My newsXpress newsagency marketing group has been actively promoting all newsagents in the lead up to Valentines Day, encouraging Aussies to shop local regardless of newsagency banner. This has been in the form of a range of social media posts including:
Love locally this Valentine’s Day and buy your Valentine’s Day cards at your local newsagency. Local newsagents support the local community thanks to your support. Choosing your local newsagent over a supermarket or a national chain is a choice for supporting local. #SmallBusiness #Retail #ShopLocal
I am proud that newsXpress is providing such public support for the whole channel like this.