A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Author: Mark

Coles discounts car magazines

discount-magazines.jpgColes has been running a discount on car magazines from ACP in its current catalogue in Melbourne.  There on page 29 of the catalogue is the offer: shoppers can choose any two of Street machine, Wheels, TopGear Australia or Motor.  It’s a good deal.

I can see that the deal is designed to drive sales of car magazines in Coles locations.  I expect that ACP is funding the discount one way or another, but I could be wrong on that.

Maybe I am wrong but it feels to me that discounting, like in the Coles catalogue and the double packs, is on the increase.  This will only serve to educate shoppers to expect to NOT pay full price for magazines.  I don’t see that working for retailers unless there is sufficient incremental business or margin protection from suppliers.

Now some reading this might counter with the observation that the Magazine Club Card I have run since 2004 is the same thing.  It is not.  It is based on customers buying more magazines than they would usually purchase in a specified period – in my case it is 8 weeks.  The reward for their loyalty is a discount, a free magazine.

Sure, the Coles offer is about getting people to purchase two titles.  I feel that the barrier to getting the reward is too low.

Newsagents will need to find ways to compete with deals like this as I suspect that they will become more prevalent.

0 likes
magazines

Promoting Burke’s Backyard

mag-burkes0611.JPGWe have been promoting the latest issue of Burke’s Backyard at at the entrance to our garden / food and home magazine aisle.  I love the work of our team in selecting colours to tie in with those on the cover of the title – nice as we lead into winter … bringing colour to the shop.

In addition to having Burke’s Backyard stock on the display, we have stock in the usual location for the title.

This display will remain up for a week after which we will probably migrate to an in-location display or possible a coupler display depending of space demands.

0 likes
magazines

Promoting Complete Wedding magazine

complete-wedding-counter.JPGWe are promoting Complete Wedding magazine at the counter with this simple impulse display. This is not the usual type of magazine one would expect to see at a newsagency counter for impulse purchase.

I am pleased to see the team giving the magazine a go and expect sales to continue to surprise us about what we can sell on impulse at the counter.  Notice the Only $9.95! pitch across the front of the display – designed to attract attention.

0 likes
magazines

Rolling Stone publisher questions rush to iPad Apps

Rolling Stone publisher Jann Wenner has questioned the rush of magazine publishers to the iPad.  The US journal AdAge reports this and other comments fro Wenner in an excellent article.

It’s a good magazine reading device, absolutely. And where it becomes more convenient to read the magazine on that, that’s got the advantage. But that’s more convenient only if you’re traveling, if you’re away from home. Otherwise it’s still easier to read the physical magazine, which is widely available on newsstands, at airports, and everywhere. You can still subscribe to get it and get it on time. You still get all the value of the magazine.

I don’t think that gives you much advantage as a magazine reader to read it on the tablet — in fact less so. It’s a little more difficult.

From the publisher’s point of view I would think they’re crazy to encourage it. They’re going to get less money for it from advertisers. Right now it costs a fortune to convert your magazine, to program it, to get all the things you have to do on there. And they’re not selling. You know, 5,000 copies there, 3,000 copies here, it’s not worth it. You haven’t put a dent in your R&D costs.

So I think that they’re prematurely rushing and showing little confidence and faith in what they’ve really got, their real asset, which is the magazine itself, which is still a great commodity. It’s a small additive; it’s not the new business.

0 likes
Media disruption

Subscription offer from Express Publications makes newsagents look expensive

4wd.jpgNewsagents pay $6.78 for Australian 4WD Action.  Subscribers can get the title delivered to their letterbox for $3 an issue. This is the pitch in a recent email campaign from Express Publications for this and some of their other titles.

The email opens with: Roothy believes our magazine subscribers should be rewarded for their loyalty.  I wish that ‘Roothy’ would reward newsagents for their support and newsagency customers for their loyalty in purchasing issues regularly in newsagencies.

