Reject Shop empty card pockets
Both Reject Shop outlets I have visited recently have had a significant number of empty pockets in their everyday section. Christmas was well stocked.
I am surprised at these everyday empty pockets in that this is the bread and butter of greeting cards. It made me wonder if supply chain issues were impacting them.
It’s not a concern, more an observation. I’m sure newsagents nearby would be happy for empty card pockets at a Reject Shop.
Seeing these empty pockets was a reminder about the importance of being on top of card orders. A few empty pockets near each other can send shoppers elsewhere for cards.
Customers are loving the free Christmas cards
We are a few weeks into the free Christmas card promotion and customers are loving them. While they love the gift of the card, is is the intent of each card that catches their hearts.
This second card has also been bought by customers who want to pass it onto friends for them to use on Christmas Day.
In creating these opportunities, I wanted to provide retailers with something they could give that could nurture a feeling or joyfulness in what can be a stressful and busy time of the year.
Often, people are not aware of the gift opportunity when at the counter. The reactions have been wonderful.
Historically in our channel, we have offered hamper prizes or the opportunity for a cash price is customers buy this or that, or spend a certain amount. This promotion is accessible to everyone. It is modest, and personal.
I am grateful to have this to differentiate from the other card shops nearby.
Our suburban newsagency sold $9,000 in boxed Christmas cards in November, and 80% of that was online
Our small suburban newsXpress business in Mount Waverley sold $9,000 worth of charity boxed Christmas cards over the 30 days of November 2022.
80% of the boxed Christmas card sales were to online shoppers.
Online purchases of boxed Christmas cards have taken off for us this year, after already terrific sales in 2021 and 2020.
We are not doing anything special. Any retailer of boxed Christmas cards could do this from any location.
But having said that, we do carry a broad range, describe the cards so they are found through Google searches and we regularly pitch on social media, leading with the charities the cards support.
There are some in our channel who say that online is a small part of newsagency businesses and that most newsagents ts are not even doing online. I think these types of comments are ignorant and designed to discourage newsagents engaging in online.
Again, what we are doing in this newsagency in suburban Mount Waverley any newsagent, any retailer, could do.
The thing is, what this business is doing with charity boxed Christmas cards is only part of the online story. This business has already passed $300,000 in online sales this year. No, that is not a typo, $300,000 … of good margin sales.
The detail of what we are doing is part of the DNA of newsXpress, in the advice it provides for store specific websites – about range, margin opportunities, product descriptions, online marketing, and plenty more. What we are doing in this business we are also doing in another business, for a different category of products, with similar success.
Online retail is strong, but competitive, high-value, but challenging. It is an opportunity to play outside the constraints of the shingle, an opportunity to leverage space and labour to improve the return on these business costs.
To be clear, a newsagent selling online does not have to restrict what they sell to what is sold in a newsagency. We are in some of our businesses, but not in others.
Once you have established yourself online, thanks to excellent insights data and captured customer data it is easy to grow at a faster rate than in a physical store.
I get that plenty of newsagents will read this and think they cannot achieve the same. You will never know if you stand still.
There remain many online opportunities that newsagents can leverage to drive the value of their businesses and to improve the efficiency in their use off labour, space and more in their businesses.
Important footnote: The value of the online boxed Christmas cards purchases goes beyond the cared themselves. These shoppers do put other things in the basket – not all but plenty, making their shopping with us even more valuable.
Second footnote: This is a business without lotteries and without magazines FYI. I mention that to reinforce-orce that we do not have two key and newsagency-traditional traffic drivers in the business.
How newsXpress is helping newsagents increase card sales
newsXpress has launched a integrated in-store and online cam pain to encourage uplift in card sales in its member newsagency businesses.
At the heart of the campaign is 2 cards designed and printed on quality stock in Melbourne, cards with captions that are not common in the Christmas card mix.
I am not aware of any similar campaign ever and am proud to be part of a team bringing this to life for local small business newsagents.
Here’s a video I shot Sunday explaining the campaign.
Here is some of the kit of digital assets provided to newsXpress members to support this campaign.
This campaign is 100% free for newsXpress members. It’s set to drive terrific commercial and social value.
I am the managing director of newsXpress. While this may look like a sales pitch for the marketing group, it is also a call to action to everyone involved with cards in newsagencies to actively engage in increasing card sales. Putting cards in a pocket is not enough.
