Online, what matters more? You, or what you sell?
Newspower recently sent our marketing that claimed 6,245,277 searches on Google. I knew this was wrong and shared with them data on actual Newspower searches.
The Newspower website itself gets around 16,800 visitors a month. The term Newspower accounts for 3.42% of its traffic. The Newspower website traffic appears to have dropped around 30% over the last 18 months. I shared this with Newspower and their CEO said the claim of 6,245,277 Newspower searches on Google has been mistakenly stated. It was not our intention to mislead any reader with this information, and we will now advise those readers with clarification of the information.
Here is comparative traffic data that I collected this morning using SEMRUSH for 4 newsagent brands / groups.
The thing is, though, this does not matter.
What matters is what people search for online.
newsXpress has a comprehensive, easy to access, multi-faceted online strategy across multiple web platforms. Since I own a newsagency software company too, I have made sure this is easy, and successful for our members.
But back to what people search for online. Here’s a 13 minute video I made this morning that offers real data examples.
If you want revenue from online shoppers, my advice is that you seek it from multiple channels: your own website, websites connected with your marketing group, social media and more.
We have moved from the one pathway to sales, through your shop front door, to today’s world of many pathways, which often connect.
How, when and where people shop has fundamentally changed. This was happening long before Covid. But, Covid, has sped things up.
A challenge when it comes to online is trust. Plenty of people and businesses make claims. Ask for evidence supporting any claim. Their response to you asking for evidence could indicate a simple mistake, deliberate misleading or ignorance … it could also provide evidence that their claim was accurate, which would be ideal.
Online is like to gold rush era of the 1800s in Australia. It’s a rush with people of varying skills and experience our there, in the rush. take care to make informed decisions.
And, yes, it is vital you join the rush. Too much business today is transacted online for you to not engage. Engage now and expect to sell to people you’ve not sold to before.
New-look WH Smith elevates transit retail in Australia
The new format WH Smith stores at Melbourne Airport elevate transit retail in Australia. In the Virgin terminal, the main outlet looks terrific, packed with stock, well sign-posted, well laid-out and immensely stoppable.
The magazines are well organised, and full face, which I like.
Here’s a small WH Smith kiosk outlet further on the concourse.
While this transit model, a convenience model, is not my thing, I know for some newsagents it is. This is why I share these photos here.
Now, if WH Smith rolled this model out to suburban Australia, they would give newsagents and, maybe, 7-Eleven, a run for their money.
Crikey invites Murdoch
Crikey, a respected independent news outlet in Australia, yesterday invited the Murdoch organisation to sue them, to put into action threats made against Crikey.
The Lachlan Murdoch letters
Nearly two months ago, Crikey mentioned the words Murdoch and Murdochs in an article about Fox News, Donald Trump and the Jan 6 insurrection in Washington. The next day Lachlan Murdoch threatened to sue us. Today, we are publishing his legal threats — and open letters in the US and Australia inviting him to follow through. We believe in freedom of the press. We thought he did too.
Crikey has run an ad in the New York Times and the Canberra Times:
Independent journalist Mark Sawyer writing at Michael West Media provides useful and excellent background to this story.
And, as we now know, a matter in on foot.
Marijuana shops in the US offer among the best retail experiences
Whether you partake or not, visiting a marijuana shop in the US states where it has been legalised is a visit to best practice retail.
I guess because of the tough road to legalisation, the retailers have been sure to get it right in terms of layout, product information, displays and customer service.
I have seen many different shops and each was an excellent showcase of best practice retail. These photos are from MedMen in Venice Beach, LA, from a few days ago. You can see a clear and easily accessed shop layout, excellent product information available from the tablet computers, good VM and more.
The approach is professional retail. Of course, a benefit for them is that they have been able to come to this without a legacy retail experience holding them back.
Here’s the front of the MedMen shop on Fifth Avenue in New York. It looks right at home above the high fashion stores.
While, for sure, there is margin for the space, and the been to fully explain each product, these stores provide knowledge and service. Now, these two things, knowledge and service, are vital in any local specialty retail setting.
What I saw at MedMen and similar marijuana stores is a reminder of focussing on these, and providing to shoppers experiences that demonstrate strengths of the business, experiences that bud trust.
