Special magazine retailers, those with 800+ different magazine titles on their shelves, thrive on diversity in titles as it is this that brings in folks interested in the special interest titles as well as lovers of the magazine form.
The Australian Campdrafting Magazine is a good example of specialty. I get that it’s very niche, and not for most newsagents. I think it’s a good magazine to promote outside the store, as ist speaks to diversity in range and, I think is enough to attract people looking for unique magazines.
So that’s what we did in one of my shops. we used this magazine for an out of store promotion to pitch diversity in range. We try and do this type of promotion weekly on social media, and we put a small amount on the table to support the promotion.