Digital revenue surges for Tabcorp in annual results while retail revenue falls
Click here to access the full year results – investor presentation from Tabcorp. Overall, Tabcorp shareholders will, I suspect, be happy with the results as they contain plenty of good news.
Of interest to lottery retailers will be the growth in digital (online) from 23.5% in FY2018/19 to 28% in FY2019/20. It hit 20.9% of revenue in the fourth quarter of the financial year.
Growth in revenue overall for Lotteries and Keno was 1.8%. Growth in digital was up 19% on the previous year. I guess that puts a different light on their reasoning for the 4% decline in retail revenue noted in the report. While retail closures would have impacted, I’d be surprised if closures accounted for a major portion of the decline given that newsagencies were not required to close.
This annual report is not good news for lottery retailers. The transition of lottery customers to online continues. While Tabcorp will point to the omnichannel commission arrangements, they do not deliver sufficiently for the additional work required.
My advice to lottery retailers is – work on your business to attract non-lottery shoppers to purchase good margin products that you carefully select and that can play as a basis to attract return business from those shoppers. This is upside you can create.
While the lottery traffic and revenue are appealing, Tabcorp must put the needs of its shareholders ahead of everyone else.