A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Author: Mark Fletcher

Available at all good newsagents…

Screen Shot 2015-02-28 at 12.10.42 pmIt frustrates me when I see a magazine publisher promote that their latest magazine is available at all good newsagents. They control where their magazine goes – or their representative distribution company does.

My message to suppliers: don’t shift judgement of which are good newsagencies and which are not on the basis of where you choose to place your title.

Okay, I accept they are using a cliche without thought. Shame on them and for the judgement they impose in our small business channel.

I caught up with this tweet from the Australian Grand Prix Corporation and responded to them just now:  FFS! you choose which newsagents get the magazine so you decide which ones are good? Your words could use some work.

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Ethics

If you think closure is the only option for your newsagency

I received a call from another newsagent yesterday saying they think they will have to close in a couple of months if things don’t pick up. They are hoping something in their area will improve their situation. I encouraged them to lean into their challenges, to embrace them. I pointed them to my post from two weeks ago: An Urgent Action Plan to Avoid Closure of Your Retail Newsagency.

Some newsagencies are closing which do not need to. The tougher your challenges the more open you ought to be to aggressive change.

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Newsagency management

Another weekend, another trade show

I’m flying to the Gold Coast for the day today for the first day of a trade show in another retail channel. This will be my fifth trade show this year and my look at a fourth retail channel outside the newsagency channel. I look for opportunities that can apply to my newsagency business to give me a point of difference. Some trade shows are better than others for the opportunities they present.

As our businesses evolve so, too, must our supplier base. Gone are the days when newsagents can rely on traditional suppliers to provide innovative products through which we can define the relevance of our businesses.

Another aspect that is different outside the traditional newsagency channel supplier is the grant of exclusivity. I like the opportunity of dealing with suppliers who are prepared to respect committed retailers and not bring on another too close to an existing outlet.

At a trade show for a new marketplace you not only see new products, you get to connect with other retailers and learn from their experiences. It’s exciting and challenging all at once.

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Newsagency management

Repurposing the floor display units

standIf we repurpose a floor display unit or a spinner – to hold stock other than that for the brand for which it was originally supplied – we place collateral specific to the new product placed on the stand.

In the photo we have a stand provided for a range of one-shot plush which is now being used for completely different product.

To respect the original brand on the stand and the brand of the ne product, we placed colour strips for the new brand on the shelves over the art of the original brand. This strengthens the impact of the stand and makes it look fit for its new purpose.

There is nothing worse than a stand dressed with original branding promoting an unrelated product now on the stand.

Repurposing floor display units is about much more than putting new stock from another supplier on an old stand.

I’d note that if the stand is supplied on the basis that the initial supplier’s product is always on the stand we respect that.

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visual merchandising

Pitching part 2 of Australia The Story of us

pmausWe have part 2 of the four-part Australia the Story of us from Pacific Magazines in several locations. The newspaper placement works best at driving impulse purchases. That said, we have it with weeklies too. With the TV coverage this is an important title to leverage that and to demonstrate relevance.

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magazines

Early Easter card sales in the newsagency

easWe are finding early Easter card customers tend to purchase two or more cards at once. This season, which many retailers ignore, is good – an excellent opportunity for newsagents to pitch their businesses as being the go to card retailers in their area. We have our Easter cards on the lease line and they are attracting shoppers.

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Greeting Cards

Credit Suisse report on Tatts Group – prospects stable

Credit Suisse has released their latest analysis of Tatts Group as part of their regular research on public companies. This report is a must-read for all newsagents with lottery products. On page four is this commentary:

Margins continue to expand with internet sales growing about 170bps vs. pcp as a proportion of total turnover (now 10.8%). We expect internet penetration may reach 14% over the next two years, providing about 50bps of margin expansion.

Despite this trend, Tatts will need to grow the dollar value of commissions over time, in our view. Tatts’ agency network is responsible for over 85% of sales and therefore an integral part of its distribution. It would not be in Tatts’ interest to see falling commissions contribute to agency closures.

