Engagement with Halloween has grown in Australia for sure over the years. we can see that on the streets, in sales of masks, costumes and home decor and in local events.
The one part that has not grown in Australia is greeting cards.
I am in the US at the moment and every card shop (large and small) has a big range of Halloween cards. All fun and spooky. Looking carefully at the ranges here, I am sure we are missing an opportunity in Australia.
Halloween is a good party season. It’s family friendly, and something we can lean into beyond greeting card sales.
It’s also a good season to push us into Christmas.
I’d love to see Aussie card companies play in this space.