I understand that subscriptions play an important in the overall sales mix for a magazine.  What I do not understand is the extraordinary price difference and the creation of first and second class readers.

Every day newsagents see regular shoppers purchasing the same titles.  Indeed, many of us have putaway customers who are effectively subscribers.  The Express Publications offer ignores our regular customers.  It also ignores the tremendous work newsagents do to promote a title.  Without this work, making our expensive retail space and specialist labour available, subscriptions would not be what they are.

0 likes
magazine distribution

Magazine Launch: Coach

mag-coach.JPGWe’re thrilled to see Coach launch from Pacific Magazines yesterday.  This men’s personal training title under the Men’s Health imprint is targeting a popular male health and fitness area – personal training.

Just check out any gym and see how many personal trainers they have available.  It is a big and growing market.  Coach caters to that interest – to those into personal training and those who want the motivator without the cost.

I think this is a timely new title, a title newsagents should get behind.

We are promoting the launch issue of Coach in a feature area facing out onto the dance floor of the newsagency.  We also have stock with Men’s Health.  his is a title guys could buy or girls could buy for their guy.

0 likes
magazines

Borders / Angus and Robertson challenges grow

The Age yesterday had a report indicating that the Borders / Angus and Robertson situation is worsening with more layoffs announced by the company.  I was in a Borders store late yesterday and it’s magazine and book departments were looking depleted … presenting opportunities for nearby newsagents.  Sure it is profiting from someone’s misery … it’s also business.

0 likes
Book retailing

Promoting Top Gear Australia

mag-topgear-inloc.JPGWe are promoting the latest issue of Top Gear Australia with this in-location display.  It looks terrific – if I do say so myself.  The team has made excellent use of the collateral provided by ACP and while it is not a power end, this display is where it needs to be for impact.

I watch shoppers and guys tend to take far less notice of visual merchandising displays than girls.  This is why I prefer in-location displays for car magazines.  It is like the guys don’t notice anything until they reach the safe haven of the men’s magazine aisle.  They even talk to each other down there … not in the body of the newsagency.  It’s probably a retail version of the tool shed or workshop.

0 likes
magazines

Australia Post announces fuel surcharge … newsagents should follow

Australia Post has announced a one percent fuel surcharge on domestic and international parcels and international letters.  The Sydney Morning Herald has details.

Given that newspaper home delivery drivers are paid under an award relating to transport, newsagents should have the capacity to pass on cost increases, such as the fuel hikes which have hit since the newspaper distribution fee structure was last set.

While there has been some movement in some states, it has nowhere near kept up with the increase in fuel costs.

This situation where distribution newsagents have no reasonable business levers with which to manage the profitability of their business condemns them to shoulder an unfair burden in the cost of getting newspapers to subscribers.

Like Australia Post and other transportation, distribution newsagents, local transportation companies, need the right and capacity to pass on cost increases to those who use their services.

I bet newspaper publishers factor in cost increases when they set their advertising rates.

0 likes
newspaper home delivery

Promoting Australian Traveller magazine

atraveller-may11.JPGWe have been promoting the latest issue of Australian Traveller magazine with this full face placement between food and travel.  We also have a couple of copies with women’s titles … so covering the locations people most likely interested in this title would be shopping.

Food is the fastest growing category in this newsagency so we figured that placement with food made sense for Australian Traveller.

0 likes
magazines

Using Sundays in your newsagency

I was talking with a newsagent yesterday who was frustrated at the high cost of labour on a Sunday.  His comment … all they do is serve … stood out.  I asked what stopped him scheduling work to be done on a Sunday, as you would a regular day.  He agreed that they had time to get projects completed during the day but was concerned that he would have to train them.

Sunday trading is often seen by newsagents as retail (serving) only.  I see it as anther regular day in the work week, getting projects completed, moving the newsagency forward, creating new displays, refreshing old displays, making sure that the business looks different than it did a few days ago.

