I have started receiving data for a 2022 vs. 2019 newsagency sales benchmark study which I emailed newsagents about on January 1.
New newsagency benchmark study.
I am collating data for a new benchmark study, comparing 2022 to 2019.
- How to participate.
- Please run a Monthly Sales Comparison Report for 01/01/2022 – 31/12/2022 compared to 01/01/2019 – 31/12/2019.
- Tick the category box. IMPORTANT.
- Tick to exclude home delivery and sub agent data.
- DO NOT tick the supplier box.
- Preview the report on the screen. Save as a PDF.
- Email these reports direct to me at mark@towersystems.com.au.Read the report yourself and see what it shows you about your business.
I will email the results to all participating newsagents and publish the results on the Australian Newsagency Blog as a service for all newsagents.
I have chosen to compare to 2019 because that will give us the best indication of where we are at today compared to pre-Covid.
If your 2019 data is blank it is likely because you have archived it. You can unarchive, or compare 2022 to 2021.
It is vital that you look at the report as it will offer insights into things you can do this year to make 2023 better for you and your business.
Thank you for participating. The results will benefit the newsagency channel more widely.
I am excited to see how the channel has fared.