I was surprised to see the report in the Financial Review yesterday (page 46) about the move being made by NANA, the NSW Newsagent’s Association, against Gordon and Gotch over imported magazines and, in particular, a boycott of overseas magazines.
The article says that the market is flooded with high-priced overseas magazines. This is not my experience. Through Gotch I can control the titles I receive and the quantities. I like getting a range of overseas titles Gotch – as would anyone who claims to be a magazine specialist.
Whether I carry a title or not ought to be based on the return I achieve and the overall value it adds to my magazine offer. While the magazine distribution system is not ideal, I find Gotch to be (usually) responsible to supply adjustments.
I would have thought that the best approach to resolving the issue would have been to to discuss the evidence (data) in a professional way. Maybe there is something I am missing but a boycott seems heavy-handed at this stage.
NANA has done some excellent work of late on Bill Express (with the QNF) and NSW Lotteries. I think their forecast moves against Gotch are missplaced. I’d rather see more negotiation.
I wonder how much these proposed moves against overseas magazines is being driven by Australian publishers who want more of the market for themselves.