Looking at the Mother’s Day cards we have in the newsagency, I am reminded that our channel really does have the best range, not only for seasons but for all year round. And, by range, I really mean caption depth.
Looking at Mothers’s Day, sure, there is the one card for mum you want to buy. But, then, there are cards for grand[parents, friends, colleagues and more. The more card giving opportunities we represent, the more shoppers we can reach.
I think this is an opportunity for us, to pitch depth of captions to reflect on depth of range. It’s our point of difference.
Looking at what I have in a couple of my shops this morning’s these cards are an indicator of some of the depth of card range ion a newsagency that I am talking about.
Of course, I could have included the Nan, Nanny, Nanna, Granny, Gran and Grandma cards to show range depth too.
Mother’s Day is a perfect season to show our point of difference in the greeting card space.