

I am seeing it myself from two tobacco retailers less than fifty metres from one of my newsagencies. They have expanded into cards and several lines of gifts that compete head-on with what I have.

I don’t begrudge the expansion of range by tobacco retailers as engaged newsagents have been doing this themselves for years, taking business from gift shops, toy shops and other specialty retail.

My concern piques when I see newsagent suppliers placing products in a nearby tobacco retailer that the newsagent already stocks. Newsagent suppliers ought to respect their long-term customers.

In several cases in the last week suppliers have done this, they have placed products in tobacco retailers close to newsagents who already have the same products from the suppliers. While one could argue the two businesses serve different customers, in the locations of which I am aware this is not the case. Shoppers from the street can walk past two businesses and see the same stand in each.

I get that it is a competitive marketplace – for everyone. Suppliers do themselves no favours if they place product into businesses competing with retailers who stock their product nearby. That will not end well.

When this happens to me, my view is to reduce support for the supplier and shift focus to a supplier who is more respectful of my business. That in itself leads to regular change and change is good.

Newsagents with specialty tobacco retail located nearby – keep a watch for moves they make. It could be that pre-emptive action now protects you into the future.

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Competition

Selling cigarettes in Hong Kong and Japan

While in Hong Kong for the Gift Fair this week I have noticed how cigarettes are packaged and presented. While there are warnings, brands are noticeable.

Here is one shelf of a display in a c-store.

IMG_9341

Here is a close-up look at the Marlboro amber burst and purple burst products. While there are warnings on the packs, the brands are the focus with strong design elements to make them stand out and appeal.

IMG_9339

Here is a poster I saw in Japan a month ago. It remind=s me of the selling of cigarettes in Australian 20+ years ago, when the brands were pitched as aspirational.

IMG_8330

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Newsagency management

Fact check: plain packaging driving down smoking

Academic site The Conversation has published an analysis of the impact of plain packaging on tobacco sales.

This analysis is a must-read for anyone interested in the plain packaging debate as it challenges reports we see in mainstream media saying the plain packaging is failing to impact tobacco sales and use. It is also a must-read fort newsagents thinking about the future of tobacco products in their businesses.

National Accounts data just released show that for the 11 quarter-year periods since March 2013, consumption of tobacco products in aggregate fell an unprecedented 20.8%, while the previous 11 quarters it fell 15.7% and in the 11 before that, only 2.2%.

While I understand retailers, including newsagents, will be concerned about the loss of revenue as a result of falling tobacco sales, it can be replaced. It is not as if pressure to reduce tobacco use is new. For years, there has been no evident upside in tobacco for retailers.

Tobacco companies fight the plain packaging legislation, saying it is not slowing tobacco use, claiming illegal tobacco sales are in the increase. However, customs and other authorities say there is no evidence of this.

To any newsagent who asks my opinion I say: stop selling tobacco. Your business will be healthier and probably better off as a result of the healthier decisions you make. It is better to quit products on your own terms than getting out late in the play and with a cost to the business.

If your newsagency would not survive without tobacco sales – work on your business urgently, introduce new product categories that attract new shopper traffic. If you do not do this, tobacco could/will lead to your closure. Even if you are making good money from tobacco today, working now on a  replacement is vital.

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Newsagency management

Sunday newsagency challenge: quit tobacco

Tobacco sales are declining in Australia as a consequence of public education and plain packaging. They are declining in most newsagencies from what I can see. Is it time for you to quit tobacco product altogether.

If your sales are under $2,000 a week, you are close to the point at which you are not achieving a sufficient return on investment to justify the space, labour and inventory investment. While I think the health case for quitting tobacco is clear, making it about the financial return makes it a business decision and that ought to be easier to assess for some.

My challenge today is: should you quit tobacco in your newsagency?

Related: I remain shocked the national newsagent association, the ANF, accepted funding from a tobacco company.

Footnote: I quit tobacco products in my newsagency in 1999 declaring that as a business attracting families I felt the category was inappropriate.

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Newsagency management

Study reveals link between e-cigarettes, smoking

A US National Institutes of Health study of 222 students shows a possible link between the use of e-cigarettes and the initiation of tobacco use.

Students who have used electronic cigarettes by the time they start ninth grade are more likely than others to start smoking traditional cigarettes and other combustible tobacco products within the next year, according to a new study funded by the National Institutes of Health. E-cigarettes deliver nicotine to the lungs by heating a liquid solution that contains nicotine and other chemicals to produce an aerosol that the user inhales, a process often called “vaping.”

