We are a few weeks into the free Christmas card promotion and customers are loving them. While they love the gift of the card, is is the intent of each card that catches their hearts.
This second card has also been bought by customers who want to pass it onto friends for them to use on Christmas Day.
In creating these opportunities, I wanted to provide retailers with something they could give that could nurture a feeling or joyfulness in what can be a stressful and busy time of the year.
Often, people are not aware of the gift opportunity when at the counter. The reactions have been wonderful.
Historically in our channel, we have offered hamper prizes or the opportunity for a cash price is customers buy this or that, or spend a certain amount. This promotion is accessible to everyone. It is modest, and personal.
I am grateful to have this to differentiate from the other card shops nearby.