If you do treat Sundays as a day for serving only then you;re probably not making as much of the premium labour cost as you could.  I’d encourage newsagents not engaged in making the most of Sundays to do so. Create some projects or tasks. measure outcomes.  See how much time you can save from your busy Monday workload and maybe adjust hours as a result.

0 likes
Newsagency management

Girlfriend magazine nail polish gift drives sales

gf-mags.JPGWe have been promoting Girlfriend magazine in a feature location for the last few days.  The promotion has been working a treat with excellent sales achieved.  It’s bagged, because of nail polish gifts with the magazine, and wondered if the bagging would hurt sales.  I spoke to two girls who each bought a copy yesterday – they said that they usually like to browse the magazine but the nail polish was enough to get them to both purchase.  What was interesting was that they would usually share one copy.  Not this month.  This nail polish gift idea looks to be working a treat for sales if what I am seeing in my store is happening elsewhere.

I’d encourage newsagents to feature this issue of Girlfriend, make sure that your shoppers can see the genuine value of the gift with this issue.

0 likes
magazines

A very different magazine shop (gallery)

conde-nast-worldwide-news-1.jpgThe latest issue of GQ Magazine UK (air freight) give glimpse of the new Condé Nast Worldwide News. Opening in february, Condé Nast Worldwide News is concept store, gallery like, where people can browse style magazines and books.

While we don’t have the space or resources to head down this road with magazine displays, what they are doing is certainly interesting, especially in terms of promoting the print product.

Condé Nast Worldwide News is open to the public.

0 likes
magazines

Woes for the U.S. Postal Service

The U.S. Postal Service Nears Collapse
Delivery of first-class mail is falling at a staggering rate. Facing insolvency, can the USPS reinvent itself like European services have—or will it implode?

The Boomlberg article has a headline which gets one’s attention.While the USPS operates a different model to what we have here, the decisions they make on the future of the public face of their mail service will certainly interest Australia Post.

Many countries closed as many of their brick-and-mortar post offices as possible, moving these services into gas stations and convenience stores, which then take them over—just as the USPS is trying to do now, only far more aggressively. Today, Sweden’s Posten runs only 12 percent of its post offices. The rest are in the hands of third parties. Deutsche Post is now a private company and runs just 2 percent of the post offices in Germany. In contrast, the USPS operates all of its post offices.

I’d like to see this here, Australia Post get out of retail entirely by divesting retail to locally owned independent businesses with a cap on how many post offices a person or corporation can own.

0 likes
Australia Post

NANA and ANF unite

Completing national unity of newsagent associations, NANA and the ANF this week made this announcement:

Thursday 26th May, 2011

ANF and NANA Unity Agreement

On Tuesday 24th May, the Australian Newsagents’ Federation (ANF) and the Newsagents Association of NSW & ACT (NANA) signed an historic agreement that cements national and state representations and advocacy for their Member Newsagents. This agreement is the culmination of six months of strategic efforts by both boards and executives.

Beginning 1 July 2011, all Member Newsagents in NSW and the ACT will be offered joint benefits and services provided by the ANF and NANA.

ANF CEO Alf Maccioni said now that there are arrangements with all states the ANF can represent the entire industry on a national basis facilitating a strong united front to address industry issues.

NANA President Andrew Packham said, “this is the representative structure that gives member Newsagents a real voice. In NSW and the ACT, Member Newsagents will experience even more effective and broader spectrum advocacies from this union, whether it is dealing with suppliers or government. NANA and ANF will continue to single-mindedly focus on producing business results for our Members. Now is the time to be a Member and have your say.”

Well done to everyone involved in what has been a long journey.

0 likes
Newsagent representation

Featuring magazines to attract shoppers

front-mags.JPGWe have been running with this collection of three display units at the front of the newsagents to attract shoppers from within the mall this week.

Without wanting to put down the two columns of titles on the left, the real hooks are Better Homes and Gardens and MasterChef – each new issues out this week and each good weekend titles in newsagencies.

