A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Author: Mark Fletcher

The fake $50 note

50.JPGThis is a photo of a fake $50 note presented (and accepted) in one of our stores. We have kept it to show staff so they can compare to the real note and be more aware of what to look for. It is one thing to list what to look for in a fake note and another to place this is a pile of $50s and have them spot the fake.

0 likes
Ugh!

Reusing old magazine display stands

fhn_bhg_oct09.JPGWe keep the better stands supplied by publishers and reuse them when we have the space and opportunity. Take the Better Homes and Gardens stand from early this year. This latest outing for the stand is its fifth. While the message about the TV show is dated, the stand is an easy way for us to pitch the latest issue (out Wednesday) next to our newspaper display.

We will leave this stand up for the first week of on-sale and bring it back for weekends unless we create a BHG display elsewhere.

We have created out of the way on-site storage space for these stands so our task is easier than in many newsagencies.

Better Homes and Gardens responds well to this type of promotion over the weekend.

0 likes
magazines

Firewalls and XChangeIT

The new XChangeIT Link has more robust security than the previous platform.  I am hearing of more conflicts with firewalls installed on computers in newsagencies.  If you have encountering difficulties accessing files sent by XChangeIT, checking your firewall settings may unlock a resolution for you.  If you are not sure what to do, check with the company which supplkied and setup your hardware.

0 likes
XchangeIT

The conference for newsagents

A National Newsagent Conference for newsagents is being held in Melbourne next month.  Over two days, newsagents will head speakers from a range of areas speak about leadership, the challenges of structural change and the future of some core products in our businesses.

This is an excellent opportunity to step out of your newsagency and network with proactive newsagents from across the country representing large and small newsagencies.  While the conferecne is hosted by newsXpress, paerticipation is open to every newsagent.

The conference offers two days of great networking.  Click here for a copy of the conference registration form. Registrations are open now.

Disclosure: I am a Director of newsXpress.

0 likes
Newsagency opportunities

No paper, no printing plants

I do certainly see the day when more people will be buying their newspapers on portable reading panels than on crushed trees. Then we’re going to have no paper, no printing plants, no unions. It’s going to be great.

These are the words of Rupert Murdoch quoted in the Financial Times yesterday.

The opportunity is for newsagents to reconfigure our retail newsagencies so we are not as reliant on current traffic generators – lotteries, newspapers, home delivery payments and the like.

Every day now we should be planning our own future in this new world.  No one else will create the future for us.

0 likes
Media disruption

2010 desk calendars selling

fhn_deskd_2010.JPGWe have had our range of desk calendars out for several seeks and they are ticking along well. There is nothing fancy about our display – we have these at one of our counters. The price this year is the same as last year – $2.00 a block. I’d be interested in what others charge because one newsagent I was talking with yesterday charges $1.50 and he was convinced he could not charge more.  I think we could go to $2.20 without impacting sales.  This is a convenience offer.

0 likes
Calendars

Newsagency off the market

Regulars here would know that I put my newsagency at Forest Hill on the market many months ago. After being looked at by many prospects, a heads of agreement was signed four weeks ago. The purchaser pulled out for personal reasons before signing a contract. I have decided to take the business off the market and, instead, focus on the next phase of development of the newsagency.

The sale process has given us an insight into the performance of the business and opened opportunities for change which have renewed energy and focus.

I have owned Forest Hill since February 1996. I like the customers and the area. There is a comfort from dealing with the same people over a long period of time.

0 likes
About us

Newspaper of the year or sell out of the year?

smh_sep1609.JPGI was shocked to see The Sydney Morning Herald in the photo for sale in Sydney this afternoon.  Above the masthead, the publisher proudly proclaims NEWSPAPER OF THE YEAR yet they have sold an ad to cover the word Sydney in the masthead.  Shame.

This is one of the worst acts of desecration of a newspaper masthead I have seen.

I wonder what the editorial team thinks?  I wonder, too, what brand experts think.

My uneducated opinion is that selling masthead space demonstrates a profound lack of respect for the brand and a belief that cash for the ad is important than the brand and all it stands for.

0 likes
newspaper masthead desecration

Check your Notebook diaries

Inserted in the front of the 2010 Notebook diary is a subscription flyer. Subscribe and save 28% on a 1 year subscription to Notebook magazine it proclaims.  Publishers do this all the time and I usually let it slide.  Using a low margin diary supplied on mediocre terms this is poor form by the published against newsagents.  The flyers in the Notebook diaries in my newsagencies have slipped out.