Helping people understand the value of a greeting card beyond that moment they receive it, open it and read it is key to what we are trying here. Showing people reasons to give cards beyond the traditional is a factor. Using the card as a means for creating a keepsake for years to come is also key.
The more all of us in card retail engage with these and other ways to broaden the value proposition of cards the more we can expect to sell. It is vital we do this.
Our competitors in the card space, major retailers, are only interested in moving stock. Marketing to them is most likely to be price (discount) related. I don’t see any of them engaged with any ac giving to broaden the appeal of cards, to get people buying more than usual.
This campaign is designed to offer newsXpress stores an exclusive value with a category engaging opportunity at its core.
I appreciate there may be some who make fun of or criticise this campaign. If you hear that, please ask what they are doing to grow card sales, to grow engagement with the card category, to pitch cards in a way that nurtures engagement beyond the first opening of a card.
This campaign has only been live a few days and already the feedback has been terrific.
A card could be the best gift for a teacher
Teachers I know joke about the gifts they receive. There’s the cupboard of mugs that say Best Teacher, the apple themed dust collectors and plenty more. Many of the teacher-specific gifts pitched by suppliers are not gifts teachers like.
Teachers I talk to tell me the gift they love above everything else is the card with a note of appreciation and maybe some words about the difference they have made in a young life. One teacher told me this week they keep all the cards they receive and it’s something they love to do – looking back on the cards received over the years.
This is one of the reasons we pitch teacher cards early and consistently. We encourage our customers to share wonderful words teachers will cherish into the future.
You’re unlikely to find teacher cards in supermarket ranges of Christmas cards. It’s a caption of difference for us, something worth pitching.
If we want to grow card sales, shining a light on captions of difference matters.
Strong early Christmas card sales
On the back of early strong boxed Christmas card sales, I am seeing strong early single card sales, and by strong, I mean up on last year and up on pre-Covid 2019.
While the sample dataset is small and confined to capital city situations, it is enough to say that there are shoppers out there buying Christmas cards already.
I mention it this morning to remind newsagents that if you have the stock, put it out now if you can make the room.
Here is what we have done in one of my shops. It’s an integrated display representing two brands, with space allocated 50/50, and delivering a wonderfully diverse range of captions.
Now, of course, the success of Christmas can only be reported once the season is done and we have data for a better sample size – 120 or more stores in a diverse mix of situations. But right now, I’m happy with what I am seeing.
What’s interesting is that we are out early. The supermarkets, post offices and even card shops nearby don’t have Christmas out.
Is it too early to put Christmas cards out in the newsagency?
The answer, based on evidence, is no.
Through one of my shops we have offered boxed Christmas cards in-store and online all through the year. Online sales have ticked along while in-store has been slow. Then, in July, online sales increased further, and at the start of this month, sales spiked further again.
The online sales indicate that planners are thinking of and buying for Christmas from the start of July. We have seen enough early sales to encourage us to continue with the year-round approach, and to know some possible trends for this year.
I post the question Is it too early to put Christmas cards out in the newsagency? today because some newsagent colleagues tell me they will hold off putting out Christmas until the start of November. In my experience, that would cause the business to miss revenue there for the taking.
Supermarkets vs. newsagents for Father’s Day cards
Of course I am going to say local Aussie newsagents offer the best range of Father’s Day cards, I own newsagency businesses and have been part of this ever-evolving local retail channel for many years.
I am biased.
But I’ll try and look at it objectively.
Here’s the Father’s Day card range in one of my shops.
It’s broad in terms of designs and in terms of captions covered, and there is the biggest difference compared to supermarkets – the captions covered.
I get that card companies like to have supermarkets in their channel mix – but not all card companies do. Supermarkets play a role in supporting engagement by Aussies with greeting cards. But card lovers, those folks who want range and who love good cards, they’ll shop at their local newsagency because there they will see range, get personal service, have choice and, most likely, have access to a loyalty offer that is actually valuable for them.
I have been to 8 local Coles and Woolworths supermarkets over the last few days and each had two stands from the one company – one major had one brand and the other major had another brand. Their caption range was limited. The stand looked messy. I suspect it is only tidied when the paid merchandise diner visits weekly or, maybe, twice a week.