Note to publishers: the BHG display unit is the best display unit I have ever seen in a newsagency for a volume title.  It is easy to assemble, easy to move, strong, a good height and holds a good stock weight.

0 likes
magazines

Lively response on EFTPOS fees issue

A newsagent in Western Australia received a lively and engaged response from Dr Mal Washer, federal member for Moore.  Kudos to Dr Washer as this is a personal response and not a regurgitation of the spin from EPAL – the company controlled by the banks, Coles and Woolworths which is responsible for the soon to start new EFTPOS fee regime.

Dr Washer joins a small group of members of parliament who have taken time to listen, research and provide such a personal response.  Read what Dr Washer wrote yesterday to a newsagent:

Further to your recent correspondence regarding changes to EFTPOS that will affect your small business.

The big banks and big retailers will gouge another $40 million out of small businesses and family enterprises unless bank charges are reduced to offset new EFTPOS transaction fees sanctioned by the Gillard Labor Government.

Australia’s big banks continue to promote EFTPOS as a convenient way for account holders to access their funds.

But changes approved by the Reserve Bank will see this convenience come with new merchant transaction fees to fund the new standalone business that now runs the popular EFTPOS debit payment system.

The Coalition has called on the big banks to reduce small business banking costs and fees by an amount equivalent to the new revenues created by ‘spinning off’ EFTPOS to ensure that the creation of the new business is not simply a ‘cost shift and double dip’.

The decision by the big banks and big retailers to move its jointly operated EFTPOS payment system into a separate business with new annual revenues in excess of $40 million, will add to small business and consumer costs while relieving the current owners of operating expenses.

Having decided that EFTPOS is now less a banking and payment channel created out of self interest and more a separate service others should pay to utilize, spinning off this activity should be accompanied by a cutting out of the banking costs that had previously underwritten its operation.

Unless the planned new transaction fees are fully offset by reductions in business banking fees, the creation of EFTPOS as a separate business will amount to an audacious cost shift and double dip.

A change to EFTPOS from an embedded business banking facility bundled into the banking service paid for by small businesses, to an explicit standalone service with its own transaction charges should rightly be accompanied by reductions in business banking fees and charges.

To not see a commensurate cost saving that offsets the new per-transaction EFTPOS fees will amount to a gouge on small businesses and consumers.

The Coalition understands the need for EFTPOS to be restructured to ensure that an Australian domestic, PIN debit product remains competitive and viable against the more expensive US-owned and more expensive MasterCard and Visa debit cards.

But clearly, the Gillard Labor Government has once again overlooked the impact of its decisions on small businesses and consumers. Under Labor small businesses are doing it tough. 300,000 jobs small business jobs have been lost under the Labor Government and the number of small business enterprises has actually declined by 18,500, particularly in the category of businesses employing 1 to 4 people, according to the latest ABS figures.

Without guaranteed offsets and savings to business banking fees and charges, setting up EFTPOS as a separate business will simply be a Gillard government endorsed further boost banking profits via another slug on cash-strapped small business and a further cost of living increase on consumers and households.

The Opposition has written to the Reserve Bank and banking regulator to seek assurances that transaction charge off-set conditions are a part of the EFTPOS licence approval and that small business banking fees will come down as a result of this popular payment channel being established as a separate business with its own merchant fee revenue.

Thank you for bringing this important issue to my attention.

Kind regards
Dr Mal Washer MP
Federal Member for Moore

I don;t quite see it as he writes.  Both sides of parliament are responsible for the regime we have with EFTPOS.  Both are responsible for delivering a fairer solution and demonstrating that they do care abut small business.

Click here for a copy of the briefing paper which the ANF has given permission to publish.

Click here for a copy of a letter developed by the ANF and which which you can personalise and send to your local member of parliament and senators for your state or territory.

Click here for a list of house of representatives members and here for a list of senators. With this information you can easily, call, email or write to your local parliamentarians and get them engaged on this issue.

