I am grateful for the opportunity over the last few days to have seen several Ryman the stationer businesses in London. They do it well. Usually in a small format. They make excellent use of the space. The shops are easy to navigate, and appealing. Prices are keen, too.
The photos illustrate the value of a consistent group-wide approach in their retail story.
They do stationery well, better than anything else I see here in the UK.
Plenty of inspiration here.
Thinking about each of the Ryman stores I have been to the takeaways are:
- Brands matter.
- Efficient space use – not overcommitting to a category or brand.
- Product adjacencies are key to drawing people in.
- Pitching a value offer, even if they offer is not the best going around.
- Employ staff who understand what you sell.
- Always be selling, even at the sales counter when ringing up a sale.