Here are two comments which should interest newsagents. The first comment on online sales growth needs to be understood by newsagents. The second comment on commission is interesting and something those representing newsagents could leverage.

The report also shows the importance of jackpots on lottery sales.

I am grateful to Credit Suisse for sharing the report with me.

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Lotteries

Distribution newsagents given a delivery fee increase by News Corp.

Screen Shot 2015-02-26 at 9.31.04 pmNews Corp. has advised distribution newsagents in QLD of the results of its annual distribution fee review. While not probably as much as some were hoping for, any increase is better than nothing.

Some said that the structure of the fees is a problem, and that distribution newsagents are not keeping up.

In the announcement, News made a couple of other interesting comments on their plans:

News Corp Australia has implemented cover price increases on all of our mastheads in the last 12 months and we intend to continue this in the forthcoming year. This has, and will continue to add additional revenue to the home deliveries and retail side of newsagency businesses.

We will also be continuing our highly successful series of collectable promotions which have generated considerable circulation increases and incremental merchandise sales, along with incremental distribution revenue.

You can access the News Corp. announcement here.

FYI I’m not endorsing or promoting the review, only sharing the results.

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Newspaper distribution

Dolly magazine for $4?

dollyI was surprised to see Dolly magazine on sale for $4 in a newsagency this week. I can’t think of any way Dolly could be offered in this newsagency for this price and be profitable for the newsagent as the common purchase price for newsagents is $5.9625. The $4 price leaves me wondering if there is a deal which was not available to all newsagents. I’d love to hear from others about this.

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magazines

Quality matters when choosing gifts to stock in the newsagency

IMG_3884When choosing gifts for the newsagency I always for for quality first. Price is a secondary consideration. Cheap is rarely the best choice.

Too often I see retailers including, sometimes, newsagents buy a cheap copy of a higher priced better quality product and try and sell it at the price of the higher quality product.

Shoppers are smart. Fool them once and you rarely get a chance to do it again.

My experience is that buying products for the newsagency based on quality works better in the long run.

Take a look at the cheap no name brand stationery from China compared to name brand products. We all have stories about customers buying cheap and complaining. Yet too often I see newsagents drawn to cheap knock-off products. I don;t get it.

At the Gift Fair in Sydney earlier this week I saw this issue play out. In a range of categories there were suppliers of quality product and suppliers of similar looking but considerably lower quality product. One retailer I spoke with said they bought the cheap stuff because that’s what customers want. I doubt that.

Often here I talk about the need for each of us to stand for something in our businesses. While we can stand for selling cheap products, I choose to stand for selling quality products of which I and those purchasing them can be proud.

Quality matters when choosing gifts to stock in the newsagency.

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Gifts

ANF suppliers conference

I have been asked by several people if the newsagent supplier forums I am hosting are in response to the ANF suppliers conference. The answer is no. I was not aware of this ANF suppliers conference until yesterday. I received from the ANF to newsXpress last year about an event it was planning but that event seemed to be more about propping up Newspower and I wrote to the ANF about it at that time. Tower Systems received no invitation. The forums I have planned are attracting a wider base of present day and future suppliers to the channel.

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Newsagent representation

Newsagents in Far North Queensland are a hardy bunch

It is inspiring to see through facebook and other forums how newsagents in Tropical Cyclone Marcia affected Far North Queensland have dealt with the disruption, havoc and damage caused. They have got on with it – not only in their businesses but in the broader community, helping others to deal their own personal situations.

While politicians of all colours like to fly in for a photo op, it is small business people like newsagents who do real work in their businesses and communities for the greater good at times like this.

Every newsagent in Australia should be proud of the lets get on with it approach of our FNQ colleagues.

