I was drawn to the celebrating local souvenirs stand in the WH Smith store at Adelaide airport. What a terrific pitch I thought, until I checked out some of the products.
Pitching products made overseas on this display represents a fail in my view. But, hey, maybe enough shoppers either don’t check or don’t care. It’s up to the individual as to how they read this.
For plenty of the products on this stand, the celebrating local part is the local image or Adelaide printed on a product. It’s hardly a celebration of local in may opinion.
Back in my own shops I know most people who are keen to support local want to know where products are made. Some make the point they do not want to be caught buying something made overseas and presented as local.