My newsXpress newsagency marketing group has launched an exclusive product range opportunity to its members valued at more than $10 million to retailers in the group.
Bring supported by professional public relations and marketing teams with a focus on national, state and regional TV, radio and print media, this newsXpress exclusive is set to drive traffic to newsXpress stores listed in all the marketing.
To be in-store in a few months, newsXpress members have been fully briefed on the products and they are making arrangements to support the opportunity with value-add products to maximise the revenue from the program.
From what I can tell, this is the largest exclusive opportunity for newsagents in a marketing group in the history our channel. It has come about following over a year of work by the newsXpress team working the key stakeholders.
This program will attract new shoppers to the participating newsXpress businesses and the websites they operate.