The new format WH Smith stores at Melbourne Airport elevate transit retail in Australia. In the Virgin terminal, the main outlet looks terrific, packed with stock, well sign-posted, well laid-out and immensely stoppable.
The magazines are well organised, and full face, which I like.
Here’s a small WH Smith kiosk outlet further on the concourse.
While this transit model, a convenience model, is not my thing, I know for some newsagents it is. This is why I share these photos here.
Now, if WH Smith rolled this model out to suburban Australia, they would give newsagents and, maybe, 7-Eleven, a run for their money.