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11,500+ daily visitors to the newsagency blog

Thinking about some of the comments recently published at this blog I thought I’d check the current traffic landing here. I’ve not looked for a couple of years since I don’t write most of what I write seeing to drive traffic.

Currently, this blog is landing in excess of 11,500 visitors a day, as measured by professional web traffic tools.

One traffic analysis tool that I use in my POS software company tracks ‘competitor’ sites as it sees competitors – based on common keywords. While Newspaper attracts more daily visits, this blog offers more keywords and achieves greater dwell time, which indicates more reading.

Looking at the 14,000+ keywords Google indexes from this blog, the mix is interesting and diverse. Even this list of the first few keywords shops not only the traffic generators but the number of daily searches in Australia for each.

Now, let’s scroll down to the 45th page of this keyword report and look at the tip of the tail of keywords.

I share all of this information with you today for several reasons:

  1. To demonstrate that everything here is public, including comments, speaking to the place of newsagencies in Australian business and society more broadly.
  2. To show that nothing here is lost. The 12,000 posts form an extensive body of work.
  3. To encourage more business focussed discourse. Disagreement is healthy, and to be encouraged. However, it’s important we all accept that disagreement does not determine right from wrong.
  4. To show that the newsagency channel and associated keywords are popular and driving plenty of Google clicks.
  5. To reinforce that what we talk about here is interesting to plenty.
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Blogging

A solemn night in Sydney

floralI did not intentionally head to Martin Place in Sydney tonight, the scene of the siege a week ago today that resulted in the loss of three lives … but find myself there I did. There are more flowers than I expected, filling five or six large barricaded off areas.

What really surprised me was the people solemnly filing past the flowers – many family groups together including plenty of young kids respectfully taking in the sea of colour.

I think the reaction speaks to the difference of life in Australia. A siege resulting in deaths is rare here as is gun violence, thankfully.

What happened a week ago shocked the country and I can see the extraordinary floral tributes and visiting them providing a small outlet through which people have been able to publicly express their shock and to reflect on the lives lost and the impact on those who survived.

None of this relates this blog and running a newsagency – except that it further informs my own view of the world and this blog is, in part, just that.

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Blogging

Blogging software update

The software managing this blog has been further updated. While most of the changes are behind the scenes, one change makes it easier for people to read and comment from their smart phone or tablet device. Enjoy.

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New introductory video for the newsagency blog

I shot a new introductory video for this blog earlier this week to outline my goals here and to explain what this place is all about. The old video was being viewed 20 to 30 times a week and had been live for almost a year and I felt it was time for a change. Here’s the new video (it’s also on the top right corner of the home page):

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Changed security Captcha codes

A couple of weeks ago O changed Captcha codes to reduce spam and attacks on this blog. Following feedback from what was implemented and complaints from many that they could not get their comments up, today a more human-friendly Captcha process has been put in place. I hope this works better for people.

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New Popular Posts feature on the newsagency blog

Next to Recent Comments on the right hand side of this blog now you will find Popular Posts. This is a new feature. The blogging software tracks traffic by post and creates this list dynamically based on traffic. I’ve had this added since there are some older posts that get a fresh burst of traffic.

A good example of this new Popular Posts feature working is the listing of a T2020 blog post from March this year in the list.

This change and the captcha security code change are part of a new version of the blogging platform that has now been fully installed.

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Traffic at the newsagency blog

blogaudienceEvery so often I check the traffic this blog attracts to gauge audience size and to see what brings people here. The latest analysis shows we’re attracting on average between 1,100 and 1,300 visits a day with that dipping on there weekend to between 650 and 850 a day.

People tend to visit multiple pages and stay for a while reading. This information, coupled with the comments published, provide an insight into engagement.

The traffic data is important is if reflects the voice this blog and all who participate here can be for Australian newsagents.

