newsXpress has launched the Christmas in-store prize for its Seasonal Edge program – a program giving newsXpress members free prizes valued at between $350.00 and $500.00 to give away to a lucky winner in each newsXpress store.
newsXpress head office is funding the promotion. With membership growth, the investment is over $400,000 being spent to drive sales for newsXpress members.
newsXpress members have been provided digital collateral as well as professionally printed large-format posters for in-store display.
The promotion runs from now to the close of business December 24, 2024. Each card purchase is an opportunity for a customer to enter. Members get to manage this how you see fit. They can give an entry for each card in a purchase, or one entry per purchase.
The sole goal of this promotion is to help newsagents win more card sales.
It’s not supplier specific or card caption specific. This way customers aren encouraged to consider all cards and thereby, hopefully, shop the card department deeper than may usually be the case.
The first Seasonal Edge promotion was Father’s Day this year. Card sales in the month leading up to Father’s Day spiked, delivering industry leading same-store card sales growth in participating stores. This is what Seasonal Edge is all about.
newsXpress members don’t pay extra for it, it’s a bonus of being in the group.
Over the years I have seen too many supplier funded promotions that seek to drive sales for one supplier. In creating Seasonal Edge it was important to me that it served the needs of the retailer ahead of any single supplier. This is at the heart of the make up of this campaign. As we saw with Father’s Day, it works. The business is a winner, along with the lucky customer who wins the prize.
I know retailers love the promotion. I see it in their engagement in-store as well as on social media. The truly smart retailers use this on social media to drive shopper traffic, enhancing the win they achieve from the promotion.
While there is plenty of marketing noise leading up to Christmas, this campaign gives newsXpress members something different through which to pitch their businesses.