0 likes
EFTPOS fees

Computer software opportuniity for newsagents

hp-pos.JPGTower Systems has an End of Financial Year Offer for newsagents not currently using the Tower newsagency software.

With more than 1,700 newsagents already using Tower Systems software, the company is the respected leader in the marketplace.  The closest competitor is POS Solutions with an estimated 600 newsagents using its software.  More than 230 POS Solutions users have switched to Tower in recent years.

Newsagents using the Tower software have access to newsagent specific software with excellent time saving and business building tools – backed by friendly and on time support and delivered with a commitment to ensure that the software up maintained to industry standards.  Tower is often first to meet new industry standards.  the company works closely with key newsagent suppliers to facilitate business efficiency.

Tower Systems is the only software company supporting newsagents consistently through sponsorship of key industry events such as Newsagent of the Year Awards in various states.

The End of Financial Year Offer is available to June 30 2011.

Disclosure: I am the owner of Tower Systems as well as a newsagent.

0 likes
Newsagency management

Promoting financial year diaries

fy2011d.JPGWe are promoting financial year diaries with this simple display facing onto the dance floor.  There is nothing glamorous about this display.  It is all about being seen, making sure that the majority of shoppers entering the store can see that we have financial year diaries.

Diaries overall are proving to be a hero category for us – double digit year on year growth for regular diaries.  Even as recent as this month.  We are planning on leveraging this with a bigger order for the 2012 season.

0 likes
Diaries

Fairfax set to go live with XchangeIT

June 27 is the target go live date for EDI files from Integrated Publication Solutions (Fairfax).  Thereb is plento to be done between now and then including testing with the various software packages and engaging in field testing.

I know plenty of newsagents will be happy that there is finally progress on EDI files from IPS (Fairfax).

0 likes
newsagent software

Is your newsagency lease at risk?

Imagine that you have a year to go on your shopping centre newsagency lease, that you want to continue in a business you have successfully operated for the last, say, eleven years and that you have been a good tenant – paying on time, participating in promotions and running a professional shop.

Now, imagine how you would feel when your landlord advises that your rent is to increase 40% and that if you don;t accept they have another party prepared to pay this increase to operate the newsagency in the centre.

Alternatively, imaging how you would feel when this other party which has convinced the landlord that a newsagency can generate greater rent for them comes to you and tells you to join with them otherwise you lose the business.

Newsagents in shopping centres are at risk of being priced out of their businesses.  This is a challenge not only for these victims of secret negotiations between landlords and other parties but also for the newsagency channel more widely.

One of the reason newsagents go broke and newsagencies close doors in shopping malls is that the base rent is too high.  The people negotiating are sometimes removed from actual responsibility for paying the rent.

0 likes
Newsagency challenges

Australian Financial Review cover up

arf-may26.JPGObscuring part of the story about Gina Rinehart topping the BRW Rich List on the front page of today’s Australian Financial Review is a stuck on ad for the Bank of Cypress.

I noticed the stuck on ad because I watched as a person behind the counter at a convenience store in Sydney removed the ad from their copies of the newspaper this morning.  I silently cheered their protest.

I bought my copy from a nearby newsagency where the stickers were in tact, covering news on the front page of the newspaper.

0 likes
newspaper masthead desecration

Imported magazine price drop

It is good to see the price of some imported magazine drop finally.  While the drop is not on par with the high Australian dollar, it has been significant.  This has taken too long to happen – leading to newsagents having to deal with frustrated shoppers.

0 likes
magazines

Promoting Collectors magazine

collectors-mag.JPGWe are promoting Collectors magazine in the usual back of the shop location plus this placement on our impulse purchase display stand.  While this is a special interest title, it is also a title which can be easily purchased on impulse by those who would not go looking for it.  I figured that this prime location placement was worth it since one of the stars of the TV show is on the cover.  I know that the cover will set some shoppers quivering and that’s good for sales.

0 likes
magazines