A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Halloween can be as big as you make it

I know of newsagency businesses doing thousands of dollars in Halloween products by going big with home decor items for lavish parties.

Others do well with spider webs, blood and pumpkin buckets.

Others do well with plush.

The thing is, Halloween is a good season for fun in the shop, for events, and for sales.

It very much is one of those seasons that you get from it what you invest, in-store and out of stores. Yes, it’s work, but in the right area the rewards can be terrific.

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newsagency marketing

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