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Newsagency management

The collapse of a newsagency business can have a far reaching impact

I heard yesterday morning that a business operating two large retail newsagencies in Victoria has gone into voluntary administration. Later in the day I heard from several suppliers who are owed money. As you’d expect they are frustrated.

Often when we hear of businesses in trouble and or closing we hear about the impact on employees and the owners. Little is said about money owing to suppliers to the business, many of which are small businesses themselves.

The impact can flow on to other newsagents.

I expect several suppliers owed money by the two newsagencies now under administration in Victoria will think about whether they should alter accounts processes with newsagents. Trading terms could be shortened, settlement discounts reduced or other changes brought in as a result of another experience.

Newsagents may end up paying a price without knowing it.

As a newsagent and a supplier I look at this from multiple sides. Many retail product suppliers, in a highly competitive marketplace, have cut margins to get business. This leaves them with little room to weather storms – like customers going broke owing money. There is little fat in business in 2015 the collapse of any customer can be most challenging.

The most frustrating situations are those where newsagents aggressively pursue the lowest possible price from a supplier. A loud newsagent committing to sizeable purchases is often given better terms. Suppliers left holding debt if such a business goes broke will feel particularly angry.

Suppliers ought to reward newsagents who pay up front or on time ahead of those who are loud and late at paying.

I feel for the newsagency channel suppliers in pain as a result of the latest collapse.

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Ethics

Shock horror – Gordon & Gotch increases supply to a newsagent without justification

kmAnother day and more reports from newsagents of magazine distributors sending additional titles which are NOT selling out.

Take a look at this example for Koori Mail – sent to me by a colleague. In the data you can see this newsagent has for all but one issue been experiencing 0% sell through yet the magazine distribution experts at Gordon and Gotch have increased supply by 200%.

The action of Gordon and Gotch on show here are shameful. No wonder newsagents despair about magazines.

I am sure the folks at Gotch will have an explanation. Newsagents are tired of excuses. We want supply based on the data.

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Ethics

Seeking help on comics

comicsI need the supplier for imported comics. Gotch and Network do not handle these. If you have suggestion please let me know.

I bought the titles in the photo from Kings Comics in Sydney – a fascinating shop if you can get to it. The mix of shoppers is most interesting. The average spend is above $50.00.

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magazines

ATO visiting newsagents to audit business records

I have been contacted by a representative of the ATO who is visiting newsagencies to review record keeping of sales information. This person contacted me as the owner of Tower Systems seeking information on records collected by the software. They did not identify the state in which they working or specific businesses they were targeting.

You’d be a fool to try and manipulate your business records or computer stored data in order to avoid paying tax.

In the 1990s some newsagents with whom I had no relationship used technology with a tax avoidance back door to systematically under report income. The actions of few gave our channel a bad reputation back then.

Make sure your processes and record keeping would withstand scrutiny.

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Newsagency management

Many gift suppliers misunderstand what newsagent can sell

Here this is a good product for newsagents the representative of a gift wholesaler says, reaching for a item set to sell for under $10.00. This rep has an attitude that newsagents can’t sell gifts priced at over $10.00.

Newsagents can sell gifts worth considerably more than $10.00. Indeed, many newsagents can and do sell gifts priced at $100.00, $200.00 and considerably more.

Supplier representatives need to reset what newsagents can sell – otherwise they will miss out on good business.

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Newsagency challenges

How one newsagent combats the theft of magazines

B-HnECuIgAAZDWhCheck out this photo published on Twitter (@AndyMitten) of how one newsagent deals with the theft of popular magazines United We Stand or Inside United in store.

Any retailer with evidence of consistent theft of a specific magazine title has to act. It’s drastic to move a magazine behind the counter but I don’t think they have any other choice.

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magazines

Newsagent supplier round table to work on helping newsagents

I invite newsagent suppliers to register to participate in one of two supplier round table discussions I am hosting in three weeks.

I am keen for suppliers to participate in a discussion about the state of the newsagency channel and how they can help newsagents weather rough waters.

