While I get that many newsagents are reducing space commitment to magazines on the back of declining sales, at my Malvern store sales are growing. I think this is in part due to our out of store promotions like the video below that we released yesterday.
In one of my other newsagencies we have no magazines while in may third we have 250 pockets, which is under review.
This video shows part of the Malvern range.
This video is part of a weekly promotion outside the shop of magazines, designed to attract new shoppers – and it’s working for us.
It took me all of ten minutes to shoot the video on my phone, strip out shop sounds using iMovie, load it to promo.com, enter the text and lay a music track over iot. Now I have a video that I will use in several places several times over the next couple of weeks.
No other retailer anywhere near our malvern shop is promoting magazine range.