Lotterywest launches Better Business Program for newsagents

With the backing of the WA state government, Lotterywest has launched the Better Business Program.

The program will see $4.5 million delivered annually to provide support to our retailers for at least the next three years.

• $3.5 million in Business Support payments directly shared among around 500 small local businesses.
• $500,000 in dedicated support services for retailer businesses such as sales coaching, visual merchandising and adapting to changing customer spending habits.
• $500,000 in Sales Sprints where you can earn rewards.

Here is the announcement email sent to retailers:

Introducing the Better Business Program

Yesterday we launched our Better Business program at the State Reception Centre Kings Park. It was fantastic to see so many of you there, both in person and online to hear the Premier, the Hon. Mark McGowan MLA, make this exciting announcement. Click here to read the Premier’s letter endorsing this program.

This program will see $4.5 million delivered annually to provide greater support to you, our retail network for at least the next three years.

The $4.5 million investment will include:

• $3.5 million in Business Support payments directly shared among around 500 small local businesses.
• $500,000 in dedicated support services for retailer businesses such as sales coaching, visual merchandising and adapting to changing customer spending habits.
• $500,000 in Sales Sprints where you can earn rewards.
• The program is launching today, with Support Payments back-dated until January 1 2023.

We’ve created the Better Business Guide and this video to explain how the new program will work.

All retailers are eligible to receive their share of Business Support. To ensure you don’t miss out on your payment, you’ll need to meet Business Standards. We aren’t introducing any new standards; this program will ensure we are focused on what’s most important. We want you to receive your payments each quarter and will work with you to resolve any issues.

We’ve included an amnesty period until 30 June 2023 to give you and us time to adapt to the changes.

This greater financial support is due to the overall growth of Lotterywest’s sales.

This program aims to help build more resilient and adaptable businesses.

There is more to do, including continuing to invest in our online presence to remain competitive and provide access to players how they want, but this won’t be at the expense of the retail network. We’re committed to ensuring our retailers remain resilient and well supported into the future. Together, we will continue to make a big difference to the WA community, which we should all be proud of.

Your Retailer Relationship Officer is available to answer any questions you have. We have uploaded digital versions of all the above resources to Retail Link here. You can also contact our Customer Services team on 133 777 or contact@lotterywest.wa.gov.au.

Kind regards,

Ralph Addis
CEO Lotterywest and Healthway