In local newsagencies the cards are tidied daily, with the stands kept shopper friendly. So, as well as range, there is the shopper experience. This is where local newsagencies tend to excel. Here’s the display in one of my other newsagencies:
Yes, supermarkets offer volume, but they do not offer the personal engagement that is key to sustained success with greeting cards.
It’s our job as newsagents to get it right with cards because sales continue to e good, growing for plenty of us, and the margin is excellent. It is our job to keen the displays tidy, organised, to work with suppliers on range, to ensure we have a broad range of captions, to ensure that we are pitching cards in multiple locations in the shop – to engage with the impulse as well as destination shopper.
The Father’s Day season brings in more traffic ,which is good. Our job is to provide an experience that encourages them back before the next major season. We can do this, supermarkets tend to not.
I am approaching the rest of 2022 as a card growth opportunity. We have a number of changes afoot in one of my shops, including leveraging an opportunity I’ve not seen done in a newsagency before. If it works, I’ll be thrilled. If it does not work, hopefully I will learn something from it. At the core of what we are doing is a desire to expand the range of card shoppers we attract, and that starts with building the ball park, like in Field of Dreams. yes, I really do believe in if you build it, they will come.
Okay, it’s cliche and twee, but embedded in the phrase is a goal and hope and they are motivators for and local small business retailer. Having a goal is key.
More soon …
Early start to charity boxed Christmas card sales
We decided to kick off access to charity boxed Christmas cards early this year at our online store, and sales have been good.
Some customers purchase only cards while others buy ornaments and other items and add a box or two of cards into their purchase. The basket data is fascinating as we try and figure out the initial shopping intent.
Looking back over the charity boxed Christmas cards sales this year already and for Christmas season last year, not one of the purchases was from a customer local to us. There were several businesses that bought big, which was terrific. In fact, I think this business opportunity is something newsagents could leverage.
We have had this range of charity boxed Christmas cards in the shop through the year and while they have sold okay, it’s online where there is more interest. I guess that is because online makes it easier for us to reach those early seasonal planners.
The other point that is interesting is that shoppers love that most of our charity boxed Christmas cards are Australian designed and made.
What we are doing with this website any newsagent or other retailer could do. For us, our approach is to grow the percentage of revenue the business earns from online versus in-store. Currently, for this shop, it sits at around 40% of revenue, which is at the high end for similar local Aussie retailers. It’s tough and relentless work keeping the data on the site up to date, answering customer queries and fulfilling – but the right processes can help streamline all of this. It pays off when you get good sales and repeat business.
In fact, repeat business is key for this type of seasonally-focussed business.
We are five years in and still growing, which we appreciate.
Anyway, back to my point – people are shopping early for charity boxed Christmas cards so if you have stock in the back room, consider getting it out and pitching it on social media and elsewhere. Being in front of an opportunity and winning business is better for you than someone else getting that revenue.
Footnote: the shop managing fulfilment of these purchases is not the same shop I mentioned in my previous post.
You’ll find the best range of Father’s Day cards in your local newsagency
This is the range of Father’s Day cards in my newsagency on Glenferrie Road Malvern.
We have cards from two suppliers covering a broad range of captions, and this matters for Father’s Day … caption range. We also have money wallets, a card with a premium gift and a very cool card that is a bit of a DIY opportunity for dad.
I like the breadth and depth of range. It makes the shop the destination for Father’s Day cards on Glenferrie Road, which is positioning we sought.
Cards sales in this business are up 25%, in a marketplace that is, overall, flat. Cards are important to us in terms of GP contribution, and we manage them with that in mind.
Anyway, back to Father’s Day. We’re making noise on the shop floor and outside the shop about it because we see it as a good traffic driver. early indications are encouraging.
Looking outside this shop at other newsagencies, for sure, the local newsagency is the best place to find the best Father’s Day cards this year … since the same cards are not everywhere.
Footnote: yes, I know the Father’s Day cards in the photo are blocking the gift packaging. It’s a temporary situation until next week when we can better situate the Father’s Day cards.
Blending cards for a cohesive Father’s Day pitch
While some suppliers prefer you to keep their greeting cards on their seasonal stands, we have found it more successful to blend products so all cards for each caption are places together.
This means, for example, someone buying for Grandpa, will find all options together, rather than having to browse across two stands.
Here is what we have done for one of our shops:
While we do have stands from 2 companies, the cards themselves are blended. Some Henderson product is on the Hallmark stands and some Hallmark product is on the Henderson stands. Our experience doing this tells us it will result in better sales, for us and our suppliers … and this is what matters.
