Too many journalists and too many Australians think of the local Aussie newsagency as a paper shop selling magazines, lottery tickets, cigarettes, lollies and stationery. That may have been case twenty or more years ago. Today, it’s different, the local Aussie newsagency is different. A good example of how different is newsXpress Numurkah in Victoria. In this small town of under 5,000 people you can find newsXpress Numurkah, a wonderful and vibrant shop, which is also home to a terrific online baby shop.
These photos tell the story of a vibrant and attractive retail created by Andrea and the team:
The mix of products and price-points plays against out of date assumptions too many make about what a local Aussie newsagency stock and offers.
newsXpress Numurkah is also an excellent example of excellent retail in our channel in regional and rural Australia. The whole team in the business should be proud for their representation of the local newsagency in Numurkah.