The results of the study have been published widely including in medical journals and The Wall Street Journal, where I first read about it. The Conversation has a report on the study, lending an Australian voice to the discussion and explaining why regulation of e-cigarettes is necessary.

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Tobacco sales

Reporting tobacco cover-up requirements in the UK

The Times has a story today, Crisis at the corner shop as newsagents rush to hide cigarettes, which reports on the challenges faced by UK tobacco retailers, especially newsagents, to meet the demands of UK legislation requiring placing tobacco products behind doors.

I don’t like their use of the word crisis in the headline. I am sure there are sone UK newsagents who planned for this from when the legislation was introduced over two years ago. So for them, this is not a crisis. It is unfortunate The Times prefers to run with a negative rather than a positive when reporting on newsagents.

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Social responsibility

BATA streamlines tobacco ordering

British American Tobacco Australia is moving to electronic orders, further driving tobacco retailers to engage with compliant technology for managing the tobacco category.

Newsagents will see more suppliers reduce their costs associated with harvesting orders.

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Tobacco sales

British parliament votes to embrace plain packaging of cigarettes

The British parliament has today voted to adopt plain packaging of cigarettes similar to what has been adopted in Australia.

I’ve met plenty of UK newsagents who rely on tobacco sales in their businesses. One told me it accounted for 75% of revenue.

This move is a reminder to run our businesses such that we do not rely on one single supplier or category for the existence of our business.

On the health front, tobacco sales in Australia continue to fall.

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Tobacco sales

Fewer Australian newsagents selling cigarettes

In the October – December 2014 newsagency sales benchmark study, the findings from which will be released tomorrow, the number of newsagents selling cigarettes has declined. 38% of the 169 newsagency businesses in the study do not sell cigarettes. This is up from 29% in the same study a year earlier.

Put another way, the results of the latest newsagency sales benchmark study reveal that 30% of the newsagencies have quit cigarettes over the last year. I doubt this is reflective of the whole channel as many (but not all) newsagents who participate in the benchmark study are either transforming their businesses or preparing to.

There are several factors playing into this move by newsagents: concern about public health, falling sales, tougher competition and better margin elsewhere.

A consequence of the regulation of tobacco products is that supermarkets tend to do it better. They have a big service counter at the entrance – a cigarette counter I’d call it. The size is such that it promotes it better than your average newsagency business can behind or under the counter. Cigarettes at a supermarket are more noticeable than in a newsagency.

The focus on health through retail changes, packaging changes and intensified health warnings provide for little or no upside in from a pure retail sales perspective. If there is no upside in a product and no mechanism through which a retailer can engage to drive sales then it is time to consider quitting.

I have seen newsagencies recently remove their cigarette cupboards from behind the counter and replace them with a new display space for gifts or other higher margin lines and report a better return on lease space as a result. As more newsagents share stories about such transformation more will follow.

From my benchmark study and accompanying basket analysis I have developed a couple of benchmark data points for my discussions with newsagents. Cigarettes sales of under $2,000 a week warrant careful consideration. An inefficiency rating of 50% or more – the percentage of times when cigarettes are purchased and nothing else – ought to intensify focus.

Whether to sell cigarettes or not is a personal choice newsagents get to make for themselves. My advice is to be guided by your own business performance data, layer this with a realistic assessment of competition and then consider the opportunity of the freed space. Whatever you do, you must do it competitively and in ways which financially benefits the business from a growth, return on investment and return on floorspace perspectives.

I stopped selling cigarettes in my newsagency in 1998. Our sales then were around $1,500 a week. 65% of sales were inefficient – cigarettes and nothing else and of the remaining 35%, the majority companion products were newspapers. Our stock holding was $3,500, labour cost each week around two hours and shrinkage running at 2%. The numbers were not working so we quit. It did not affect newspaper sales or any other sales. Indeed, the space we saved was put to better use which generated a better return.

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Newsagency challenges

The high cost of illegal tobacco

illegalcigsI participated in a round table discussion about tobacco products at the Better Retailing Live conference in manchester today and was surprised at the annual £2.5 cost to the UK economy of illegal tobacco and minimal interest from regulators and lawmakers.

The pack of Mayfair on the left in the photo is illegal product and the pack on the right is the legal product.