We are grateful to have had Father’s day out early. People are buying cards now, and gifts.
Our Father’s Day card pitch is on the lease line, to draw attention of shoppers walking past, to or from the car park.
The supplier offer of cash in return for a long term agreement may not be good for your business
I was talking to a newsagent yesterday about their card situation. Their card sales are down 11.5% in 2022 so far compared to 2019 (pre Covid). They have seen me talk of double digit growth in newsagencies over the same period and wanted some advice.
They are half way through a contract with their card company. Because of the up-front money they received from the card company, it was called an advance on the projected rebate, they are locked in.
The problem for them is that the cards are not doing as well as projected in their newsagency. This means they are falling behind, which means the contract will likely need to be extended, unless they pay back the advance plus some costs associated with it.
They took the cash up front offer from the card company because they wanted extra working capital. It was pitched to them as an interest free loan and while it does not have a traditional interest component, the card performance has a cost that is, l in my opinion, higher than interest.
The cards this newsagency needs are card that perform well. That is not what they have, and they are locked in, which is distressing for them. Looking at their data at a pocket level, more than half the pockets are seriously under performing.
Newsagents beware.
The offer of cash up front for a long term contract may not be in your best interests, no matter how much you want / need that cash.
Of course there are some on the card supplier side who will talk the opportunity up and pitch it as a partnership designed to help you. What they want, the only thing they want, is a rooftop locked in. It’s what they sell you that matters and while they do want you to sell cards, having you locked in is even more important. Shock, horror: their interests are likely not aligned with yours.
There are many factors that determine card performance in a newsagency. Range is one. Newsagent engagement is another. Out of store marketing is another. Data based decisions is another. These decisions and engagements are best done on the basis of business and not because of a financial handcuff.
Back in 1996 when I bought my first newsagency I did accept card company money I return for a card supply agreement. Today, no matter the circumstances, I’d not agree to such an arrangement as I cannot see any benefit for the business.
The newsagent I spoke with on the weekend does have some avenues they can explore if they can prove that the agreement provided by the card company is holding their business back. Making their case in a small business claims forum would rely on their card sales data and them being able to show that it is worse than newsagents in similar socio-economic situation with cards from another supplier. If they were able to make that case, the agreement could be re-cast by the member hearing such a case, to make them more equitable for the newsagent. However, I suspect that the card company may agree to a resolution through mediation as they would not want the matter publicly aired.
Promoting cards outside the newsagency
If a newsagency business contacts me with concerns about card performance, the first thing I look is out of store marketing of cards. Usually, there is none, which is surprising given the margin for cards and that social media promotion of the category is proven time and again to work.
Here’s a simple video I made for my own shops. It’s one piece ion a collection of greeting card marketing collateral made in the last week. the total time investment in making the video is less than 5 minutes.
It’s not a Hollywood blockbuster, but it does the job.
Time running out on lower cost card postage overseas
While newsagents with LPOs will know about this, it could be news to others:
On Tuesday, 31 May to 31 July 2022, a promotion will commence at all Post Offices nationally of an International Greeting Card postage rate of $3.00, this will apply to greetings cards and post cards.
The purpose of the promotion is to address feedback from Post Office teams and customers regarding lightweight envelopes and greeting cards sent internationally being charged as a large letter, which is a significantly higher rate than the small letter rate.
To be eligible for the International Greeting Card postage rate of $3.00, the envelope must,
· Be no heavier than a maximum 50gm
· Be no thicker than a maximum of 5mm
· Be no larger than 260mm x 360mm
· Have contents that are card(s) only. Note, multiple cards can be included however the maximum weight, thickness and size restrictions must not be exceeded.
· Be endorsed with Card Only or similar on the envelope by the sender.Please note,
· If one of the above conditions is exceeded, the large letter rate will apply.
· If the card(s) is not heavier than 50gms, small letter rate should apply for Zone 1 ($2.50) and Zone 2 ($2.70) customers.Postage can be provided by using international stamps or by generating a label via Postage Assessment and the International greeting card should be streamed as a standard letter.
This is a good message to promote.
newsXpress launches national Thank You card give away to encourage Aussies to share appreciation
Today, newsXpress launches Thank You card giveaway promotion through participating newsXpress stores. This is a newsXpress exclusive promotion.
