A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Author: Mark Fletcher

Kudos to the Trading Post

trading_post_offer.JPGThe Trading Post is running a good competition at the moment offering a $1,000 prize to the newsagency which submits the best idea for how they would invest $1,000 in their business. I like the competition because of the opportunity for newsagents to engage with their staff in how $1,000 could be invested to improve the business.  Any discussion about how to improve the business has to be worthwhile.

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Newsagency challenges

Kevin and newspapers

Speaking at the PANPA newspaper publishers conference on the Gold Coast yesterday, Prime Minister Kevin Rudd said he was the only member of the family reading newspapers.  This from the ABC report:

“But I am the ‘last of the Mohicans’ in our family,” he said.

“Neither my wife or any of my three kids read a newspaper. They read it all online. And that’s just the way it’s been for the last several years.”

Yet our shop-fits continue to reflect the view that the best retail space belongs to newspapers and magazines and that this space is best filled with purpose built units which cannot be easily changed with the times.  If the Prime Minister is talking about change then maybe we do need to take notice.

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Media disruption

Covering the electronic newspaper

The San Diego Union Tribune has published a good report on the launch yesterday of the Plastic Logic device.  This report provides context for people new to the news about reader devices and electronic newspapers.  The rate of disruption to the print media business appears to be increasing if the media coverage of developments is anything to go by.

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Media disruption

Horoscope magazines dead in the water

horomags.JPGSales of horoscope magazine titles have all but collapsed based on data I see. Year on year falls of 33% in sales are not uncommon in newsagencies. The situation invites newsagents to cut the category. Sometime soon we will have the guts to take such initiative and finally realise that it is our cash, labour and real-estate being invested in some dying magazine categories.

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magazines

Phone magazines

phone_mags.JPGThese two top selling computer magazines show, again, how far off their original track they have got. While there are some purist computer titles still around, they are few and far between. APC and PC User are all about gadgets. People interested in computers have stopped buying them.  We almost need to locate them with T3 and other gadget titles.

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magazines

Electronic newspaper a step closer

Plastic Logic has launched a plastic electronic reading device which is set become a platform for electronic newspapers and magazines. The press release from the company says that users can connect the device using wireless technology. This new product launch is getting plenty of favourable press. Click here to see the International Herald Tribune story. YouTube has footage showing the flexibility of the screen:

Plastic Logic is right to call this a game-changing device. The scenario here, if it plays out as far as current day technology is capable, a consumer will buy a device and pay for a subscription. The device is updated during the day with content from newspaper and magazine publishers. The current supply chain is out of the loop on this as it is a publisher / consumer relationship. It makes sense. This is where the technology is leading the relationship.

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Media disruption

Promoting the website

storylinks.JPGToday was the first time saw the redesigned Daily Telegraph newspaper in person. They are promoting their website at the top of every page.

Many stories also mromote extra content online.

While the Telegraph is not the first newspaper to make this move, that they have demonstrates the commitment by News Limited to leverage growth for their online offer off the back of the currently successful print product.

Newsagents with an online presence ought to be actively promoting this through their shops. However, the key is that the online presence is different to what one experiences in-store – as it is with the Telegraph.

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Media disruption

Why we need cupcakes

dad_cake.JPGI saw a display of these Father’s Day themed cupcakes at my local cake shop on Sunday. In the time I was there, six of the ten customers bought one or more of the cupcakes along with what they came to buy. What a perfect up-sell. One of the team told me that they do this for other holidays and seasons in the year.

Beyond the cupcake itself, which was delicious, there are several levels on which this works. It is an easy basket build; the margin is good; it shows the shop as local and connected; and, feels good.

We newsagents need to find our own cupcakes – things which connect with seasons and events, are an easy basket build, have good margin, shows us as conncted and feels good.

While finding our own cupcakes is a challenge, it is a worthwhile goal.

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Newsagency challenges

Cheaper than newsagents

future_press.JPGWhile on Future publishing, their website makes a strong pitch to lure consumers away from the retail channel. It is one thing for them to promote their online subscription service and another entirely to discredit their retail partners.  I have reproduced part of their pitch here.

Newsagents operate with slim margins with a fixed cover price and with a supply model which does not reward entrepreneurship. If Future was smart, they would look at the magazine supply model and create a more businesslike relationship with retailers around driving sales. This would certainly be better than whacking them as they do at their website.

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magazine distribution

T3 now in compact form

T3, the guys gadget magazine, has launched a compact edition in the UK exclusively through WH Smith stores. As the company press release says, this is a first for mens magazines. I am not a fan of compact editions in newsagencies. There are display issues as well as the cost of additional stock.

