The Golden Girls is a successful pop culture brand in Australia based on online searches, but not based on products sold. Monthly Google searches are sitting at 30,000+ yet there is little here in the way of products available from suppliers.
What fascinates me is the broad age and gender appeal of this brand. Like some other TV show brands from the 60s, 70s and 80s, it’s a brand with a ton of latent demand here.
Thanks to good data resources we can gauge consumer interest in a brand. It surprised me that the wholesalers with access to overseas businesses manufacturing products with these licences appear to not have done the search data research.
While The Golden Girls is on my mind at the moment, there are other brands even more successful, more often searched, than it for which there are no products in Australia. It’s frustrating and disappointing, and leading some retailers to explore unconventional routes.
I am interested in this because I think that in these niche spaces lay opportunities. Sure, it’s easy selling what everyone has access to. But, it is likely to be more valuable playing in these other spaces.
Now, I do get that the mug in the photo is =not Licenced product. It has been created in a way so as to not represent itself as genuinely Licenced. Rather, it is inspired by if you like.