It’s illustrated cover day… Hang on… IT’S NEW ISSUE DAY! Our lovely packed Autumn issue is out NOW available in all good newsagents
This pitch was put out by a publisher this week in the UK. I see the same phrase used in Australia from time to time.
in all good newsagents.
It’s a marketing phrase from decades ago that has no value, no place in business today.
Embedded in the phrase is that if the product is not in a newsagency you visit or contact, that’s a bad business.
Also, the phrase assumes that the newsagent controls what they sell. In some product categories, like magazines, in Australia we do not control what we sell.
I wish the phrase would no longer be used, by any supplier, not just those supplying newsagents.
I did a search through Google and Twitter. The phrase in all good newsagents is widely used. Ugh.
Burnouts Australia, Ozcorp cards, Mama Disrupt, Chillfactor, Fishing World, Natgeo Kids, Science Illustrated … these are some of the businesses using the lazy and ignorant phrase. Magazine publishers especially need to understand that they have far more control where their product goes than newsagents.
I get this is a small issue, probably bothering only few. But, it’s on my mind … and now I’ve written about it I can move on.