The very latest newsagency sales trends by product category will be shared. Data points will include basket depth, basket mix, traffic counts, anticipated store closure rates, growth categories, factors newsagents are considering when contemplating closure.

I decided to host the forum because of the spate of closures already this year and because of supplier representatives talking in negative terms about the channel. There are ways newsagents can grow. Suppliers can nurture optimism and guide newsagents through the difficult times.

If you are concerned about the future of the newsagency channel, come along and participate. It’s free.

Access to the round table is free – I am funding it through my newsagency software company Tower Systems. Any supplier rep is welcome to attend.

Let’s make the newsagency channel stronger together!

BOOK HERE

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Newsagency challenges

Gift Fair good for visual merchandising ideas

vmaniPlenty of the stands at the Gift Fair in Sydney over the weekend presented visual merchandising ideas with picking up – like this display from Wild Republic. Their simple use of boxes and layers shows off their products in an appealing and shopable way. One of the best ways encourage team members to create different looking displays is to photograph what you like and share it with them. This is where a private staff Facebook page can be useful.

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visual merchandising

Newsagents staff members touch lives

leavingCustomers are saying goodbye to the manager of my newsagency who is moving to a new role in another of my businesses. Some customers are bringing in gifts while a couple left this card in which they wrote some touching words of gratitude.

Some people working in our newsagency businesses pass through unnoticed while others are appreciated and missed. It is a good feeling for these people, that they are acknowledged, and a good feeling for the business that it has employed well.

The experience I’ve had recently speaks to the experience of personal service in a small business newsagency compared to the almost faceless volume based experience in a large retailer. Good people do make a difference. It is wonderful when our customer notice and appreciate that.

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Newsagency management

Joining the fat vs. sugar debate

fatsugarThe latest issue of Australian Healthy Food Guide leverages the fat vs. sugar debate on the front cover to drive sales. This is a magazine to place next to weeklies and next to newspapers – to leverage interest in what is a highly topical cover story. this is an example where a simple additional placement can drive incremental business.

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magazines

Selling happiness in the retail newsagency

happinessSelling happiness works best when the seller is happy. Imagine how a customer would feel brining a product promoting happiness to the counter and encountering a grumpy, or unhappy person serving them. If their frame of mind when selecting the item was happy they’d soon come thudding to the ground from the sales experience.

Happiness sells. The happier we are in our businesses the more customers will enjoy shopping with us and the more they will purchase.

We demonstrate our happiness through our interaction with customers, employees and suppliers. Our happiness can make others happy and a happy shop is more likely to be a successful shop.

I have been thinking about this these past few days at the Sydney gift fairs where I have seen plenty of products directly or indirectly nurturing happiness. it made me think about my shop face, the personality I present when working in the shop. It’s all about business, very focused. I suspect I’m not coming across as happy as I could / should – especially if selling happiness books like those in the photo.

Our demeanour in small business retail matters more than in big business. I think shoppers expect more from us. Our happiness and that of our team is more important than in our big business competitors.

While I don’t have any research I can easily point to backing up my claims, I suspect there will be others here who agree.

How happy do you present in your newsagency and does it matter?

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Newsagency management

The high cost of thick magazines for the newsagency

thickmagsThe current of AWW has a think Priceline catalogue stuck on the back – meaning we fit fewer into a pocket. In the fixture photographed we can fit five copies while for BHG we can fit ten.

Considering the cost of space, the time spent managing thicker titles and the sales of BHG and AWW, the Priceline catalogue has a cost for newsagents which makes this issue of BHG far more appealing in my view.

I’d vote for a fee for magazines that are thicker than what we might agree. Bauer are making extra money from the Priceline catalogue and we should participate in that because of the extra costs it imposes on us. We need to look at what we do with and for magazines as a fee for service. Every issue of every title needs to be profitable.

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magazine distribution