Even big businesses. In this short video I talk about Reddy, a pet shop unlike any I have seen, and share my surprise about the business behind it – showing how important innovation is.
How does this connect to newsagents? Retail is retail. Reddy focusses on millennial pet parents. Not pet owners. Not pet lovers. But pet parents. It treats them like that. And this makes a big difference in the engagement, and sits at the core of their success.
What Reddy is doing is, to me, and example of the need to play further outside the usual, and to do this in a local scale.