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marketing

The commercial marketing campaign pitched as an olympic fundraiser – for which newsagents are the fundraiser

Screen Shot 2016-06-28 at 7.37.32 PMNewsagents will earn 10c for each official Olympic scarf sold on redemption of a coupon from a participating News Corp newspaper. That is 5% gross profit from a $2 purchase price. 10c to store the stock, collect the coupon, reconcile coupons, process sales and return unsold stock.

News Corp will argue this is a fund raiser for the olympic team. I disagree. This is a Swisse marketing campaign designed to get punters to pay money to newsagents to hand to News Corp to hand to Swisse for them to make a donation, maybe a tax deductible donation? Read this from the News Corp. communication to newsagents:

Swisse are an official Australian Olympic sponsor and as part of that sponsorship they raise money that goes directly towards supporting our Olympians. Newsagent commission and GST will be deducted from the $2 price point and any remaining profit will be returned to Swisse to donate directly to Australian athletes.

Swisse is not directly raising money here. Newsagents are. We collect the money from the punters.

But lets look at the mechanism for the fundraising. It is a scarf with the Swisse brand. We are selling a marketing product for them, they are the key beneficiary. We have to police it too by collecting coupons, to ensure News Corp. gets its newspaper sales. News Corp. is a key beneficiary of the campaign. Not so much newsagents as people wanting a scarf can get their newspaper from anywhere.

So, while Swisse gets its brand further out there and News Corp sells its papers newsagents get nothing from this campaign. This is why I say we are the ones doing the real fundraising.

News Corp. owes newsagents an explanation about their commercial terms with Swisse. Newsagents need to be told how much News Corp is charging Swisse so we can better understand the request that we do our bit for 5%. Without this, it is open to speculation that small business newsagents are being exploited by News Corp. and Swisse, that our contribution is greater than either News Corp and Swisse in terms of the value being delivered to the olympic team.

It is unfair to couch this as a fund raising campaign. Swisse and News Corp are in this to make money for themselves. It seems to be that newsagents are the ones making the real donation here yet News Corp and Swisse have set the campaign so they get all the glory and the knock-on commercial benefits.

I like the idea of the scarf and that it is a fundraiser. I just wish the terms on which our small business channel is engaged with the opportunity were more transparent and fair.

18 likes
Ethics

Sunday newsagency marketing tip: leverage $150K in prizes

IMG_0687The best newsagency marketing campaign on right now is the Pacific Magazines newsagency channel exclusive $150,000 competition. If you are not actively promoting this in your business you are missing the opportunity. In-store, on social media, through flyers to shoppers in your area – this campaign is one to leverage as it separates your business from Coles and Woolworths. Pacific is promoting the competition widely – your engagement leverages this.

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marketing

Marketing newsXpress businesses in New Idea

IMG_0758 (2)Check out the full page ad promoting newsXpress newsagency marketing group businesses in the latest issue of New Idea magazine.

This print campaign coincides with a national social media campaign, in-store campaign and an e-commerce campaign – all combining to drive ne traffic in-store.

The campaign leverages a highly sought-after brand with a demo appeal ideal for newsagents wanting to grow traffic.

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marketing

Sunday newsagency marketing tip: check how your marketing group is promoting your business

Screen Shot 2016-06-19 at 8.07.31 AMStaying on top of advertising and marketing an be a challenge for any small business retailer in this media diverse world. It takes time and money. More important, it takes skill – to promote the right products in the right way to attract shoppers for the business in-store and online. Experts say between 70% and 80% of purchases have an online component.

Marketing is what newsagents usually expect from a marketing group, especially marketing that leverages movie franchises and major brands on behalf of member stores.

Through my work with newsXpress I know a bit about how markets on behalf of its members nationally and regionally on a range of social media platforms and in mainstream media.

A good example of leveraging a movie franchise has been on show this weekend with its promotion of Finding Dory products for the movie that was released a few days ago in the cinemas. In the first 17 hours of the Facebook post by newsXpress more than 1,246 people had entered the competition and more than 232 had shared the post. More important than these two stats is the 1,543 clicks on the post with many of these using the find a store facility through the newsXpress website to find their local newsXpress.

Engaged newsagency marketing groups can do the heavy lifting for local newsagency businesses. Newsagents in a group ought to expect the marketing activity of the group they are in to raise awareness and drive traffic.