The Kanye West / GAP clothing collaboration is dark, messy and odd
I got to visit the GAP flagship store in Times Square, New York, a few days ago and see, first hand, the Kanye West clothing line launch that has been mired in negative press recently.
Upfront I need to note I am not the customer. But, I am a retailer. This felt like staged theatre, that had miss-stepped.
The idea, as I understand it, to to release a range of clothes through a retail experience that draws ‘inspiration’ from homelessness, hence the way the products are displayed in-store.
I have seen plenty of homelessness in Australia, the US and elsewhere. This did not feel connected. certainly, US$350.00 for a basic hoodie did not feel homelessness connected.
Hey, kudos to them for trying a very different approach. At the Times Square store, the whole ground floor was given over to the experience. You had to go down the escalator to the lower level for the traditional GAP experience.
For me, I think storytelling, the connection, that Kanye West claimed to be aiming for was missing. It felt like controversy created for the sake of it, to get in the news, which it has.
The whole experience did not feel like innovative or even experiential retail. To me, it felt gimmicky, attention seeking for the sake of it, without the social purpose claimed in interviews.
Here are some photos I took of what I saw. The first photo is the signs outside the business while the next three are the ‘visual merchandising’ inside.
Kanye West says this is his art and while art appreciation is subjective this does not read like art to me. The price tag for one says that – it distances the ‘art’ from the claimed intent.
But, this is a retail location designed to sell stuff, in a high-traffic location known for selling stuff. This collaboration felt off, odd … but I am glad I got to see it.
Now, for more background on this range and the story behind it, this article by Jake Silbert and published yesterday at Highsnobiety is a worthwhile read from someone more aware of Kanye, trends and the US experience.
I don’t matter any more – newspaper home delivery customer
I don’t matter anymore, the newspaper customer said on the other end of the phone a couple of days ago.
They called me because they could not get any joy from the publisher or the business responsible now for delivering their newspaper.
For years, my newsagent would fix any issue, including stolen papers.; It was easy, they told me. Now, if I can speak to someone, which is rare, nothing happens.
I don’t matter any more.
I listened to their story but could not help. This is not one of my old customers. They are not even in my state. I explained that I share their frustration.
The damage the decisions by the major newspaper publishers to their brands is considerable. But, I suspect they know what they are doing. They have made the changes that have distanced newspaper delivery from being a personal and local service to a faceless corporate service.
Wha’s the old adage: the news we value the most is local.
Two excellent gift fairs in New York
I am grateful to have been able to attend two wonderful and inspiring gift fairs in New York this week. I say grateful because of the innovative products on show, and that much of what I saw is available for supply to Australia.
While the git fairs in Australia are okay, if we want to innovate in our shops we need to see newer products, and products of=ther retailers are unlikely to stock.
NY Now was excellent and Shoppe Object was more maker / creator fresh. Both appealed to similar retailers, although some might do one show and not the other. They were a 15 minute car ride from one to the other.
Here’s a view of the floor of Shoppe Object.
I am especially interested in finding products not represented by larger wholesalers as it is this space that we find uniqueness in our marketplace, and that is valuable in retail and online today.
Newspaper digital subscription prices all over the place
The Times of the UK is offering 12 months of digital access for £1 a month.
This is a crazy price considering that digital access to The Australian for the same period costs $516.
I mention these as they are both News Corp. titles.
Looking at other titles, the prices are all over the place, but, subscription costs in Australia do seem higher.
More self-serve lottery kiosks in New York
I am not sure if it as a result of the pandemic or simply natural progression but I have noticed more lottery game and scratch ticket send-serve vending units inside retail settings, like this Hudson News outlet that I visited today at the Port Authority bus terminal:
The shop did have a lottery sales counter, but it was not obvious. In the 10 minutes I was there 1 person purchased lottery tickets at the counter and 5 or so from the self-serve unit.
Visiting Iconic on Mulberry Street, New York
Iconic on Mulberry Street New York is an awesome magazine shop, and foods / convenience outlet. It is my first time getting here a couple of days ago. It’s better laid out than the other specialty magazine shop I saw here in New York a few years ago. Take a look:
What I love about the shop is how easy it is to get around the shop. It is shapable, accessible with magazine covers easily seen.
What’s interesting is that the major weekly and monthly titles are missing, which makes sense in a specialty magazine shop – it’s what attracts shoppers prepared to travel, the magazine destination shoppers.
