Rather than the usual function focus of stationery, newsXpress has released a batch of digital collateral to its newsagency members designed for social media that pitches everyday, and some forgotten, stationery lines in a way that is fresh and, I think, fun.
I mention this today because it is easy for shoppers to forget we stock these everyday lines. We need to engage with pitching them, to capture sales that can otherwise go elsewhere, including online.
Everyday we need a fun and fresh pitch on social media, and every so often we need to promote these to get them in front of people outside those who already know about us.
Posts like these are easy to make and of the marketing groups can do them, and even individuals can do them. The time investment is not considerable.
While for sure what you do in your business is up to you, and I know no one will retire on the proceeds of these posts. But, they are a good small step no cost approach to making the store relatable, and fun, and that does count for something.
I guess the other point I’d make is these posts are not what one might expect from a bug business competitor, and that matters.