Offered at no cost to newsXpress members and funded 100% by newsXpress and not suppliers, this promotion is designed to help Australians appreciate others.
The pitch is simple: buy any 2 cards in a single transaction, and you get a Melbourne-made, Melbourne-designed, Thank You card (valued at $6.99) for free. There is no card purchase brand requirement.
newsXpress members have been provided with the free cards, envelopes and double sided A2 posters for promotion, as well as access to digital assets.
The campaign was soft-launched a few weeks ago in my own stores to test shopper reaction and see if there were any kinks. It has gone amazingly well, driving growth in card sales, generating excellent word of mouth.
Customers who know about the promotion are keen to get their free card while those who do not know love receiving the free card.
In creating the promotion, my goal was to shine a light on a vital product category while providing customers with a way of appreciating others. We know that people keep cards they receive, meaning the free cards given by our customers will be keepsakes warming hearts for years to come. This is a good news promotion, a heartwarming promotion, something all involved can feel proud of.
I figured that by mid 2022 we’d all have people to appreciate, people we could say thank you to. The free card is a no-cost prompt to spread the appreciation, to help do good in the world.
The campaign actually started when I was looking to create a mid 2022, valley fo retail death (you know, between Mother’s Day and Father’s Day) promotion to drive shopper traffic and engagement. That was more than 6 months ago. Yes, this campaign has been a while in the making.
Here is the card design. The finished card includes beautiful and quality gold foil and embossing treatments, reflecting the $6.99 price tag on the card. Having the price printed on the card was a key piece as it denotes value.
I am proud that newsXpress has been able to bring this promotion to life for its members, to do so without cost, without supplier obligation and in support of one of the most valuable product categories a newsagency offers.
I am not aware of any similar promotion in our channel in the past. Sure there have been card giveaways but they were supplier specific and requiring more cards purchased. I wanted to ensure there were minimal barriers with this promotion. This is one reason I did not ask any suppliers for funding, even though I am sure they would have offered financial support.
The 2 card purchase requirement was set based on basket data. Less than half card purchases have 2 cards in them. Subtly, the promotion seeks to raise that number.
The Thank You card caption is one of the best performing in Australia. Thank You cards play a vital role in appreciating others and reminding them of that appreciation years down the track when they look at the cards they have received.
In local small business retail it can be challenging to differentiate ourselves, to be noticed. Too often I think we imitate big business strategies and tactics. I also think there are too many supplier-led promotions that are cumbersome and designed to serve the supplier first.
This promotion serves the customer first. We did this knowing that it would also serve us. Our trial in recent weeks has shown this happening, wonderfully, valuably.
Okay, here’s my core newsXpress pitch: this campaign reflects what’s different about newsXpress. It creates innovative, engaging and compelling marketing opportunities for all newsXpress members, regardless of size, location or product supplier allegiance. We do this to help you encourage existing shoppers spend more, new shoppers to visit and for shopper visits be be more financially valuable to you.
newsXpress works across a range of product categories. Cards, though, deliver excellent results with many reporting 20% and more year in year growth, adding many thousands in a year to net profit, and often doing this on a lower capex.
The national newsXpress exclusive Thank You card promotion starts today. I am grateful to be part of this local store led movement of Australians appreciating other Australians and that we can do this with Melbourne designed and made product.
If you are looking for Easter cards this year – shop your local newsagent
Newsagents have the best range of Easter cards. If you want an Easter card for friends or family, shopping your local newsagent t will present to you a broader range of cards than you’ll see elsewhere. Plus, you’re like to find a treat or two for an Easter gift … chocolate or something they can cuddle.
Shopping local is all about genuinely shopping local. Given that cards are the same price everywhere, your dollars spent on an easter card in a local newsagency are more likely to stay local than if you buy an easter card at a supermarket chain outlet.
So, if you’re shopping for an easter card this year, thanks for shopping at your local newsagent.
Promoting new cards drives card sales in the newsagency
I think it is important for retailers to promote new cards on social media. It is rare that newsagents do this, which feeds into the narrative of no, I won’t buy cards there because they are old.
We regularly pitch new cards to remind people of the regularity of change. I think it is a key reason for above average year on year sales growth in the category.
We use photos and quick to make videos, like this on from a few days ago.
This video was made for no cost, using an easily accessible tool. If that feels too hard, at least take a photo of a new card that you like and mention it on social media. That type of post is more valuable than one pitching any lottery product or mass market magazine.