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marketing

Finding Dory … in the newsagency

I am thrilled with the front of the newsagency as created by a talented manager at Knox – ready for the opening weekend interest around Finding Dory that opened at theatres Thursday night. How is this for a front of store pitch in a newsagency.

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marketing

Collectible bear event in Melbourne

CollectableBearEventSouthlandWe are hosting a special collectible bear event in Melbourne later today at my newsXpress Southland store from 2pm onwards, at Westfield Southland.

This is a premium collector event that includes several activities through afternoon and evening. We have an expert who will share how bears are designed and made, another with wonderful knowledge on the exclude hand made in UK Willow range and bear collectors keen to share their passion.

To keep participants refreshed we have arranged cake and coffee from the Fergusson Plarre located opposite us.

We have promoted the event as a Facebook event, using social media to attract new shoppers.

While we are targeting collectors, we are also seeking to attract those who do not currently collect buy may collect. Oh, and by collectors, we mean any premium plush collector – of bears, dragons and other characters, people who are happy to spend anything from $100 to $750 on a purchase.

A core goal of this event is to find new shoppers people who would not usually shop with us and who may not shop in a newsagency. The event and the marketing of it play against assumptions, they challenge what people expect and through this have them look at us differently.

I think this is something we need to do in our businesses – we need to range product, host events and market the business ignoring what people expect from our type of business. We need to not allow our shingle or shopper expectations for our type of business restrict shoppers we can attract or what we can achieve.

We will know by tonight how the event has gone. Success will be measured by revenue, new customer contact and feedback from those with whom we have connected through the marketing, and this has been happening through the last two weeks. In fact, the learnings already have been terrific.

FYI here is the text of our social media marketing yesterday. I share it to show the style we are going for:

We are very excited to be bringing the beautiful range of hand made in the UK Willow Bears to Westfield Southland (in Melbourne) tomorrow from 2pm for a very special showing. If you love beautiful bears you will not want to miss this event at newsXpress Southland. There will be cake. www.willowbears.com.au

If you happen to stop by and check out the event, be sure to introduce yourself.

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marketing

Sunday newsagency marketing tip: stop marketing what everyone else is marketing

I continues to be surprised at how much time newsagents spend marketing lottery games, newspapers and the top selling magazine titles on social media and other marketing platforms for their businesses.

This marketing is not differentiating for your business.

The only time I see value in promoting a lottery game, scratch ticket, a newspaper or top-selling magazine is when the context of the marketing message is unique to your business. That uniqueness could be convenience of the shop, the hours or some other genuinely unique factor.

Unless there is a unique factor to offer context, the marketing of the lottery game, newspaper or magazine is not useful to your business.

For every social media post or every ad, you have to ask: what does this say about us?

Some of our national suppliers have been good at training us to promote their brands in a way that is not unique to us. That has to change with their products now widely available on many different retail businesses.

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marketing

Promoting the Pacific Magazines $150,000 giveaway

13383396_1016014221839286_1184919593_oHere is one of the ways we are promoting the Pacific Magazines $150,000 giveaway in-store. This tactical placement in the front part of the store is vital as is promotion at the counter and in with magazines in their usual promotion.

Pacific runs promotions such as this as they work in achieving sales growth. This is why I encourage newsagents to engage.

This is a newsagency channel exclusive promotion. It is an excellent opportunity if you compete with supermarkets.

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magazines

Sunday newsagency marketing tip: promote your value proposition

IMG_0219Newsagencies are regarded by shoppers as being expensive. One ay to challenge perception is with a compelling offer promoted on the lease line, to passers-by. For this to work, the compelling offer needs to be communicated in a simple and effective way and in a style that speaks to the target shopper.

Here is what we are doing on the lease line with the Hallmark BUY 3 FOR $10 card offer. It is the type of stand you might expect to see in a Typo or kikki.K yet here it is in front of a newsagency, promoting cards on the lease line, attracting card shoppers who might otherwise have walked on by.

This stand also speaks to the importance of reaching outside our businesses to attract new traffic. In a shopping centre we do this on the lease line, facing into a mall. In a high street situation is done in the front window or on social media.

Products like the 3 FOR $10 cards help us do that, they help us combat perception on price.

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Greeting Cards

Nextra and newsXpress support Red Nose Day

IMG_0140The Nextra and newsXpress marketing groups are carrying the flag for Red Nose Day within the newsagency channel.

