Take a look at part of the Christmas story at newsXpress Sarina, located half an hour out of Mackay in Queensland. Sarina has a population of 5,000. The shop is a stand-out in town for Ita range, and its retail innovation.
What a joyful shop to shop!
Too many journalists and too many Aussies think of a newsagency as we were twenty or more years ago. Times have changed for many, thankfully. Many newsagency shops today are innovative, inviting and thriving!
What Shelley, Mark and the entire team at Sarina does is excellent, best practice retail. Their shop attracts people from out of town. years ago, theirs was a more traditional shop. They have made it what it is by leaning into change.
newsXpress Sarina is a good newsagency journalists and others need to think of next time they go to talk down our channel.
Very inviting!
These photos are inspiring.
Well done. This shop looks terrific. Plenty to learn from.