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The Lottery Office advertising push

I saw The Lottery Office being promoted on a huge billboard at Essendon Fields in Melbourne a few days ago, promoting huge jackpots. Going to their website they are pitching prices bigger than current Australian lottery jackpots.

I recall politicians saying they would ask on overseas lotteries being promoted in Australia yet here is The Lottery Office as big as ever, representing their global ownership.

The Lottery Office is Australia’s ticket to the world’s largest official lotteries.

The Lottery Office, established in 2018, is fully Australian owned and operated, licensed and regulated by the Northern Territory Government of Australia. With its Head Office in the Northern Territory and a Service Office in Gold Coast Queensland, The Lottery Office is a market leader in the global lottery industry making it the smartest way to play online with real tickets, no bets.

The Lottery Office operates under the parent company Global Players Network Pty Ltd, licensed and operating in Australia since 2003. The lottery draws and business systems are continuously audited by the Northern Territory regulator with regular processes and financial reviews.

While Lottoland may have retreated from this ‘betting’ space, The Lottery Office has not. Theirs is not a betting pitch like Lottoland.

When a player purchases a lotto ticket online in one of The Lottery Office’s official Government licensed lotteries, The Lottery Office purchases a matching ticket with the same numbers in an overseas draw. In the event of a win, The Lottery Office collects the prize amount*, and then pays the winner the exact same amount collected, guaranteed!

If I was a lottery retailer with The Lott, and gee I am glad I am not, I’d be angry at what The Lottery Office is doing since it is expensive to be a franchisee for The Lott.

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Lotteries

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  1. Raymond

    Thanks for posting this. You say that if you were a lottery retailer with The Lott then you’d be angry at what The Lottery Office is doing but what confuses me is that when you go to https://www.lotteryoffice.com.au/pay-in-store/ then you can search up which newsagents you can deposit funds into your Lottery Office account at. It says that over 1500 newsagents have already signed up to this, the newsagents get a sign-up bonus and the newsagents get another bonus when customers purchase tickets on The Lottery Office. So it seems like a lot of newsagents aren’t that angry about it!

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  2. Mark Fletcher

    Raymond I’m with you on this. It makes no sense at all. I suspect it’s agents who have done this and not retailers.

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