Newsagents are reporting a surge in instant scratch ticket sales in the lead up to Christmas 2022.
In our small country town shoppers prefer Powerball and OzLotto. But this Christmas something happened and scratches were all the go.
Around 20 newsagents I have spoken with say sales doubled, some tripled and a couple even quadrupled.
Last year I sold 44 scratchie packs, this year I sold 160 gift packs
I had no idea as I don’t have lottery products in my shops. The feedback was fascinating.
It started in November. We ordered more stock. December was huge. And it didn’t hurt our regular gift sales.
Several sold out of all scratch ticket stock completely.
I sold out completely. They were a more common Christmas gift than I’ve ever seen.
I’ve not heard a bad story about scratch ticket sales for Christmas. But, the sample size is small.
Talking with a group of newsagents the other day, I wondered if it was an economic indicator. Back when I did have lotteries in one of my newsagencies, there were customers who would buy one of the $10 scratchy tickets as a gift because they felt the gift was worth more than the ticket price.
I’ve not noticed any change in marketing for scratch tickets. So it’s hard to be sure as to why sales this Christmas were so strong. My hunch, though, is that economic factors, or concerns, did play some role in the apparent sales surge.
It will be interesting to see sales results from The Lottery Corporation, to see if they match anecdotal comments so far.
We tripled our sales and we did nothing special to make this happen.
We are Sydney suburban and our sales were up 220% on last year. I could have sold more if Lotteries was half decent. I think was because of economic conditions. It will be interesting to see what happens through this year.
Same here. Great result.
Every time, usually a prospective newsagency buyer says “anyway all Lotteries will be online soon as the Lotteries will want the lot”
My reple “I have never seen an instant lottery ticket sold on line”
End of story.
I suspect scratchies are popular as xmas gifts because of the instant fun factor.