Now that the traditional calendar discounters have closed for the year they rest of us in this space can hold to SRP and make good margin as those buying calendars now really want them.
I am seeing good calendar sales, especially now that Aussie homes and businesses are gearing up for the year.
Like with magazines, niche titles are working particularly well. This is a reminder as to the value of specialty focus. The supermarkets and others are the generalists. We can be the specialists and feel less price pressure as a result.
If this year is like others, calendar sales will continue to be good for another month or so.