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magazines

Newsagent TV commercial update

I have been in Sydney today working on the TV commercial for newsagents.  The challenge at the moment is to get the right voice to read the script.  The ideal actors cost thousands to read.  We have a shortlist which will be finalised prior to the recording session tomorrow afternoon.  Because of delays finding the right voice, the commercail will now not start airing until September 21.

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newsagency marketing

Real Life Bugs and Insects

bugs_insects.JPGThe Real Life Bugs and Insects paperwork released today is sure to be a hit, especially with the dead insect included with each part.  We have it at the front of the shop to connect with the TV campaign supporting the launch – although I have not see this and don’t therefore know if newsagents are tagged.  Regardless, we have high hopes for the initial issues.

Retail real-estate is going to be a challenge between now and early next year.  Diaries are in, calendars too as well as some Christmas product.  Finding space to professional display products like Real Life Bugs is difficult in newsagencies.

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magazines

Promoting Women’s Health

fhn_whealt.JPGWe are promoting Women’s Health at the front counter at Forest Hill this week. The free fitness book – 31 Days to Your Best Body – with this issue is a nice giveaway and meets the requirements for this premium space. Women’s Health is an easy title to promote – the category is strong and the brand one of the best in the category.

We have a low hanging fruit approach to decisions like this – it is easier to drive greater success from a successful title than a low volume title.

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magazines

Free Andre Rieu tickets

big_rieu.JPGWe are actively promoting September’s BIG Crossword magazine from Lovatts because of the Andre Rieu tickets being given away in a competition. This is a competition which connects well with our demographic. It also connects with our strong crossword sales – more than $30,000 a year. Newsagents serving an older demographic or with strong crossword sales ought to get behind this. This is an ideal counter offer. It will equally work well promoted with the daily newspapers. And before anyone asks, the folk at Lovatts have not suggested I promote this.

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magazines

Newsagent conference opportunity

Newsagents interested in a hands on look at the newsXpress marketing group are welcome to consider attending the two conference on the Gold Coast in two weeks. The agenda offers practical sessions mixed with newsagent presented content as well as authoritative keynote speakers. While numbers are excellent, several spaces have been reserved for non newsXpress members considering the group to participate. Click here for a black and white version of the conference brochure.

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newsagency marketing

POS Solutions troubles

POS Solutions Director Bernard Zimmermann published the following false and misleading information at his company’s blog today:

The managing director of tower systems Mark Fletcher complained that his company, might be tainted though Kellie-Ann’s actions. I agree. Our complaint was against her actions and nothing else.

Note I have done what checks I can on her. I have rang up the newsagency where she claims to work and discovered that no-one knows there of a Kellie-Ann. I have also emailed her with no response.

So I have removed the article and the comments. If anyone wishes to discuss it with me, they can contact me on Ph: (03) 9597-7222

I have not complained to Bernard that my company, Tower Systems, might be tainted. Here is what all I have said to yesterday at 2:08PM in response to another (now removed) post:

Bernard,

Your post about Newport shows how desperate you have become.

mark

In response to an email from Zimmermann today, I said:

You are pathetic and have demonstrated you will go to any length to try and discredit us to stop your hemorrhage of customers.

The back story to this exchange is that some time between Friday evening and Saturday morning Zimmermann published a post on his company blog alleging that someone claiming to be from Newport newsagency and a user of Tower Systems’ software “bombed” his blog with 80 comments negative about us. While Bernard says that he called Newport newsagency and that the person named the alleged comments does not exist there, he still published his post.

There are a couple of Newport Newsagencies. One is a happy Tower user and one is a happy POS user. Given this and the fact that the person Bernard named does not work at the Newport which uses Tower, I cannot see why he would publish what he did other than to try and discredit us.

I suspect that someone within POS agrees that the post could only serve a negative purpose because it was removed yesterday morning. However, people reading the POS blog through reader software would have a copy – as we do. Removing it from the blog does not recall the copies already distributed and published ion this way.

Bernard Zimmermann has a track record of publishing false and misleading information at his blog. For example, he recently claimed that they had integrated with e-pay. That post was subsequently edited and then removed. He also has a track record for plagiarising from this blog and from Tower Systems corporate blog. Most times I leave it be because our market share and growth speak for us. The post by Bernard and the actions since is an indication of the trouble POS Solutions is in.

I don’t believe that 80 comments negative to Tower were posted at the POS Solutions blog. I think this has been made up. It reflects issues internal at POS. I have gained some insight into these issues over the last six months from former users, former employees, newsagents suppliers and from Bernard himself.

We have offered to help the company out of its difficulties through a friendly acquisition and while Bernard willingly entered into negotiations, visiting our office for talks, his partner declined. I agreed with Bernard, in response to his query, to continue to support their DOS software, employee all of their staff and provide a role for Bernard until his planned retirement. We would be happy to re-open these discussions in the interests of supporting the 600 newsagents with the POS software.

