A blog on issues affecting Australia's newsagents, media and small business generally. More ...

News Corp needs to improve it’s engagement with online

A new issue of the House of Wellness advertising catalogue is out next week and people interested are told to take the coupon to a newsagency to collect. If you follow the links News Corp has published to see stockists you get a non-searchable list with truncated names.

The list is useless unless you want read through 18 pages. They could have easily made this searchable. It’s an easy fail by News Corp.

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Newspapers

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