Our channel is a valuable resource.  Suppliers ought to respect this in their actions.

0 likes
Diaries

Promoting Time with newspapers

fhn_time_sep17.JPGWe are promoting Time magazine at our main nespaper stand this week.  The ethical consumer cover story is something we feel will interest our customers.  Time is one of those titles which needs to be featured when it has a good cover since it is not often a destination purchase – certainly in our newsagencies at least.

0 likes
magazines

Promoting free seeds with That’s Life

fhn_tl_sep1609.JPGWe are promoting That’s Life in our prime counter position from today, replacing New Idea (which has sold well with the free chocolate), because of the free seeds which come with this issue of the magazine.

We will leave That’s Life in place at the counter until Friday.  The seeds are a good giveaway given the low cover price of That’s Life.

0 likes
magazines

More newsagents selling home delivery runs

I am hearing of more newsagents selling their home delivery runs to concentrate on retail.

My own experience is that the separation of two different and competing businesses is good for both.  They have different labour and capital demands and separation allows for more appropriate allocation.  Retail has less regulation whereas home delivery is highly regulated.  Retail can pull revenue from a broad range of categories whereas home delivery is challenged in this area.

The separation of home delivery from retail continuesd to be the most significant structural change in our channel.  It is great that newsagents are achieving this for themselves.

Retaining customer traffic in retail after selling the run is easy with good PayPoint technology which lets the retailer act as if they are the distribution newsagent when it comes to payments, stops and starts.

0 likes
magazine distribution

My Shop is Your Shop UK

Today is National Walk and Shop Day in the UK – an excellent promotion of local shopping supported by independent retailers, including newsagents, suppliers, local councils and consumers.  This is part of the My Shop is Your Shop project.

the campaign for National Walk and Shop Day is built around reducing emissions CO2 emissions, buying local for today to avoid waste and saving petrol costs.  All good messages which local shops can pitchto their local customers.

This is an opportunity for newsagents and similar independent retailers in Australia.

0 likes
Customer Service

How this blog works

Blog posts here are conversations. I’ll publish a post and people, sometimes many people, comment on this and, from time to time extend the post into new areas.
The first comment posted by someone is moderated and from then on their comments are published immediately. People are responsible for their own comments.
The openness of this place means we need to be respectful the opinions of others and their right to their opinion.

Some people get grumpy when I publish something with which they disagree.  The grumpiest responses are sent by email or a call.  Some think that because this place is public I should write what they think and not what I think.  It all makes for colourful conversations about ownership of opinions.

When I started blogging in January 2005 I didn’t know if there would be much interest in matters affecting newsagents. Today, 6,226 posts and 12,364 comments on and 1,500+ visitors a day, I have the answer.

Our channel is important to Australians, suppliers and the families of newsagents and employees. Hopefully, this place plays role in helping define the relevance of the Australian newsagency.

Let the conversations continue.

0 likes
About us

Flipping through magazines and newspapers online

Google has released a facility enabling browsers to easily flip through content like they would flipping through physical magazine or newspaper pages. Read the Google blog post about this.  Fast Flip, as it is called, serves up screen shots of the Web pages containing relevant articles – just the article and the masthead.

See fast Flip in action here.  I like it.  the experience is reader friendly.  It plays to the rapid surfing of content many of us do online.  I like the ease with which I can browse across a variety of mastheads and their handling of a story.

Fast Flip also provides publishers with a revenue opportunity.

Newsagents should check this out.

UPDATE: read the Guardian report on this.

0 likes
Media disruption

Newsagents set to move against overseas magazines

I was surprised to see the report in the Financial Review yesterday (page 46) about the move being made by NANA, the NSW Newsagent’s Association, against Gordon and Gotch over imported magazines and, in particular, a boycott of overseas magazines.

The article says that the market is flooded with high-priced overseas magazines. This is not my experience.  Through Gotch I can control the titles I receive and the quantities.  I like getting a range of overseas titles Gotch – as would anyone who claims to be a magazine specialist.

Whether I carry a title or not ought to be based on the return I achieve and the overall value it adds to my magazine offer.   While the magazine distribution system is not ideal, I find Gotch to be (usually) responsible to supply adjustments.

