The Boxing Day sales are a crucial event for small business retailers in shopping centres in Australia, especially on the east coast. This annual shopping event presents a unique opportunity for these businesses to boost sales.
The Boxing Day sales draw significant crowds to shopping centres. This surge in foot traffic provides small retailers with excellent exposure to potential customers who may not have visited their store otherwise.
Smart retailers have bought for the sale and they use the Boxing Day sales to offload excess stock. This helps them free up valuable shelf space for new merchandise and generate much-needed cash flow.
By participating in the Boxing Day sales, small businesses can ride on the marketing coattails of the big retailers who spend up on advertising.
Successful Boxing Day sales can enhance a small business’s reputation and create a positive brand association with value and affordability.
In you are in a shopping centre, the Boxing Day sale can be a valuable engagement opportunity.
In my own situation, in high street stores, it’s not as much of a thing. Online, however, it’s HUGE.