The Are Media / Coles Despicable Me and Minions promotion prompted me to loom at the licence for opportunities for newsagents. In case you’ve missed it, here’s the Coles in-store pitch:
I checked Google search data using the SEMRush platform to which I subscribe and found that in Australia there are more than 180,000 searches with despicable Me in the search text. For Minions, the number is 472,000. That’s a ton of searches.
While plenty of the searches are for the entertainment products, plenty are for toys, games and books, a categories easy for our channel.
If you have Despicable Me and / or Minions product, my advice is to talk about it on social media and pitch it at the front of the shop or at the counter. You have nothing to lose and plenty to gain. It’s worth thin king about the various shoppers for these licences. While we at first think of them as kids products, there are plenty of adults who like the licences and collect products related to them.
I am aware of at least six suppliers with Despicable Me and Minions licences products I’d carry in the collectibles / gifting spaces.
While some newsagents may wish they had this Coles promotion, we can trade off the raised profile for these licences by being tactical.