Several lottery retailers have contacted me to discuss this. The thing is, we won’t know until the day.
Boxing Day sales are bigger in some states than others.
In locations where it is a big sales event, lottery customers may impact store traffic and this could dampen sales results.
In locations there Boxing Day sales are not a thing, the jackpot presents an opportunity.
If I had lotteries and was running a Boxing Day sale I’d prepare the shop layout and register placement such that any lottery traffic bounce did not hurt hoped-for Boxing Day sales.
I’d also try and leverage each opportunity for the other.
Lottery jackpots are a terrific boost sales, but unwelcome when they hinder better margin business.
A Boxing Day sale has more opportunity for return business that a lottery jackpot I think.