I’m over here for 10 days looking at interesting and innovative retail in New York, upstate New York and in Los Angeles.
More soon …
Stunning Father’s Day display
This Father’s Day display at newsXpress Sarina is stunning. Shelley and Mark run an innovative business, which is continuously evolving. What they achieve in their town, which is 30 minutes from Mackay in Queensland, is best-practice.
Their success, like this display, is their own innovation. I share it here for inspiration.
A new business insights dashboard in newsagency software offers newsagents a bright pathway
The Tower Systems newsagency software has benefited from a major update this week. While the company releases 3 or 4 updates a year, this update is special because of the new business insights platform it delivers.
There is nothing like it in any other newsagency software.
This dashboard pushed business insights, it collects, curates and presents the insights data without being asked to do so.
Whereas plenty of software programs offer reporting facilities for discovering insights, it’s a pull approach. This dashboard is a push, and it focusses on key measurement points that are vitally valuable to local small business retailers, especially retail newsagents.
This new dashboard focuses on 6 critical areas of retail to assist you on making key decisions by representing data in a graphical & easy to understand format.
These 6 metrics are among the most important metrics that Retailer should be focusing on to impact the profitability of their businesses.
- Where Are We Today – Gives you a snapshot of the overall sales & liabilities as it stands Today, this powerful tool can also be expanded to a desired time period.
- What’s Not Selling – This gives you a visual understanding of what is not performing in your business. Deadstock in any business is lost cash. This report gives you the ability to make decisions on this underperforming stock whether it be discounting or other stock reductions strategies to unlock this lost cash.
- What Am I Missing Out on – This give you a list of items that have sold out and potential missed opportunity. The visual sales history will assist in ensuring the right items are restocked to ensure future revenue is not missed out on.
- What Sells With What – This gives you an insight to consumer basket analysis. Through this you will see exactly what stock items sell with other stock items and from this you will be able to leverage upsell opportunities, co-location and promotion opportunities. This also shows the sold alone percentage so you can see item upsell efficiency.
- Is Theft An Issue – This provides a in-depth visual overview of all the retailer audit log records by reason, number of occurrences by time day. This will assist in identifying staff theft/training issues that may need to be addressed within the business.
- When Are We Busiest & Quietest – This is a visual overview detect any quiet or peak times in your business by displaying over the week as well as detailed by hour
The idea of the dashboard was mine. While the Tower newsagency software offers the insights, newsagents needed to know they wanted them, they had to look. Too many did not – for a range of reasons. Hence, the decision to create a push approach. I brought the idea to the tech team and, at the same time, tested the idea with some customers. Soon enough, we were invested.
Built from scratch by the Tower software development team, this is a significant investment of a genuine value-add for small business retailers, like retail newsagents.
Once the new dashboard was created, we showed customers in a Zoom meeting, and then we live-tested it in my own newsagency shops. Wow! The value was immediate. I saw things that I did not realise, opportunities there for the embracing. The visual ways the insights are presented are terrific, accessible.
We then offered it to the close-knit Tower Systems beta community – a community of retailers from different channels who get top test an early release of the software. Their feedback was wow, this is amazing!
Now, this week, it is available for all Tower Systems customers.
The enhancement is available to all Tower Systems customers as part of the regular update enhancement service from the company. The company is also providing complete documentation as well as training.
The what am I missing out on tab has shocked some retailers. They did not realise that they were missing so much revenue by not being consistent with re-ordering. Some retailers choose to not reorder some lines as they want to see change in their shop. That’s a reasonable decision, unless it cost the business out of certain revenue.
The goal here is to underscore business decisions with accurate data. the easier we make that data available to local small business retailers line retail newsagents the greater the value they can derive from the POS software they use, and value today is critical in every area of our retail businesses.
If you’d like to hear more about some of the insights offered in the new insights dashboard, here’s a video from me speaking about it:
Yes, I get that there will be some grinding their gears at what may read as an ad. The thing is, there has not been much genuine innovation for retail newsagents in newsagency software in recent years. There has been some enhancements connecting with The Lott, integrations with BNPL, integrations with more EFTPOS platforms, but not much innovation around newsagency retail management.