As was seen yesterday, a post I published on behalf of another newsagent can be particularly popular. I am happy to raise topics others want raised – to provide a platform for wider comment. It’s important we all use this as a place to drive change for the benefit of newsagents.

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Blogging

Changes to comment security here

We have upgraded the software that runs this blog and with this the security features of posting comments has been enhanced. You will now be asked to enter two words instead of a four character code. This stops automated comment attacks. Sorry for not mentioning this when the change was made Monday.

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Blog down

Sorry for the blog being down this morning. The server farm where it is located has been down with all hosted websites affected. It’s limping at the moment and will be to full speed very soon I’m told.

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Blogging

Light blogging this week from China

I am in China this morning, in Beijing and about to head out for the first event in a Trade Mission organised by the Victorian Government. My software company was invited to participate in pursuit of sales opportunities to independent and small retailers here.  There are 600 delegates here from 400 companies. Plus the Premier and several ministers. It’s the biggest ever trade mission from Victoria and my first.

We will be covering five cities over the next five days before a couple of days in Hong Kong and business elsewhere in Asia for three days. So, blogging could be light. I have racked up some posts ready to go on topics I think will interest newsagents. I’ll be in daily contact with my newsagencies and other colleagues and will try and publish posts to help facilitate the conversations we have here.

Here is part of what Business Victoria has published about the trade mission:

The Super Trade Mission to China is the largest ever to leave Australia’s shores. China is Victoria’s largest trading partner and is a major engine of global economic growth. As China’s economy grows and its appetite for sophisticated consumer products develops, Victorian organisations offer a safe and superior range of goods and services for the China market.

This historic mission allows participants to gain a first-hand understanding of China’s market dynamics and give them the opportunity to showcase their organisation and forge new connections with potential qualified customers, business partners and investors.

This mission strengthens the Victorian investment relationship with China significantly and generate substantial new opportunities for both economies, as well as additional exports and jobs for Victoria.

Participants represent industries of strategic importance to both Victoria and China including: automotive, aviation and aerospace, cleantech, education, food and beverage, ICT, life sciences, mining equipment and technology services, professional services (including financial, carbon markets and healthcare), sustainable urban design and tourism.

While I am here for my software business, I also plan to take in the retail situation and learn from the opportunities in this rapidly growing economy.

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Blogging

Like changes liked

I acted on a suggestion made here a few days ago and added a like button for comments. The immediate engagement with the buttons encouraged me to add a like button for posts themselves. These too are being used.

It’s terrific to see engagement with these. There is no control other than one like per computer per post or comment.

Your likes help inform suppliers and others who visit here to find out what news agents think.

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Blogging

Now you can like a comment here

A like button has been added to the comments facility here enabling readers to like a comment without having to make a comment themselves. To like a comment just click the button, you don’t need an email address or anything.

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Blogging

This blog being preserved by the National Library

This blog in being preserved as part of the PANDORA project by the National Library. The National Library made the request some considerable time ago in recognition of the cultural value of what is published here.  Here’s an explanation of PANDORA from the website:

PANDORA, Australia’s Web Archive, is a growing collection of Australian online publications, established initially by the National Library of Australia in 1996, and now built in collaboration with nine other Australian libraries and cultural collecting organisations.

The name, PANDORA, is an acronym that encapsulates our mission: Preserving and Accessing Networked Documentary Resources of Australia.

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Blogging

I am not paid to write about what I write about

I rumour was put to me for clarification yesterday that I was paid by some newsagency suppliers to talk up certain products. I have never been paid to write anything here and have not sought and will not seek payment for anything I write here. I write what I write because I want to.

Anyone hearing the rumour should question the motivation of those behind it.

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Blogging at 30,000 feet

This is pretty cool. I am on a flight from Dallas to New York and have wireless internet access.  It cost me US$9.95 which for a 3 hour and 30 minute flight is good value in my view.  I have caught up on emails for work and news from home.  In the five other seats near mine which I can easily see three others are using the service.

