Commando is a low volume magazine that is much-loved by those who read it. Once a fan knows you syopck it, they come back again, and again. This is something to love about Commando and the many other special interest titles.
While niche titles may be small in sales volume, the returning customer traffic assists in their efficiency. They are good titles, too, to pitch on social media.
It’s in this special interest space where our channel has growth opportunity. The challenge is the poor tech platform rom distributor Are Direct for growing in-store range of niche titles.