In my own business I am also promoting engagement with Red Nose Day online on social media. This is receiving support from red Nose day ambassadors, extending the reach of the link between the brand of my shop and the Red Nose Day brand.

Red Nose Day is an excellent cause.

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marketing

Sunday newsagency marketing tip: connect with platforms that promote you

Some smart and engaged local newspapers and magazines actively support their display advertisers with a promise to share Facebook posts and re-tweet tweets.

What this means is you run an ad and beyond the ad itself, what you post on social media can reach a wider audience as they promote you.

In one situation recently a newsagent reached 500 people on their business Facebook page and the share by an engaged local publisher helped them reach another 6,000. That single share brought in excellent new traffic business.

Sometimes, the value of an ad spend comes not from the ad itself.

9 likes
marketing

The importance of the new driver opportunity for newsagents

IMG_9978I am confident a survey in Australia asking people where they would purchase learner driver handbooks and L and P plates of different types would show newsagencies as one of the top destination stores, if not the absolute top. We can better own this opportunity.

I know in my newsagency most purchases of these items are destination purchases. They are a good traffic driver for us.

Thinking about this on the weekend, as a result of serving a customer, I realised we (I) do not do enough to leverage the opportunity. While we have a good range of product, in a stable location, well displayed and easily shopped, we are not promoting the opportunity outside the location or outside the newsagency.

While we could rest on our laurels and maintain good sales by doing what we do today, I wonder if there is an opportunity to increase sales of what is a staple category for every newsagency by promoting the opportunity outside the business and promoting it better inside the business through a front of store feature from time to time.

These are products people need and that, for the most part, have not been replaced by a digital alternative. They also allow us to connect our businesses to an interesting mix of people beyond what is obvious. For example, selling to new migrants presents a new opportunity. However, unless we seek they out they may not think of us.

My own plan is to run a front of store display to coincide with a promotion of gifts for new drivers, cards for new drivers as well as these instruction books and L plates and P plates. Linked with the display will be out of store promotion, on social media, connecting the learner driver and new driver opportunity in my local area with the newsagency.

I think this type of marketing, for products for which we think we are already well-known, is vital to our businesses, to shore up the community knowledge and connect with some who may not have us top of mind for these products.

Marketing like I am suggesting is inexpensive, under $10 – and well worth it even if it finds one or two new shoppers.

Whereas in the past we relied on traffic for a small number of mega categories in our businesses, today our future relies on leveraging many categories, each delivering small amounts of traffic. Promoting learner driver manuals and P and L plates is an important, if small, marketing activity for any newsagent.

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Management tip

Sunday newsagency marketing tip: the Turtles are back!

IMG_9926Are you making the most of the imminent return of the Teenage Mutant Ninja Turtles in a new movie? This photo shows the display at the counter of the newsagency. We have a range of TMNT products from several suppliers. The range is being promoted online to attract people who might not usually think of us for TMNT product.

I love the green trim used on the display, this connects with the key colour used in TMNT creative over the years.

If you are thinking this is not for you, TMNT has a broad appeal from those discovering it for the first time through the new movie to kids who started with the brand in in the 1980s through the first comic or the TV series. We are seeing people interested ranging from five (or younger) through to mid thirties.

This is my marketing tip today because some of the most successful marketing at the moment is through licences.

7 likes
marketing

Relaying the card department in the newsagency

Two weeks ago we completed a relay for cards in the newsagency. While the business is only two years old, the time was right. We had good data to guide decisions, space options and a plan for a fresh approach, for a newsagency, to displaying cards.

Here is the main card wall. Note we have another bay of cards on the right, down the aisle and ut of shot.

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We had trailed these fixtures in the card department with success. Customers love them as they make shopping easy. We call our cards by showing more of the full front of each card.

The big difference of the re-plan is we have removed the gift bays we had in the middle of sections of cards as they were not woking as well as we needed. We felt a more complete and free flowing card display would be better for us.

One important aspect about this move is – the fixtures are easy moved, easily changed. They clip in and clip out. That’s right, there is nothing purpose built. I will never install purpose built fixtures in a newsagency again. If a shoplifter proposes this, look elsewhere.

Another important aspect is we own the fixtures. I think it is essential newsagents own their own fixtures as this provides maximum in-store flexibility.

Here is what the customer sees at eye level.