I would have thought that the best approach to resolving the issue would have been to to discuss the evidence (data) in a professional way.   Maybe there is something I am missing but a boycott seems heavy-handed at this stage.

NANA has done some excellent work of late on Bill Express (with the QNF) and NSW Lotteries.  I think their forecast moves against Gotch are missplaced.  I’d rather see more negotiation.

I wonder how much these proposed moves against overseas magazines  is being driven by Australian publishers who want more of the market for themselves.

0 likes
magazines

Newspapers slow to compete with online

The CEO of carsales.com.au was on ABC TV on the weekend saying that newspapers have been slow to compete with them.

People who have been reading this blog for more than a couple of years will know that I developed Find It as a newsagent connected online classifieds place.  I closed Find It due to lack of support from newsagents.  Participation was free.  The ANF muddied the waters by promoting a competitive site for some time too.

I am confident that we (newsagents and publishers) will look back and say that online classified revenue should not have passed us by.  Newsagents could have ‘owned’ this space.

1 likes
Online classifieds

Promoting House & Garden

fhn_housegarden_oct09.JPGWe are promoting the latest issue of House & Garden magazine to customers leaving our men’s magazine aisle.  We figured the free tape measure might attract their attention and drive impulse purchases from this high-traffic location.

The collateral is excellent – an A1 poster, banners, regular posters and cover run-ons.  This variety in collateral gives us options through the on-sale period of the title.  This is important since we tend to move titles around.

The main poster is actually the back of the ACP basket builder stand at our counter.

0 likes
magazines

Promoting new Weeknight Favourites cookbook

fhn_weeknight_fav.JPG Weeknight Favourites, the new ACP cookbook (out yesterday) is on display at the front of the newsagency this week.  This location is partially out of necessity as we are short of space. The simple display looks good – with the product speaking for itself.  While other retailers carry the ACP cookbooks, few will promote it this way so we are taking the opportunity for some early sales.  This has worked for us before.

0 likes
magazines

Federal Court rules Bill Express equipment lease payments

Justice Gordon today handed down a decision in the federal Court declaring that Bill Express contravened the Trade Practices Act by engaging in exclusive dealing and misleading and deceptive conduct. Action was brought by the ACCC on this matter.  Click here for a copy of the ACCC press release on the matter.

The decision relives newsagents from making further payments on their Bill Express equipment.

Curiously, the ANF is yet to make peace with newsagents about Bill Express.  The AN Board in 2003 endorsed Bill Express and robustly promoted Bill Express – without any due diligence on behalf of newsagents.  Last year, while NANA, the QNF and this blog told newsagents to stop paying their equipment rental, the ANF told newsagents to pay.  They then reversed this advice.  I mention this because the ANF is likely to try and trade off the goodwill from this Federal Court decision.  Newsagents need to remember who got them into this and who misinformed them for so long through the mess.

Newsagents ought to thank NANA and the QNF for their tireless work on this, work done using their own funds.  Their efforts brought the matter to the attention of the ACCC.  The ANF deserves no credit whatsoever.

0 likes
Bill Express

Is this a stock scam?

I received a call from a Graham from G & N Leisure.  he wanted to know if I wanted the sunglasses stand ordered for one one my stores was to be supplied weith castors or not.  I said I knew nothing about this and that he should contact the store manager.

Graham called the store manager and advised that I had every bit of faith in her ability to make the decision about castors.  Our manager advised that she wasn’t aware that we were getting the sunglasses in.  he made it sound as if I wanted them.  I didn’t.

This sounds like a scam to me.

0 likes
Newsagency challenges

Promoting Good Food magazine

fhn_goodfood_oct09.JPGWe are promoting Good Food magazine at the entrance to our main women’s magazine aisle this week.  While it is a requirement of ACP Magazines’ Connections program, we would have promoted Good Food regardless – the cover is stunning and it’s selling well ion our newsagency.

This location has worked very well for many of the titles we have promoted here.  I think this is in part due to the ease of buying directly off the display.

0 likes
magazines

Free chocolate wins New Idea best seat

fhn_ni_sep1409.JPGNew Idea gets the best seat in the house today thanks to the free Club chocolate bar which comes with each issue of the magazine.  We expect this to be a popular promotion.  To supplement the collateral supplied, we copied the cover ourselves to complete the display.

We will leave this display up until Wednesday.  the plan at this stage is to replace it with Women’s health which has a free booklet with the issue on sale today.

0 likes
magazines