The Aussie newsagency channel is known for offering a good range of stationery. Newsagencies are where many locals shop for stationery, especially when the need is urgent. We are considered expensive, but shoppers expect is to offer quality products.
We’re not expensive. We know that.
There is a growing stationery opportunities for Aussie newsagents and that is with stationery that reaches beyond the practical need. Stationery that is fun, on point.
No, this is not major branded stationery, like with Disney characters, nor it social stationery that we have known for years. It is stationery with text or images that make it appealing beyond function, like these pencils.
There are plenty of opportunities like these: pens, pencils, pads, post-it notes, envelopes, stickers, tape, and more.
The challenge is to be current with the offer as some trends will come and go in the blink of an eye. Others, though, are around for months, even years, offering opportunities to make good money.
Most suppliers of these types of trend stationery items are not common to our channel. Plenty are small, too.
We have been playing in this space through 2022 and it’s been fun, and educational. I see plenty of upside for us and for plenty of newsagents engaged in the opportunity.