Going out early with Easter is important for newsagents
The Toyworld a couple of doors away from our newsagency has has had cheap $1 and $2 Easter cards on the lease line for several days. I can’t recall them pitching the Easter season two months out before, but here we are.
Thankfully, we had our stock so we could adjust plans and go out early, which we have done, and, yes, people are shopping the season early.
Right now, the focus is on cards. we will add gifts as they arrive, to tell a more complete seasonal story.
The card pitch today for us is all about friends connecting, using Easter as an opportunity to send a greeting or I’m thinking of you message to a friend, using an Easter card.
While Easter is a smaller card season, it is valuable, and growing. We don’t engaged with the $1 and $2 cards as we see that as a mugs game. Price based shoppers are not loyal.
What we are seeing this year, as with every year for Easter quite frankly, is that religious cards sell best early in the season.
We encourage this through gentle social media posts and tactical placement of these cards within the broader Easter card offer. It is not uncommon for this shopper to purchase several religious Easter cards at once. Since we have a good range of general religious cards in-store, we are able to cater to this shopper beyond the Easter season. It’s important that we try and make that connection.
My tip for newsagents: if you have Easter cards and they are not already out, get them out if you have the space. There are other retailers, like Toyworld, in this space and possibly taking sales you might have otherwise got.
Having fun with Valentine’s Day in the newsagency
Where there is the traditional approach to Valentine’s Day in the newsagency of celebrating love, there is also the opportunity of having fun. The Valentine’s Day cards from the dog and from the cat cards are one example of this opportunity – these cards offer retailers an opportunity to subtly poke fun at the day, for us to not take ourselves too seriously.
Big retailers, of course, are all in, at one high-volume level, with front of store displays and, primarily, focussed on cliche items like chocolates, cheap plush sold at a premium price, flowers and cards. By playing with the quirky and at the fringe, I think we have an opportunity to stand out.
That’s what we are doing. Through some social media posts and in other ways, we are pitching an alternative, fun Valentine’s Day. Okay, we offer the traditional cards and are pitching them – but even there we are trying to be less commercial and more 2022 in the pitch. We really don’t want to get lost or unnoticed in the big retailer Valentine’s Day noise as that’s a cacophony that local retailers are less likely to win from.
I like the dog and cat card because they are niche and quirky, because they give us permission for some fun. So, that’s what’s we have been doing already on socials and in-store.
The more we play outside what is expected the more we are likely to be remembered. This is vital for our local retail businesses … and, seasons like Valentine’s Day provide is the perfect platform on which to speak to outpoints of difference, without being too obvious.
For the more traditional, but still nuanced, pitch, here;’s what we have at the counter at one of our stores.
I say nuanced because of the card selection chosen for the counter.
And, here’s what we have for Valentines Day inside the shop door. This is in a shop serving primarily retirees.
That’s not it though. We are pitching Valentine’s Day in three different locations in-store, to make the most of the opportunities its and knowing that shoppers will pass a pitch twice before noticing it the third time.
Valentine’s Day offers a unique opportunity in 2022 to pitch something to distract from the messy and challenging Covid situation and the heightened poison of this being an election year in Australia. It’s a distraction, a welcome distraction. The dog and cat card are, to me, a perfect example of welcome distraction that we can play with.
Your local newsagent is the best shop to shop for Christmas cards
If you’re shopping for Christmas cards, shop at your local newsagency.
At your local newsagency you will find the best range of Christmas captions, better than in the supermarket, better than almost anywhere. Captions like son and daughter-in-law or daughter and family or aunt, or uncle or neighbour.
At your local newsagency you will find quality Christmas cards. Sure, the local $2 shop may have cheaper cards, but they feel cheaper.
At your local newsagency you are more likely to find Christmas cards that co-ordinate with wrap and bags, offering a cohesive visual message.
At your local newsagency you will find Christmas money wallets and Christmas gift card wallets that you’re unlikely to fine elsewhere.
At your local newsagency you’ll find a range of boxed Christmas cards that are second to none.
But, best of all, in plenty of local newsagencies, you will find Aussie designed and printed Christmas cards. What a treat … supporting jobs for local artists and printers.
Where you buy your Christmas cards is a choice. I’m sure your local newsagent and all who rely on the business for income and support would appreciate your business.