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And as they look down standing in the same spot, here is what people see.

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And this is another section of the card department, off the wall and to the right. On the back of this is wrap. We are not sure about the location of wrap., That may require work.

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This shows the placement and how we are using cards as part of our traffic flow plans, feeding card traffic into the magazine department at the back of the shop.

Our overall thinking about cards in this shop is that we want to promote range such that every shopper feels they will be satisfied for whatever card giving need they have.

In addition to what we see in the photos, we also have cards displayed off location, in non traditional card fixtures (this is important) as well as five card spinners offering diversified ranges that speak to different needs. These spinners are moved around to combat store blindness of customers and our team members.

I urge newsagents to look at the card offer, to ensure it is fresh, easily shopped and obviously satisfying for any card giving occasion.

Our channel sells close to 35% of all cards sold in Australia. We need to grow this. We can do this by being professional in our approach and by helping people buy more cards than they intend.

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Greeting Cards

Officeworks evolving and posing increased challenges to newsagents

I visited several Officeworks businesses in Melbourne and Sydney this week to assess changes in-store. I decided to do this following media reports of planned expansion.

In each store I found a layout that made sense and shopping easy, an excellent range of brand and generic products, a feeling of good value in the pricing, engaged staff on the shop floor keen to help and easy access to help through local training.

Most important of all was the personal pitch in-store. While the brand is national, the promotion of local people, in that business, who can help makes the pitch more personal and local.

Here is a pull up banner that greeted me at the Pitt Street Sydney store a couple of days ago:

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What is newsagents who are focussed on stationery did this, had a pull up banner of themselves or a team member, personalising the pitch of customer service out the front of the shop or near the entrance.

While this banner is more targeted at the technology customer, it could work equally with stationery as there are many options, many choices to make.

Sure, you would hop your customers would know you, but unless everyone in the town or region shops with you they do not know you, so promoting the people in the business is an important and regular activity.

Also at the entrance to the store is this sign:

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Plenty of newsagents I know offer free delivery for stationery, especially in regional locations. However, most do not promote this. Officeworks consistently promotes it.

Inside the store, in the stationery department, regularly they promote impulse purchase items outside their usual location. Like these Sellotape Sticky Dots:

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Using a simple clip-strip, they are making a more valuable pitch to shoppers in the aisle looking for calculators and pencils. I do this type of thing in my newsagency, leveraging destination shopper visits to greater value by promoting items one would not usually find in a destination aisle.

Their approach to pens is easy, too. This photo shows part of one side of a double-sided stand. Selecting is easy as is testing the pens.

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The simple Try me! message is terrific. In newsagencies we usually have a small pad stuck on a wall. At Officeworks they have long pads, on a small bench, and they invite trying. This simple move shows a more customer-focussed approach on their part.

Outside the shop, on the front window, is this sign that reinforces a key message: shopping with us is easy and can be done at any time.

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While I get that many newsagents love to hate Officeworks and that we all have our bad stories about Officeworks, that they are expanding ought to concern us as this shows they are winning with customers and that is all that matters.

Yes, their prices are higher than their marketing suggests. In my view, that ought not be your focus.

If your stationery sales are up year on year then maybe you don’t have as much to work about. However, if your stationery sales are flat or declining year on year, take an objective look at Officeworks. Some of what they are doing could work in your newsagency, even on a smaller scale.

There is plenty Officeworks is getting right. The purpose of this post is to encourage you to treat them seriously as a competitor, to learn from what they are doing and to encourage you to create a better stationery pitch in your business.

7 likes
Management tip

Are you leveraging Captain America in your newsagency?

IMG_9662 (1)Here is how we are leveraging the Captain America: Civil War movie release in the newsagency. Opening last Thursday in the cinemas, the movie blitzed the box office, delivering extraordinary numbers.

If you do not have Captain America product in your newsagency you are missing an opportunity.

In addition to the items in this centrepiece traffic-acttricting display, we have more products nearby.

I think it is essential we connect with these large movie franchises in-store, before the move opens and through the first few weeks … and then later, even years later, as people want to remember the movie.

If you do not connect, you miss the opportunity to demonstrate relevance, achieve excellent impulse purchases and, most important of all, to attract new shoppers to the business. We have been promoting Captain America: Civil War products outside the business and this has resulted in identifiable new traffic shopping with us.

