At 9am today the Sydney Reed Gift Fair gets underway. As an exhibitor I know the fair is smaller than last year. I am as excited as ever for the show as number of suppliers displaying and feet through the door is not a measure of success. It’s new customer accounts that matter the most.
Last year at Reed there was a more diverse type of retail businesses represented. This proved to be commercially valuable. I am expecting the same this year. Being the only software company at the event helps.
For Tower Systems, this trade show is all about AI in retail. The advances are real, available today and huge.
There is a good mix of suppliers here, including plenty of new suppliers – including a couple who have flown in from overseas for the event. Everyone is feeling up beat.