The other issue of the illegal tobacco is the health risk – it is far beyond the health risk of legal cigarettes. This alone should drive engagement by those in authority.

With tobacco products accounting for up to 50% of sales in some news / convenience businesses I would have expected stronger engagement by retailers pressuring government for resources necessary to stop the illegal trade.

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Tobacco sales

Electronic cigarettes big in the UK

eciglondonThe presence of electronic cigarettes in retail in the UK is big, very big, compared to Australia. There are specialist retailers like the VIP outlet in the photo as well as placement of e-digs in existing retailers. Plus there is plenty being spent on outdoor advertising and sport sponsorships – amid controversy. Tighter restrictions on electronic cigarettes in Australia currently reduce the value of this level of investment. What has surprised me the most in the UK is the stand alone e-cog retail businesses. I wonder if that is more about education as this stage of the product’s life.

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Tobacco sales

4 Corners on tobacco and e-cigarettes

If you’re in front of TV tonight check out the ABC’s 4 Corners two-part British documentary on tobacco. It also touches on e-cigarettes. If you miss it, catch it on iView. It’s a fascinating insight into a product category that is still important to plenty of newsagency businesses, albeit a declining number.

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Tobacco sales

Shame on Philip Morris

cigsI am appalled by the advertising I saw being used by Philip Morris in the Philippines earlier this week promoting Marlboro cigarettes.

DON’T BE A MAYBE BE> Marlboro reads to me like a pushy message, a demand almost. Like if you don’t smoke Marlboro you will be a maybe and who wants to be a maybe? Not Filipinos who fight to break of subsistence living and dream of being more than a maybe.

This ad is a taunt that I think is designed to play into the unique psyche of Filipinos.

This type of advertising for products that cause cancer and many other health problems is appalling. Smoke these things and maybe you’ll get cancer. Hmm, I don’t think that’s what the MAYBE in the ad means though.

Shame on Philip Morris.

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Ethics

Newsagents need to be wary on e-cigarettes

E-cigraettes are being regularly pitched to newsagents so I thought I check in with the current situation regarding the regulation and sale of the products. The sale of nicotine containing e-cigarettes is banned in Australia which is kind of odd since nicotine contained cigarettes are still legal.

While the sale of all e-cigarettes, including non-nicotine containing product, is banned in Western Australia, it’s not the case elsewhere from what I can see.

This is a category of product to approach with caution given that it’s possible you might not know what you are stocking. I was approached yesterday by a start up importer and they were not sure about the nicotine content of their product. Ignorance is no defence.

Quit South Australia has published a useful fact sheet. The Therapeutic Goods Administration of the federal government also has useful information available online. The Conversation last month published a report worth reading on this topic.

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Ethics

If you sell e-cigarettes?

Newsagents and other retailers selling e-cigarettes will want to listen to The Law Report on ABC radio National today at 5:30PM as that’s the topic this week. The promo indicates that the show will cover the recent court case in Western Australia as well as look at the legalist of selling e-cigarettes elsewhere in Australia. After the show is aired you can listen online via the program website.

UPDATE: click here to hear the program.

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Newsagency management

Electronic cigarettes to be outlawed

WA Today reports that tobacco laws in NSW could be amended to outlaw electronic cigarettes following a legal test case in WA.

It has always been illegal to sell e-cigarette liquids that contain nicotine under Australian law but in a big development last week, the Supreme Court of Western Australia effectively banned e-cigarettes outright in the state, prosecuting a company, called HeavenlyVapours, which had been selling the dispensers and nicotine-free ”e-juice” through a website.

This is a significant development of which retailers of electronic cigarettes ought to be aware.

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Tobacco sales

Electronic cigarette outpost

ecigoutpThis is one of many outposts selling electronic cigarettes that I have seen in shopping malls this trips. While these products are in drug stores and c-stores where you;d expect, it’s the outpost mall situations that is surprising. Based on the number it must be working.

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Tobacco sales

Electronic cigarettes everywhere in the US

ecigsnycIt seems each time I come to the US the reach of electronic cigarettes has extended – faster than in Australia. In New York, in the three months since I was here there are more signs and billboards promoting them.

This photo shows the side of a news stand on Broadway in Midtown and where in the past regular cigarettes would have been advertised in the poster window you now have ads for two brands of electronic cigarettes.

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Tobacco sales
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