While you could get into this opportunity now, it may be too late for the first major wave of opportunity. The time to order for any major movie franchise is six months or more out.  For the last Star Wars movie release, for example, we ordered close to a year out.

The other comment I would make about leveraging movie franchises, aside from the magazines, occasionally, greeting cards, it is non newsagency suppliers who have this licenced product.

4 likes
marketing

Sunday newsagency marketing tip: promote what is different about your business

While it is good to see newsagents using Facebook and other social media platforms to talk about and promote their businesses, too often the pitch is for product available everywhere, including outside the newsagency channel.

Marketing most noticed is that which stands out, is different to what everyone else with a similar business is doing, unless you want to stay in the chorus and not be noticed.

My marketing tip today: promote what is unique to your business.

3 likes
marketing

Newspower marketing to newsagents

Newspower sent out an email to newsagents today marketing their services:

News from the National Manager

We are very pleased to report an outstanding response to the Newspower Easter Colouring Competition this year with over 25,000 entries across Newspower stores.  What a fantastic opportunity for newsagencies to engage with families and schools in their community. This Easter tradition, sponsored by Staedtler, is just one of many seasonal promotions we support at Newspower, with individual members able to work with their local primary schools and local media.

Newspower continues to measure the value of membership.  We have drilled down to identify the costs to a newsagency business that can be reduced and avoided.

As an example of reduced costs, a member of Newspower gains significant savings, especially when it comes to design, printing and distribution of our seasonal marketing campaigns. Have you ever thought about what it costs in time and dollars to have posters and flyers/brochures designed, approved, printed and distributed every time?  An example of this is our Mothers’ Day campaign that features glorious pink, crimson and yellow gerberas in eye-catching visual merchandising material. Posters feature the bright visual of the flowers with additional cut out flowers in different sizes, which can be utilised to build brilliant in store displays highlighting all the gifts & cards for Mother’s Day. Our proven approach helps you, our member sell more products to more customers more often!

Newspower’s real point of difference for you, our member is the increased brochures/flyer program. We keep up with industry research to make sure you get the best ‘bang for your buck’ with design and content – and brochures, delivered to homes, are consistently amongst the most cost effective forms of reaching your customers.  The Australasian Catalogue Association reports that more Australians read a brochure every week than watch television or listen to commercial radio!

There are tremendous results from our Inkpower Program so far with some stores have more than doubled sales! For stores that have not carried ink before they are now positioned as an ink retailer – a destination for customers.

In 6 weeks since the brochure was distributed my ink sales have gone up 278% by units and 415% by dollar turnover.  I am selling more genuine cartridges than ever, and still doing well with compatibles. This is the best return I have had on any Newspower promo – long may it continue!                               David Brindley – Angle Vale Newspower

Wishing you all a very successful month and you and your family a lovely Mothers’ Day this year.

Helen Dowling
National Manager
Newspower Australia

4 likes
marketing

Pitching Mother’s Day in the newsagency

I love the way Mother’s Day is being pitched in my newsagency by the team. I saw the new display it last weekend for the first time. It is personal, heart-felt and warm, an absolute delight. I love that it speaks to a diverse group.

Here is a photo of the front of the Mother’s Day gift display. Note there are separate displays on the back and side.

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It is not until you get closer that you notice the mix of products promoted and the broad age range being served.

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And then, to the left side you see the personal messages, heartfelt messages from team members about their mums. Customers tear-up reading this.

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And here is the view from the back looking out into the shopping mall.

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And out the front of the business, on the lease line, we have Mother’s Day cards.

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While there are things one could pick apart from this display, as with every VM display, the pitch the team has created here is different to what you will see in many newsagencies. I am thrilled with it and proud that the team came up with the idea and executed it as they have done.

This is the type of display we need to see more of in newsagencies. Something different, personal and unexpected.

After I saw the display on the weekend I went and had a look at the display in the other newsagency in the centre, also the Wild store and several other card and gift shops. Ours is the most different. All the others are traditional – and I get that as there is comfort in tradition. But there is opportunity in change and that is what I love about what the team has created in my business.

Mother’s Day is a vitally important season for our channel. When most customers shopping for a card for a season such as this, newsagencies are top of mind. We maximise that opportunity with good displays, well stated and backing this with strong social media engagement. Plus, we have to do this in a way that is relevant to people engaging in this season from several generations.