This insights dashboard is something I am proud of because it is genuinely innovative, serves the retail newsagent and is available to newsagents for no additional cost. It’s a true value-add, and we don’t see enough of that these days.
Disclosure: I own Tower Systems and am proud that my company serves more than 1,700 newsagents with newsagency software. The company also serves another 1,500 or so retailers in other specialty retail channels. If you think you might be interested in the Tower software, please email sales@towersystems.com.au.
A New York card shop used GoFundMe too help recover from a huge fire
Here’s the post announcing the fundraiser for the Essex Card Shop that was hit by fire early this year.
Help Essex Card Shop on Ave A
Hi. My name is Saba Aslam. I am making this fundraiser for our family business, Essex Card Shop located at 47 Avenue A, New York, NY 10009. Muhammad Aslam is my dad and the owner of the store, Jay Patel is my uncle and the manager of the store, and Mehnaz Noreen is my sister and works in this family business. There was a huge fire today (01/10/22 at around 4:30 pm), and the entire store is destroyed by the fire. Thank God everyone made it out alive! This fundraiser can really help this small business pick themselves up again and recover from this. Every single corner of this store is burned, damaged, and destroyed. I am 27 years old now, and I have seen this store as a part of my family ever since I was a little girl. Let us all please come together as a loving community, and help this small business rise from its ashes! It’s heartwarming to see all the love coming from the community. Please help in any way you can. Keep us in your prayers
Click here for a recent story on progress.
It’s a fascinating approach to recovery from something like this. Not sure about the legal obstacles here in Australia tho.
Hey magazine publishers, it’s not that hard to pitch local newsagents
💥 NEW ISSUE ON SALE NOW! 💥
Find the September Issue of Healthy Food Guide at your local newsagents and supermarkets!
#healthyfoodguide #HFG #cookwithhfg #onsalenow#familymeals #healthyrecipes #dietitianapproved pic.twitter.com/FDTuNRMoUX— HFGAustralia (@HFGAustralia) August 7, 2022
Advice: never let someone else setup your Google business profile
I have been helping a retailer recently try and get control of their business profile on Google. It was setup for them by another party that has been reluctant to give the local retailer access.
Google has been no help in resolving the situation.
Setting up a Google profile is easy. My advice is do it yourself, control how you want your business represented to the world. The profile is about you, after all, and not how a bland marketer thinks your business looks.
A Google profile is a living thing. If someone else sets it up for you, are they going to maintain it? Probably not, do it yourself, be responsible for our your business is seen by the world outside.
While I appreciate to a non-tech savvy person it may seem an easy decision to let someone else do this for you, it is not because they are not you, they are not your business. It would be like you letting someone else control a key part of your business, a key resource on which you rely.
Doing it yourself is easy. No tech skills are required. Google offers advice. This link from Google takes you to where you can get started: https://www.google.com/intl/en_au/business/
Hootsuite also offers advice on setting up your business profile that I think is worth reading: https://blog.hootsuite.com/google-my-business/
Please, don’t be duped by people who say they are the experts to do it for you. This is absolutely best done by you.
What a good shout out about newsagents …
Wanted to buy a map. Went into a couple of service stations and they looked at me as if I had two heads 😆 Finally found a good old fashioned newsagent. Success!
— Sandy Horne (@SandyHorne61) August 7, 2022
Early start to charity boxed Christmas card sales
We decided to kick off access to charity boxed Christmas cards early this year at our online store, and sales have been good.
Some customers purchase only cards while others buy ornaments and other items and add a box or two of cards into their purchase. The basket data is fascinating as we try and figure out the initial shopping intent.
Looking back over the charity boxed Christmas cards sales this year already and for Christmas season last year, not one of the purchases was from a customer local to us. There were several businesses that bought big, which was terrific. In fact, I think this business opportunity is something newsagents could leverage.
We have had this range of charity boxed Christmas cards in the shop through the year and while they have sold okay, it’s online where there is more interest. I guess that is because online makes it easier for us to reach those early seasonal planners.
The other point that is interesting is that shoppers love that most of our charity boxed Christmas cards are Australian designed and made.
What we are doing with this website any newsagent or other retailer could do. For us, our approach is to grow the percentage of revenue the business earns from online versus in-store. Currently, for this shop, it sits at around 40% of revenue, which is at the high end for similar local Aussie retailers. It’s tough and relentless work keeping the data on the site up to date, answering customer queries and fulfilling – but the right processes can help streamline all of this. It pays off when you get good sales and repeat business.
