Advice on how to get your business website to rank higher in search engine results

Here are 6 things to do to rank higher with Google and other search engines:

1. Include brand in product names as that’s what people tend to search for.
2. Arrange products by brand, with the brand name in the collection URL.
3. Use blog posts to promote brands and branded products. Write these yourself. Try and not use AI generated content – search engines preference human created content.
4. Use keywords relevant to your business in the content on your website, keywords people are searching for.
5. Ask your suppliers to link to your website.
6. Optimise meta title and meta descriptions to accurately describe content.

Here’s how you can optimise meta titles and descriptions in Shopify:

1. Go to the product you want to edit in your Shopify admin.
2. Click “Edit” to open the product editor.
3. Scroll down to the “SEO” section.
4. Replace the default title with a concise and informative title that includes your target keyword.
5. Write a compelling description that accurately summarises your product.
6. Click the “Save” button to apply your updates.

Additional tips:

1. Incorporate target keywords naturally into your meta title and description.
2. Aim for a meta title around 50-60 characters and a meta description of 150-160 characters.
3. Use strong action verbs and a clear call to action.

Each week add new blog posts. Each post should be about a single product or a single brand. Talk about what you love about it. Be personal. Use a friendly and engaging tone. Write more than 350 words, ideally above 500 words. Refer back to your physical shop in the post. Use the product name or keyword or phrase you are targeting at least five times in the post – use it naturally though.

If you are not sure what keywords to target, ask someone. I provide this advice, based on data evidence, free to Tower and newsXpress customers. The data I source is through a platform I pay US$300 a month to access. It’s up to date for Australian keyword searches.

Keyword targeting in your content is key to the content driving your website higher in search engine results.

Yes, this is all hard work. Do it if you want to rank higher. A website is a forever hungry beast.