12 likes
Greeting Cards

Sunday newsagency management and marketing tip: being average is not a future

Last week while in Caboolture, Queensland, on business I stopped in at Revolution Espresso Lounge for a coffee. I was guided there by the excellent Beahunter app, an app where coffee lovers rate and write abut coffee shops. With a rating of 9.2 I knew the coffee would be good as Beanhunter members are serious about their coffee.

On entering the business I was immediately taken to another place. This was not your usual coffee shop. It was retro in style, completely and done well. This told me a lot about the business, what it stood for.

Inside the business there are many indicators of deliberate management and marketing decisions – the decor (floor, ceiling, wall art, seats, tables) , floor layout, music, lighting, notices on the board and the service style.

This business is anchored, true to its pitch, true to its unique selling proposition. The coffee itself was serious, full of flavour, with an excellent body, perfect. This, too, was true to the mission of the business.

This is my combined marketing and management tips today – being true to your mission, true to what you stand for, true to what makes your business unique. What they are doing at Revolution Espresso Lounge in Caboolture Queensland is different, worth the drive and worth talking about to friends – and isn’t that what we want from our businesses, to have created something customers talk about, in a good way, to their friends.

Let’s take a look inside the business. In the door and sitting down, in a comfy retro lounge chair, opposite the counter, this is what you see. See what I mean about anchoring the business in what they stand for? Look at the notices on the board, the cool retro trolley on the side of the counter.

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At the counter, in front of the espresso magazine, is a table setup with a Scrabble game. This is another cue as to what the business stands for, another way to remember the business and another way to engage with the business. These are all important factors in making this coffee shop different to the many other coffee shops around. And it has to be different as it stands alone, away from the main shops of Caboolture. You have to seek it out.

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Here is the Beanhunter page for the business that led me there. The reviews accessible from this page are excellent. Of course, as Beanhunter fan and looking out for my fellow caffeine friends I have added my review and a photo.

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There is no future in being average because average is missed and forgotten. Average is going nowhere. People don’t talk about average businesses with passion. Next time you are near Caboolture in Queensland, check out Revolution Espresso Lounge for yourself and I think you will see what I mean.

11 likes
Management tip

Sunday newsagency management tip: be professional in your front of store pitch

IMG_7598Take a look at the front of your retail business, looking at it as if you are customer approaching the shop or walking past.

What do you see? What is the key message pitched to attract people to the business and to step in through the front door?

If this your best pitch? Are you being competitive? If your voice clear?

Getting the front of your shop is one of the most important marketing investments you can make in your business.

The photo is from the front of a newsagency I visited recently. While I am sure the owners think the message they are pitching is relevant and professional, it is not. This business could look more appealing with a clearer message, a differentiating message.

The terms SALE and BARGAIN BOOKS mean little today. They are non specific. There is no urgent call to action, no indication of value.

The product mix, type of display and signage do nothing tomato this business stand out. A small investment in time and product display could have the samara similar products displayed more effectively and with grater commercial success.

My management (and marketing) tip today: get the front of your store right. Make it look appealing, with a clear message that differentiates your business.  Oh, and change it weekly.

13 likes
Management tip

Sunday newsagency marketing tip: magazine placement as in-store marketing

IMG_8983We made a crazy change to magazine placement in the newsagency on Friday last week –  placing entertainment / film magazines between car magazines and motorcycle magazines.

The photo shows the result of the move. Click on it for a bigger version.

I call this a crazy move as it is against what is usual or reasonable or expected for magazine placement in a newsagency.

I made the move to interrupt / disrupt as I know this increases the opportunity for products to be noticed. My goal is that all magazines in the display are noticed more as a result of the changed. An increase in noticing a product is the first step to increasing sales.

With magazine sales falling, anything goes in terms of placement. Now is not the time to do what is usual as that will only facilitate usual, declining, results.

8 likes
magazines

State based marketing collateral for a national campaign

IMG_8799 (1)The different collateral being used by News Corp around the country for the coin promotion is interesting. The photo is from a newsagency in South Australia. I like this free standing unit. It would work well in a shopping centre. The challenge for this display unit, however, is the cost of the floor space for what is a low margin campaign.

The return on investment aside, the different approach to campaign management, marketing and in the papers is fascinating. It speaks of the differences between the various outposts of News. The state based silos remain strong.

5 likes
marketing
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