The release of the Bluey coin products through Australia Post has provided an excellent opportunity to pitch all things Bluey in the newsagency from the magazine to the toys to the plush to the latest release of Bluey licenced cards from Henderson Greetings.
We have had the Bluey cards since they were first released a few years ago. They have been a hit commercially and creatively. It’s good to see the licence renewed for Henderson as they have served it well with their Aussie made products.
While the magazine, toys and plush are cool, it’s the cards that have the broader appeal given those shopping for cards. We have found counter placement to be terrific for boosting impulse purchases. It’s an easy win.
Bluey is an easy win. Currently, there are 1.4 million Bluey related searches in Australia. If you have an online shop with Bluey products available, leveraging searches for the keyword ought be a priority. You can do this through thoughtful product names and descriptions as well as supporting blog posts. This type of marketing costs in time only. It is easy to engage with.
I’d note that leveraging the Bluey keyword is challenging because so many others are trying this too. You have to be smart and you have to have a range of content. One blog post, for example, is not enough. Publish several on different Bluey topics. Have as much product as possible too. This raises your profile with the search engines.
If you are not an Australia Post LPO and have not had access to the coins, there are other Bluey products you can access to make the most of this mega-licence. My advice to newsagents is to embrace the Bluey opportunity, even if you think you do not currently serve that customer. This is a licence that surprises with its broad appeal.
If you do have the Bluey cards, toys, plush and magazine, my advice today is to place it all together, in the window or somewhere else people will see it. Ride the coattails of the coin release for an easy sales boost.