I am grateful to have been able to visit Toy Fair in Melbourne yesterday. There was plenty to see, plenty of new products, plenty of show specials.
It runs through to March 8. If you have time and can make it, it’s well worth it as it shows a broad set of shopper reach opportunities beyond what has been traditio9nal for the newsagency channel.
The specials on good turning lines provide extra margin opportunities to make the time commitment, and travel, worthwhile. There are also plenty of opportunities to schedule deliveries through the rest of the year.
All in all, an excellent trade show.