Author: Forest_hill

Where will newspapers be in 5, 10 or 20 years time. The world is becoming more environmentally savy and more time savy. Everyday billions of newspapers are printed all over the world and i would say that most consumers would not be aware that any unsolds are returned to the publsher (this is the case in Aust, anyway). These returns come come at a huge cost in both transport and labour for both the retailer and the publisher. Imagine a world where only the number of newspapers that are actually purchased and paid for by the end consumer are printed. Will newsagents become mini print centres? With high speed colour printers/copiers readily available in most newsagents will this become a reality?
Imagine reading a newspaper printed on quality white paper in full colour with much better quality graphics. No more ugly newsprint, no more broadsheet and when your finished bring it back to your newsagent the next day, we will recycle it and give you a discount on the next days all because you recycled.
With copier technology available today we can fold, staple and hole punch your newspaper all for your reading pleasure.

And when you buy your newspaper we are not going to put it in a plastic bag for you to take home either.

More on this later

Ben Kay

Well its taken a while but this is the first blog entry for Forest Hill. We are alive with Easter at the moment, we have decided to go nuts with our Easter Darrell Lea range and we have taken on four times as much stock as last year. There a number of reasons would decided to do this, firstly Darrell Lea has made a company decision not to supply any of their easter product to any of the major supermarket chains. If they support us with such a move then i am only happy to support them.

Secondly I recently attended a visual marketing seminar hosted by the Australian Retailers Association Young Executive Group (which i have also joined so you probably hear more about these guys in further entries). The takeaway from the session was that if you are going to give you customers a visual display, then make a statement, dont half do it and have the stock to back it up. If you take a look in the photos section you will see we have made a statement about Easter we have done the front window, easter dump bins, posters and props etc etc. We probably spent about $300 on items for the display including some moving lights that we hired. Whislt this may seem like a lot i see it as an investment in the future and better visuals means better sales.

Ben Kay
Manager