In fact, repeat business is key for this type of seasonally-focussed business.
We are five years in and still growing, which we appreciate.
Anyway, back to my point – people are shopping early for charity boxed Christmas cards so if you have stock in the back room, consider getting it out and pitching it on social media and elsewhere. Being in front of an opportunity and winning business is better for you than someone else getting that revenue.
Footnote: the shop managing fulfilment of these purchases is not the same shop I mentioned in my previous post.
You’ll find the best range of Father’s Day cards in your local newsagency
This is the range of Father’s Day cards in my newsagency on Glenferrie Road Malvern.
We have cards from two suppliers covering a broad range of captions, and this matters for Father’s Day … caption range. We also have money wallets, a card with a premium gift and a very cool card that is a bit of a DIY opportunity for dad.
I like the breadth and depth of range. It makes the shop the destination for Father’s Day cards on Glenferrie Road, which is positioning we sought.
Cards sales in this business are up 25%, in a marketplace that is, overall, flat. Cards are important to us in terms of GP contribution, and we manage them with that in mind.
Anyway, back to Father’s Day. We’re making noise on the shop floor and outside the shop about it because we see it as a good traffic driver. early indications are encouraging.
Looking outside this shop at other newsagencies, for sure, the local newsagency is the best place to find the best Father’s Day cards this year … since the same cards are not everywhere.
Footnote: yes, I know the Father’s Day cards in the photo are blocking the gift packaging. It’s a temporary situation until next week when we can better situate the Father’s Day cards.
Tips for hiring and retaining employees in local small business retail
Talk to anyone in business and they will tell you that hiring and retaining employees is one of the biggest if not the biggest challenge they face.
Retail is finding it tougher because working in retail is tough. Besides the obvious of being on your feet all day and how working in retail is seen by many, there is the challenge of dealing with difficult customers. Abuse of staff in retail is common, and no matter how much we provide support in a shop, there are customers itching to take their anger out on someone.
There are ways we can make working in retail more appealing so as to attract good people, and retain them. Here are some of my thoughts on this.
Hire people who want to work with you and help the business thrive. People working to make money only will only focus on that. You need to try and find people looking beyond this week’s pay check. You need people wanting to build something for themselves long-term.
Give your people power. Let them make decisions about the business, encourage them to be personally invested in the business, and this this help develop their skills. The more their future is enhanced working in the business the more they will love working the business and contribute positively.
Support them. Everyone working in your business is on your team. Nurture them. Train them. Support them. have their back. The more they experience this, the more they will do it for you. This support is especially key in retail where customers may be abusing at the counter.
Cut the mundane as much as possible. If there are mundane tasks in the business that could be eliminated with better processes, do it. The less mundane work the more people enjoy their jobs and that helps them stay with you.
Open the books. Sometimes people look for work elsewhere because they think the business can afford to pay them more. By opening the books you might be able to show enough for them to respect and appreciate what they are paid. Opening the books also offers the opportunity for them to think and act more like an owner, to be more invested in the financial success of the business.
Offer a pathway. As much as you are able in your local retail; business, offer people working in the business a forward pathway, opportunities for them to personally advance.
This is not a complete list, of course. It is offered to get you thinking about your situation.
The only topic I have not canvassed is pay. Of course paying the award is inadequate as it is the bar, and plenty would say it is a low bar. What you pay depends on your circumstances and, considering them, how you view your staff. If your staff are adequate, pay the award. If you value them more, pay them more within your capacity and considering what else you offer, such as flexibility to their schedule.
It is easy to complain that finding and retaining employees is difficult. It is hardware to take steps to fix the problem / challenge for your business. complaining achieves nothing. It’s the forward steps, no matter how small, that matter.
The newsagents best placed to find and retain staff are those transitioning or that have transitioned away from the old-school agency model, or at least in part – for it is these forward-focussed businesses that are more interesting.
…
I have owned retail businesses, newsagencies, gift shops and online shops, since February 1996, and own 4 shops today. I’m not an expert, nor am I professionally trained in this. But, I have learnt from many situations, many mistakes. Good people are essential to any local retail business. Business size is not a factor in attracting and retaining good people.