Bernard’s post today publishes a lie. I did not complain to him. I said nothing about how Tower may be tainted – I knew the whole scenario was made up. The lie demonstrates why newsagents should think twice before they use POS Solutions.

UPDATE (8/9) Bernard Zimmermann claims in a new post at his blog that he is banned from making comments here.  That is not true.  No one is banned.  None of his comments or those from his employees or partner have ever been banned or removed.

Bernard demonstrates how he twists the facts.  I talked to former POS users to help them switch to Tower.  I talked to POS employees who sought to work for Tower.  I talked to Bernard when he wanted to discuss selling his share in POS Solutions to me.  he explained that we wanted to move on from the business within two to three years.  I offered him employment through that time.   We also discussed price.

Bernard once in an email said he could bu Tower Systems.  He has never made an offer.  I made my first written formal offer for POS Solutions in June 2007.  Naturally, the details of the offer are confidential.  The offer did not go anywhere.  Then, svereal months ago, Bernard contacted me and said he wanted to talk.  he gave no indication what he wanted to talk about.  When he got to my office, he wanted to talk about selling POS Solutions to me.

None of this has anything to do with the defamation action I commenced more than four years ago.  This action has dawdled in the counts because the first four defences from POS Solutions were found to be defective.  Now they have a defence which the court will consider we can move to the next step which is court ordered mediation.  I look forward to that.

The court case was never discussed in my meeting at the Tower office with Bernard.

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About us

Is there a magazine in this?

good_food.JPGWatching sales of The Age Good Food Guide this week, I wondered whether there is a magazine in this brand. With good sales in Melbourne and Sydney for the Good Food Guide brand I would have thought that it is an opportunity worth researching. Food titles are strong and the cross promotion opportunities in the Fairfax papers and websites excellent. I am not advocating another food title, just curious as to whether it has been considered.

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magazines

Lazy browsing

hiding_mags.JPGI encourage people to browse magazines, no matter how long they spend reading. My only (mild) frustration is when they put the magazine on the shelf away from where they found it. The other day I found a copy of Muscle Car magazine between two stamp magazines. It is like they are ashamed to be seen reading the title and slink away to a corner, where our stamp magazines are located, for privacy. Maybe it’s not that, maybe it’s just laziness.

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magazines

Magazines the future of newspapers?

Wired magazine published an article yesterday by Meghan Keane which asks whether the future of newspapers is high-end magazines.  The article was prompted by the launch this week of WSJ, a magazine to accompany The Wall Street Journal.  One only has to look at how magazine inserts here in Australia are used to drive retail as well as home delivery sales.  Fairfax has had considerable success driving sales of The Age, the Sydney Morning Herald and the Australian Financial Review with high-end magazines.  While managing these thick magazine inserts is not without its problems, there is no doubt consumers look for them.   They are an important part of the mix to support newspapers in the face of other challenges.

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Newspaper marketing

Buying by event

bbq_frank.JPGWithin a season like Father’s Day we can either display everything we have as a broad offer or segment our displays by theme or use of the gifts.  The photo shows one such segmentation our Frankston team created around BBQ gifts.  This brings together products from several suppliers including a BBQ themed Father’s Day card.  The challenge is whether to theme for Father’s Day like this or place the whole offer together.  We are lucky at Frankston to have the room to do both, our theme displays work well on a column in the shop while the broader display works on tables nearby.

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Gifts

Featuring Top Gear

topgear_oct081.JPGThe team at our Frankston store created a this display to support the latest issue of Top Gear.

By using a monochrome background, the Top Gear product available for purchase from the middle of the display really stands out as a clear call to action. The display is more attention grabbing in person than in the photo.

Top Gear has to be the launch of the year. Sales are excellent and the support from ACP Magazines fantastic.

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magazines

UAC guide

uacguide2.JPGMagazine distributor Network Services sent us two copies of the UAC Guide a month ago. Yesterday, we received another two copies. Network did this with the knowledge that the first two copies had not sold. We early returned today’s copies. This is where Network ought to be penalised for incurring labour and freight costs for us.

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magazine distribution

Pro Bull Rider magazine

pro_bull.JPGIf ever we needed proof that we are a magazine specialist it arrived yesterday in the form of Pro Bull Rider magazine. Talk about a niche title! While I am happy to be the specialist, I am not sure where this title is best placed to find its audience.

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magazines

Using the Bill Express screens

The QNF continues to be the best association when it comes to keeping members informed on Bill Express and related matters.  Ann Nugent, QNF CEO attended a briefing from Swish Group on their plans for the Bill Express screens.  Click here for a copy of Ann’s report.

I have been suspicious of Swish for some time.  Their ASX announcements make the company look like it is all over the place.  Indian films and digital signage – where is the synergy in that? Their current financials suggest they are stretched for resources.

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Bill Express