The access speed is excellent.  Indeed, better than I get back in Australia with a wireless card when I am on the road.

The offering of the service speaks to the importance of connectivity in today’s world.  While some near me are using access for entertainment surfing, others, like me, are using it to catch up on business.

To me, this service reinforces the importance of easy access to a fast internet connection right around Australia.

Okay I am off now to catch up on Australian news and to make some scrabble moves.

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Blogging

The 10,000th blog post

While I’m not a big milestone person I couldn’t let this 10,000th blog post pass without comment.

What started on January 27, 2005 with a tentative first post has evolved considerably over seven years, 10,000 blog posts and 27,180 comments.

I didn’t really have a plan when I started the blog other than to write occasionally about life in my newsagency.  Within the first few months that changed as I realised I could use the blog to write about issues beyond my own business,  issues affecting the newsagency channel more widely.

I have learnt plenty along the way – from the practical of writing for public consumption to learning to be more accepting of alternative views to mine.

I think that my voice has changed as a result of blogging. I think that my other writing, away from this place, has improved.

I am proud of the blog being a record of some of the challenges (and opportunities embedded in these challenges) faced by newsagents, those who work in our businesses and those who work with our businesses.

I am pleased to have been able to use the blog to document appalling treatment by some of newsagents.

For what it’s worth, I think the most important issues I have written about are:

  1. Australia Post and the economic harm the government owned post offices continue to wreak against newsagents. Both sides of politics are to blame for this.
  2. The failure of successive governments, the ACCC and suppliers to be fair in their treatment of newsagents through deregulation. Today’s print media distribution model disadvantages newsagents while giving commercial advantages to our competitors.
  3. The failure of magazine distributors to provide a model which is fair. They hold us accountable for the financial liability yet do not provide reasonable business levers with which to manage that liability.
  4. The disruption of print media and the impact this will have on the traditional newsagency business model … and the opportunity for financially rewarding change.
  5. The failure of many newsagents to manage their businesses for day to day profit. Too many newsagents expect their pay day when they sell and do not realise that their pay day is today, tomorrow and next week … and that this determines what they will receive when they sell.
  6. The failure of the leadership of the newsagency channel: in 1999 to lead through deregulation; and,  in the mid 2000s to put the needs of newsagents ahead of their own ego and interests.
  7. The day to day … sometimes mundane stuff about hiring and firing people, customer theft, employee theft, how we did things, why we did things.  These narrow focus topics often led to some wonderful comments which added tremendous value to what I wrote.

I smile when a supplier contacts me saying that they rarely read the blog but have been told about a post relating to them … yeah. I know that posts and comments are being noticed when people complain about the blog or me in an ill-informed or derogatory manner.

This is a place of conversation. Everyone is welcome to join in. If I am wrong, tell me.  If you want to apologise, do so.

In terms of actual achievements, that is for others to judge.

We go into 2012 with some good progress having been made in 2011.   Morrison Media, Universal Magazines, Express Media Group (EMG) and Pacific Magazines are closer to newsagents in part as a result of engagement here, showing that publishers follow posts and comments and respond in pursuit of a more valuable relationship.

I don’t have a plan for the future of the blog, never have. I’ll write about that which I want to write about … to reflect the newsagency narrative and to help and represent newsagents.

I care passionately about the channel and its place in Australian society. What we have is unique, important and valuable. It is also vulnerable. We all in this channel need to work hard to combat our vulnerabilities and to play to our strengths.

To the visitors, 1,100+ every day, and to the commenters, responsible for 27,000+ published comments, thank you for being part of this thing.

Let the blogging continue…

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May be some disruption to blog posts

We have upgrading the technology which underpins this blog and this may disrupt posts and the look and feel of the blog over the next few days.  The software upgrade will provide enhanced blogging facilities which will make finding posts through Google and the like easier.  Thanks for your patience if things go awry for a day or two.

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